Putri, Rahma Mareta (2025) The Role of Innovative Culture and Network Capability in Enhancing International Performance: The Mediating Effect of Innovative Behavior and Foreign Market Knowledge. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Usaha Kecil dan Menengah (UKM) memainkan peran penting dalam mendorong pertumbuhan ekonomi Indonesia. Namun, hanya sekitar 15% UKM Indonesia yang berhasil memasuki pasar internasional, yang menunjukkan adanya kesenjangan signifikan dalam kinerja internasional. Dalam konteks ini, meningkatkan kinerja internasional UKM menjadi krusial untuk memperkuat kontribusi mereka terhadap perekonomian global. Penelitian ini bertujuan untuk menguji bagaimana budaya inovatif, kapabilitas jaringan, perilaku inovatif, dan pengetahuan pasar luar negeri (Foreign Market Knowledge/FMK) memengaruhi kinerja internasional UKM Indonesia. Penelitian ini juga menyelidiki peran mediasi dari perilaku inovatif dan FMK dalam hubungan-hubungan tersebut. Pendekatan kuantitatif digunakan melalui survei yang menargetkan UKM Indonesia yang telah mengekspor produknya. Data dikumpulkan melalui survei terhadap 150 responden UKM Indonesia yang terlibat dalam aktivitas ekspor dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa kapabilitas jaringan berpengaruh signifikan terhadap FMK dan perilaku inovatif, dan FMK memiliki dampak kuat terhadap kinerja internasional. Namun, budaya inovatif tidak secara langsung meningkatkan kinerja internasional, dan efek tidak langsungnya melalui perilaku inovatif juga tidak signifikan. Hal ini menunjukkan bahwa inovasi internal harus selaras dengan FMK agar efektif di kancah internasional. Selain itu, FMK berperan sebagai mediator utama, mendukung gagasan bahwa pemahaman pasar sangat penting untuk mengubah sumber daya menjadi kesuksesan internasional.
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Small and Medium Enterprises (SMEs) play a vital role in driving Indonesia’s economic growth. However, only around 15% of Indonesian SMEs have successfully entered international markets, highlighting a significant gap in International performance. In this context, improving SMEs’ international performance is crucial to strengthening their contribution to the global economy. The study aims to examine how innovative culture, network capability, innovative behavior, and foreign market knowledge (FMK) influence the international performance of Indonesian SMEs. It also investigates the mediating roles of innovative behavior and foreign market knowledge in these relationships. A quantitative approach was applied through a survey targeting Indonesian SMEs that have exported their products. Data were collected through a survey of 150 Indonesian SMEs respondents engaged in export activities and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that network capability significantly influences both FMK and innovative behavior, and FMK has a strong impact on international performance. However, innovative culture does not directly improve International performance and its indirect effect through innovative behavior is also insignificant. This suggests that internal innovation must be aligned with FMK to be effective internationally. Furthermore, FMK acts as a key mediator, supporting the idea that market understanding is critical for converting resources into international success.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Kinerja Internasional, Budaya Inovatif, Kemampuan Jaringan, Perilaku Inovatif, Pengetahuan Pasar Luar Negeri, PLS-SEM, UKM Indonesia International Performance, Innovative Culture, Network Capability, Innovative Behavior, Foreign Market Knowledge, PLS-SEM, Indonesian SMEs. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD1393.25 Business enterprises |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis |
| Depositing User: | Rahma Mareta Putri |
| Date Deposited: | 23 Jul 2025 07:43 |
| Last Modified: | 23 Jul 2025 07:43 |
| URI: | http://repository.its.ac.id/id/eprint/120857 |
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