Putri, Rizda Alifiana Wiranda (2025) Persepsi Pengunjung terhadap Store Atmosphere Adaptive Reuse pada Bangunan Heritage: Studi Kasus Interior Momo's Coffee & Bakery, Kajoetangan, Malang. Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Bangunan peninggalan kolonial Belanda di Indonesia merupakan salah satu warisan arsitektur dari masa penjajahan yang tersebar di berbagai kota besar. Keberadaan bangunan tersebut mencerminkan nilai sejarah dan peradaban budaya, serta menjadi bagian dari identitas bangsa. Namun demikian, banyak bangunan heritage terbengkalai akibat kurangnya perawatan. Salah satu solusi pelestariannya adalah dengan menerapkan konsep adaptive reuse, yaitu mengalihfungsikan bangunan lama menjadi fungsi baru yang lebih relevan.
Penelitian ini bertujuan untuk mengkaji bagaimana konsep adaptive reuse pada bangunan heritage dapat memengaruhi persepsi pengunjung terhadap atmosfer ruang (store atmosphere). Pendekatan yang digunakan dalam penelitian ini adalah kualitatif deskriptif, dengan teknik pengumpulan data berupa observasi, wawancara mendalam, dan dokumentasi.
Objek studi adalah interior Momo's Coffee & Bakery yang berlokasi di kawasan heritage Kajoetangan, Malang. Hasil penelitian menunjukkan bahwa berbagai elemen store atmosphere seperti fasad, lantai, dinding, pencahayaan, aroma, dan musik-dapat berpadu harmonis dengan karakter asli bangunan heritage. Mayoritas pengunjung merespons positif atmosfer ruang yang tercipta, baik secara visual, auditori, maupun suasana secara keseluruhan. Hal ini menunjukkan bahwa konsep adaptive reuse tidak hanya berhasil menjaga nilai historis bangunan, tetapi juga menjadikannya fungsional dan menarik bagi generasi muda.
Penelitian ini diharapkan dapat memberikan kontribusi dalam memperkaya pemahaman mengenai hubungan antara adaptive reuse bangunan heritage, persepsi pengunjung, dan penerapan elemen store atmosphere. Selain itu, hasil studi ini dapat menjadi referensi bagi desainer, arsitek, dan pemilik bisnis dalam menciptakan ruang yang estetis dan berkesan.
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Dutch colonial buildings in Indonesia are part of the architectural heritage of the colonial era, scattered across various major cities. These buildings reflect historical and cultural values and are part of the nation's identity. However, many heritage buildings have been neglected due to a lack of maintenance. One solution for their preservation is to apply the concept of adaptive reuse, which involves converting old buildings into new, more relevant functions.
This study aims to examine how the concept of adaptive reuse in heritage buildings can influence visitors' perceptions of the atmosphere of a store. The approach used in this study is descriptive qualitative, with data collection techniques including observation, in-depth interviews, and documentation.
The research object is the interior of Momo's Coffee & Bakery, located in the Kajoetangan heritage area in Malang. The results of the study indicate that various elements of the store's atmosphere-such as the facade, floor, walls, lighting, aroma, and music-can harmoniously blend with the original character of the heritage building. Most visitors responded positively to the store atmosphere created, both visually, auditorily, and in terms of the overall atmosphere. This indicates that the adaptive reuse concept not only successfully preserves the historical value of the building but also makes it functional and appealing to younger generations.
This study is expected to contribute to enriching understanding of the relationship between the reuse of heritage buildings, visitor perceptions, and the application of store ambiance elements. Additionally, the findings of this study can serve as a reference for designers, architects, and business owners in creating aesthetically pleasing and memorable spaces.
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