Perancangan Platform Terintegrasi untuk Meningkatkan Pengalaman Pembelian Skincare Online dengan Metode Design Thinking dan Lean Startup

Jamaluddin, Murtadha (2025) Perancangan Platform Terintegrasi untuk Meningkatkan Pengalaman Pembelian Skincare Online dengan Metode Design Thinking dan Lean Startup. Masters thesis, InstitutTeknologi Sepuluh Nopember.

Text 6047231060-Master_Thesis.pdf - Accepted Version Restricted to Repository staff only Download (5MB) | Request a copy

Abstract

Industri skincare di Indonesia berkembang pesat, namun pembelian produk secara daring masih menghadapi berbagai tantangan, seperti kurangnya kepercayaan terhadap produk, minimnya layanan personalisasi, dan keterbatasan akses ke konsultasi online. Penelitian ini bertujuan untuk mengembangkan platform digital terintegrasi yang dapat meningkatkan pengalaman pengguna dalam pembelian skincare daring, dengan menggabungkan fitur utama seperti layanan telekonsultasi, rekomendasi berbasis Artificial Intelligence (AI), skin journey, dan keamanan privasi data. Pendekatan gabungan Design Thinking dan Lean Startup digunakan dalam penelitian ini. Design Thinking diterapkan melalui tahapan Empathize, Define, dan Ideate untuk memahami kebutuhan pengguna dan menghasilkan solusi berbasis human-centered. Sementara itu, Lean Startup digunakan untuk mengembangkan Minimum Viable Product (MVP) secara iteratif melalui siklus Build-Measure-Learn. Data penelitian dikumpulkan melalui wawancara mendalam, observasi, survei kepuasan pengguna, serta analisis Net Promoter Score (NPS) dan PROMETHEE untuk menentukan prioritas fitur platform. Penelitian ini diharapkan dapat menghasilkan Minimum Viable Product (MVP) sebagai prototipe awal platform digital yang tervalidasi melalui pengujian iteratif. Prototipe ini akan terus disempurnakan berdasarkan umpan balik pengguna untuk memastikan kesesuaian dengan kebutuhan dan preferensi pasar. Selain itu, penelitian ini memberikan kontribusi praktis bagi inovasi digital industri skincare serta mendukung transformasi digital Naba Aesthetic Clinic dengan menghadirkan layanan berbasis teknologi yang lebih personal, aman, dan efisien.
==================================================================================================================================
The skincare industry in Indonesia is experiencing rapid growth; however, online product purchasing still encounters significant challenges, such as a lack of trust in product quality, insufficient service personalization, and restricted access to online consultations. This research aims to design an integrated digital platform to enhance user experience in online skincare purchasing by incorporating essential features such as teleconsultation services, Artificial Intelligence (AI)-driven product recommendations, skin journey tracking, and robust data privacy protection. This study adopts a combined approach of Design Thinking and Lean Startup. Design Thinking is employed through the stages of Empathize, Define, and Ideate to thoroughly comprehend user needs and develop human-centered solutions. In parallel, Lean Startup is utilized to iteratively create a Minimum Viable Product (MVP) through the Build-Measure-Learn cycle. Data collection involves in-depth interviews, direct observations, user satisfaction surveys, and analytical methods such as Net Promoter Score (NPS) and PROMETHEE to prioritize platform features effectively. The research aspires to deliver an MVP, functioning as the initial prototype of the digital platform, which will be validated through iterative testing and refinement. The prototype will be continually enhanced based on user feedback to align closely with market needs and preferences. Furthermore, this study contributes practically to digital innovation within the skincare industry and supports the digital transformation of Naba Aesthetic Clinic by offering a more tailored, secure, and efficient technology-enabled service.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	skincare, platform digital, Design Thinking, Lean Startup, Minimum Viable Product (MVP)
Subjects:	T Technology > T Technology (General) > T58.6 Management information systems T Technology > T Technology (General) > T58.62 Decision support systems T Technology > T Technology (General) > T58.8 Productivity. Efficiency
Divisions:	Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT)
Depositing User:	Murtadha .
Date Deposited:	24 Jul 2025 09:36
Last Modified:	28 Jul 2025 10:38
URI:	http://repository.its.ac.id/id/eprint/121365

Actions (login required)

View Item