Exploratory Factor Analysis of Mark-Up Variables in Construction Project Bidding

Nahendra Putra, Daffa Izaz (2025) Exploratory Factor Analysis of Mark-Up Variables in Construction Project Bidding. Other thesis, Institut Teknologi Sepuluh Nopember.

Text 5012211160-Undergraduate_Thesis.pdf Restricted to Repository staff only Download (3MB) | Request a copy

Abstract

The determination of mark-up in construction project bid pricing is a key factor for contractors in winning tenders while maintaining project profitability. However, finding the optimal mark-up level is often challenging. A mark-up that is too high can reduce the chances of winning a tender, while a mark-up that is too low can narrow profit margins. Therefore, this study aims to identify and analyze the factors influencing mark-up levels in construction projects. This research adopts a case study approach, with data collected through questionnaire surveys and in-depth interviews. The respondents consist of construction companies located inSurabaya. The collected data is analyzed using factor analysis to identify various aspects that influence mark-up determination. These factors include internal aspects such as cost structure, resource capacity, and profit targets, as well as external factors such as market conditions, competition levels, and project complexity. The findings of this study are expected to reveal the key factors affecting mark-up decisions in construction tenders, providing contractors with a valuable reference for developing more competitive and profitable bidding strategies.
==================================================================================================================================
Penentuan mark-up dalam harga penawaran proyek konstruksi merupakan faktor kunci bagi kontraktor dalam memenangkan tender sekaligus menjaga profitabilitas proyek. Namun, menentukan besaran mark-up yang optimal sering menjadi tantangan. Mark-up yang terlalu tinggi dapat mengurangi peluang memenangkan tender, sedangkan mark-up yang terlalu rendah dapat memperkecil margin keuntungan. Oleh karena itu, penelitian ini bertujuan untuk mengidentifikasi dan menganalisis faktor-faktor yang mempengaruhi keputusan besaran mark-up dalam proyek konstruksi. Penelitian ini menggunakan pendekatan studi kasus dengan metode pengumpulan data melalui survei kuesioner dan wawancara mendalam. Responden terdiri dari perusahaan konstruksi yang berlokasi di Surabaya. Data yang diperoleh dianalisis menggunakan analisis faktor untuk mengidentifikasi berbagai aspek yang berpengaruh terhadap penentuan mark-up. Faktor-faktor tersebut mencakup aspek internal, seperti struktur biaya, kapasitas sumber daya, dan target keuntungan, serta faktor eksternal, seperti kondisi pasar, tingkat persaingan, dan kompleksitas proyek. Hasil penelitian ini diharapkan dapat mengungkap faktor-faktor utama yang mempengaruhi keputusan mark-up dalam tender konstruksi, sehingga dapat menjadi referensi bagi kontraktor dalam menyusun strategi penawaran yang lebih kompetitif dan tetap menguntungkan.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Mark up, Construction bidding, Profitability, Project risk, Pricing strategy.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:	Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Civil Engineering > 22201-(S1) Undergraduate Thesis
Depositing User:	Daffa Izaz Nahendra Putra
Date Deposited:	29 Jul 2025 07:12
Last Modified:	29 Jul 2025 07:12
URI:	http://repository.its.ac.id/id/eprint/122640

Actions (login required)

View Item