Fahriyah, Talitha Rizka (2025) Redesain Hotel House Sangkuriang Bergaya Art Deco Sebagai Identitas Bandung untuk Meningkatkan Daya Tarik Hotel Butik. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Melihat begitu banyaknya bangunan Art Deco di Bandung membuat kota ini dinobatkan UNESCO sebagai kota dengan bangunan Art Deco terlengkap di dunia. Kota Bandung memiliki potensi besar untuk memanfaat kekayaan gaya arsitektur ini terutama di bidang pariwisata. Hotel House Sangkuriang, sebuah hotel butik bintang tiga yang mengusung gaya Art Deco dan berlokasi di pusat Kota Bandung. Hotel ini memiliki banyak potensi untuk dikembangkan sebagai sebuah hotel butik yang juga mengusung budaya sunda dengan perpaduan gaya Art Deco. Penelitian ini bertujuan untuk merancang kembali interior Hotel House Sangkuriang dengan memadukan budaya Sunda dan gaya Art Deco untuk menghadirkan pengalaman otentik zaman kolonial Belanda bagi para tamu, meningkatkan kepuasan tamu, serta mendorong keinginan tamu untuk kembali menginap. Metode yang digunakan pada penelitian ini adalah pendekatan design thinking yang mencakup 5 tahapan yaitu empathize, define, ideate, prototype, dan test. Pengumpulan data diambil melalui hasil observasi, wawancara, kusieoner dan studi literatur. Melalui perumusan tujuan pengembangan konsep desain interior, perancangan ini berhasil menghasilkan solusi desain yang merespons permasalahan berdasarkan temuan data lapangan. Gaya Art Deco dipadukan secara harmonis dengan elemen budaya Sunda, membentuk identitas khas bagi Hotel House Sangkuriang. Penggunaan material alami memperkuat nuansa kontekstual kawasan Dago yang sejuk dan asri. Hasil desain ini menunjukkan bahwa hotel mampu memenuhi kebutuhan pengguna sekaligus memperkuat posisinya sebagai ikon budaya di Bandung. Selain itu, desain ini menghadirkan pengalaman menginap yang otentik dan bermakna bagi para tamu.
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Seeing the abundance of Art Deco buildings in Bandung has led UNESCO to designate the city as the one with the most comprehensive collection of Art Deco architecture in the world. Bandung holds significant potential to leverage this architectural richness, especially in the tourism sector. Hotel House Sangkuriang, a three-star boutique hotel featuring Art Deco style and located in the heart of Bandung, has considerable potential to be developed as a boutique hotel that also embraces Sundanese Culture combined with Art Deco elements. This study aims to redesign the interior of Hotel House Sangkuriang by blending Sundanese culture with Art Deco style to provide guests with an authentic experience reminiscent of the Dutch colonial era, enhance guest satisfaction, and encourage guests’ intention to return. The method used in this study is the design thinking approach, comprising five stages: empathize, define, ideate, prototype, and test. Data collection is conducted through observations, interviews, questionnaires, and literature reviews. Through the formulation of interior design concept development goals, this design project successfully produced a solution that responds to issues identified through field data findings. The Art Deco style is harmoniously integrated with elements of Sundanese culture, creating a distinctive identity for Hotel House Sangkuriang. The use of natural materials enhances the contextual atmosphere of the cool and serene Dago area. The final design demonstrates that the hotel is capable of meeting user needs while strengthening its position as a cultural icon in Bandung. Furthermore, the design offers guests an authentic and meaningful stay experience.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Art Deco, Budaya Sunda, Hotel Butik, Pengalaman Tamu, Bandung,Art Deco, Sundanese Culture, Boutique Hotel, Guest Experience, Bandung |
| Subjects: | N Fine Arts > NA Architecture > NA2750 Architectural design. N Fine Arts > NA Architecture > NA7820 Hotels. Inns. Hotel lobbies For resorts N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2115 Interior decoration N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2589 Furniture design N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK9503 Batik--Themes, motives. |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Interior Design > 90221-(S1) Undergraduate Thesis |
| Depositing User: | Talitha Rizka Fahriyah |
| Date Deposited: | 31 Jul 2025 01:51 |
| Last Modified: | 31 Jul 2025 01:51 |
| URI: | http://repository.its.ac.id/id/eprint/123499 |
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