Pengembangan Bisnis Logistik Maritim: Studi Kasus PT Temas Shipping

Setiawan, Budi (2025) Pengembangan Bisnis Logistik Maritim: Studi Kasus PT Temas Shipping. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

PT Temas Shipping sebagai subholding dari PT Temas Tbk bergerak di bidang pelayaran dengan jasa pengiriman barang dalam peti kemas melalui jalur laut. Pendapatan PT Temas Shipping tahun 2023 dapat dicapai sebesar Rp 4.305.684 juta atau turun sebesar 12% dibandingkan capaian tahun 2022 yang sebesar Rp 4.877.926 juta. Sementara volume penjualan tahun 2023 dapat dicapai 532.421 TEU atau naik sebesar 3,9% dibandingkan capaian tahun 2022 yang sebesar 512.371 TEU. Penelitian ini merupakan penelitian problem solving berjenis kualitatif dengan metode studi kasus.Berdasarkan hasil analisa Value proporsional Desain dan Business Model Canvas, PT Temas Shipping ini masih perlu mengembangkan model Bisnisnya. Pada penelitian ini, penulis mengaplikasikan Value Proposition Design (VPD) untuk mengidentifikasi value bagi PT Temas Shipping. Dari analisis tersebut diperoleh bahwa PT Temas Shipping berfokus pada pengembangan customer profile dengan mengidentifikasi customer need pada perilaku customer PT Temas Shipping. Adapun layanan yang di pertahankan adalah menjaga hubungan pada costomer profile yang mana menjadi sumber utama kegiatan di PT Temas Shipping antara lain key partners, channels dan customer relasionships. Adapun layanan yang perlu diperbaiki adalah key resource diantaranya SDM, upgrate program dan perangkatnya dalam mensupport kegiatan layanan di PT Temas shipping, sehingga diharapkan PT Temas Shipping menjadi perusahaan one stop Shipping solution.
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PT Temas Shipping as a subholding of PT Temas Tbk is engaged in shipping with shipping services in containers by sea. PT Temas Shipping's revenue in 2023 can be achieved at IDR 4,305,684 million, a decrease of 12% compared to the achievement in 2022 which was IDR 4,877,926 million. Meanwhile, the sales volume in 2023 can reach 532,421 TEUs, an increase of 3.9% compared to the achievement in 2022 which was 512,371 TEUs. This research is a qualitative type of problem solving research with a case study method. Based on the results of the analysis of the proportional value of the Design and Business Model Canvas, PT Temas Shipping still needs to develop its Business model. In this study, the author applied Value Proposition Design (VPD) to identify value for PT Temas Shipping. From this analysis, it was obtained that PT Temas Shipping focuses on developing customer profiles by identifying customer needs in PT Temas Shipping's customer behavior. The service that is maintained is to maintain relationships with the customer profile which is the main source of activities at PT Temas Shipping, including key partners, channels and customer relations. The services that need to be improved are key resources including human resources, upgrate programs and devices in supporting service activities at PT Temas shipping, so it is hoped that PT Temas Shipping will become a one-stop shipping solution company.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Value Proposition Design (VPD), Business Model Canvas, Pengembangan Bisnis. Value Proposition Design (VPD), Business Model Canvas, Business Development.
Subjects:	T Technology > T Technology (General) > T56.8 Project Management
Divisions:	Interdisciplinary School of Management and Technology (SIMT) > 78201-System And Technology Innovation
Depositing User:	Budi Setiawan
Date Deposited:	18 Jul 2025 06:21
Last Modified:	18 Jul 2025 06:22
URI:	http://repository.its.ac.id/id/eprint/120036

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