Evaluasi Pengalam Pengguna dan Usability Pada Aplikasi Wondr Menggunakan User Experience Questionnaire (UEQ) dan System Usability Scale (SUS)

Aryanti, Dwi Cindy (2025) Evaluasi Pengalam Pengguna dan Usability Pada Aplikasi Wondr Menggunakan User Experience Questionnaire (UEQ) dan System Usability Scale (SUS). Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Transformasi digital telah membawa perubahan besar di sektor perbankan, termasuk dalam penyediaan layanan keuangan melalui aplikasi seperti mobile banking. Salah satu produk terbaru Bank BNI adalah aplikasi mobile banking wondr, yang diluncurkan pada Juli 2024 dan telah lebih dari lima juta unduhan. Namun, tingginya angka unduhan tidak selalu mencerminkan kualitas pengalaman pengguna (user experience) dan kemudahan penggunaan (usability). Tugas akhir ini bertujuan untuk mengevaluasi kualitas user experience dan usability aplikasi wondr menggunakan metode User Experience Questionnaire (UEQ) dan System Usability Scale (SUS). Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner daring, yang melibatkan 135 responden untuk UEQ dan 161 responden untuk SUS. UEQ mengukur enam dimensi utama, sedangkan SUS menilai kemudahan penggunaan secara umum. Hasil analisis menunjukkan seluruh dimensi UEQ berada dalam kategori Excellent, dengan skor tertinggi pada Efficiency 2,23 dan terendah pada Novelty 1,69. Rata-rata skor SUS sebesar 70,35 tergolong Acceptable dengan grade C. Temuan ini menunjukkan bahwa aplikasi wondr telah memberikan pengalaman pengguna yang sangat baik dan kemudahan penggunaan yang cukup memadai. Meskipun demikian, aspek inovasi dan peningkatan kegunaan tetap perlu diperhatikan agar layanan aplikasi semakin optimal dan kompetitif.

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Digital transformation has brought significant changes to the banking sector, including the provision of financial services through applications such as mobile banking. One of the latest products from Bank BNI is the wondr mobile banking application, which was launched in July 2024 and has reached over five million downloads. However, a high number of downloads does not necessarily reflect the quality of user experience and ease of use (usability). This final project aims to evaluate the quality of the user experience and usability of the wondr application using the User Experience Questionnaire (UEQ) and the System Usability Scale (SUS). This study uses a quantitative approach by collecting data through an online questionnaire, involving 135 respondents for the UEQ and 161 respondents for the SUS. The UEQ measures six main dimensions, while the SUS evaluates overall ease of use. The analysis results show that all UEQ dimensions fall into the Excellent category, with the highest score in Efficiency 2.23 and the lowest in Novelty (1.69). The average SUS score of 70.35 is considered Acceptable with a grade of C. These findings indicate that the wondr application provides a very good user experience and an adequate level of usability. Nevertheless, aspects of innovation and usability improvements still need to be addressed to make the application services more optimal and competitive.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Mobile Banking, User Experience, Usability, UEQ, SUS, wondr,Mobile Banking, User Experience, Usability, UEQ, SUS, wondr
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD30.28 Planning. Business planning. Strategic planning.
Divisions:	Faculty of Intelligent Electrical and Informatics Technology (ELECTICS) > Information System > 57201-(S1) Undergraduate Thesis
Depositing User:	Dwi Cindy Aryanti
Date Deposited:	29 Jul 2025 03:27
Last Modified:	29 Jul 2025 03:27
URI:	http://repository.its.ac.id/id/eprint/123195

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