Desain Interior Pasar Baru Kertosono Berkonsep Urban Cultural Thematic Guna Meningkatkan Daya Tarik bagi Pengunjung

Nabilla, Destira Izha (2025) Desain Interior Pasar Baru Kertosono Berkonsep Urban Cultural Thematic Guna Meningkatkan Daya Tarik bagi Pengunjung. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Perancangan ini dilatarbelakangi oleh penurunan jumlah pengunjung Pasar Baru Kertosono pada tahun 2024–2025. Penurunan tersebut disebabkan oleh tata ruang pasar yang kurang terstruktur dan minimnya daya tarik visual. Berdasarkan permasalahan tersebut, dirumuskan pertanyaan: bagaimana merancang interior dengan zoning tematik berkonsep urban cultural untuk meningkatkan efisiensi ruang dan daya tarik pengunjung di Pasar Baru Kertosono? Tujuan dari perancangan ini adalah untuk mengelompokkan ruang pasar ke dalam area yang terklasifikasi berdasarkan fungsi, dengan pendekatan desain yang atraktif dan fungsional guna meningkatkan alur sirkulasi dan kenyamanan pengguna.Metode yang digunakan dalam perancangan ini adalah design thinking, yang mencakup enam tahap: understanding, empathize, define, ideate, prototype, dan test. Data dikumpulkan melalui observasi, wawancara, dan studi literatur, dengan melibatkan empat narasumber, yaitu kepala pasar, pedagang, serta dua pengunjung Pasar Baru Kertosono. Hasil analisis digunakan sebagai dasar dalam pengembangan konsep desain, yang kemudian divalidasi melalui proses pengujian.Hasil perancangan menghasilkan desain interior untuk dua area utama: area dagang oleh-oleh dan food court. Area oleh-oleh dirancang dengan ceiling bermotif budaya agraris yang dimodernisasi, penggunaan adjustable stall sebagai solusi penyimpanan, serta sistem navigasi berupa signage dan pola sirkulasi tipe grid. Pada area food court, konsep budaya lokal diwujudkan melalui desain ceiling dan lampu gantung barrisol, serta adanya area makan lesehan untuk meningkatkan kenyamanan. Pemilihan warna netral dengan aksen merah dan hijau mencerminkan identitas visual eksisting, sedangkan material yang digunakan dipilih berdasarkan aspek kebersihan dan perawatan yang mudah. Selain itu, sistem keamanan dilengkapi dengan CCTV, smoke detector, dan sprinkler.Validasi dilakukan terhadap 34 responden menggunakan metode Customer Satisfaction Index (CSI) berbasis skala likert. Hasil validasi menunjukkan tingkat kepuasan rata-rata sebesar 94,6%, yang termasuk dalam kategori sangat puas. Hal ini menunjukkan bahwa rancangan interior yang berfokus pada pencahayaan, zonasi fungsional, kenyamanan ruang, dan penguatan identitas visual mampu memberikan dampak positif terhadap pengalaman pengguna, serta meningkatkan kualitas interaksi dan kebersihan dalam aktivitas pasar.
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This design project was motivated by the declining number of visitors to Pasar Baru Kertosono in the period of 2024–2025. The decline is attributed to an unstructured spatial layout and the absence of visual appeal within the market. Based on this issue, the research question was formulated as follows: how can an interior design with thematic zoning based on the urban cultural concept enhance spatial efficiency and visitor attraction in Pasar Baru Kertosono? The objective of this design is to classify market spaces based on their respective functions while applying an attractive and functional design approach to improve circulation flow and user comfort.
The design process adopted the design thinking method, which consists of six stages: understanding, empathize, define, ideate, prototype, and test. Data collection was conducted through observation, interviews, and literature studies, involving four key informants: the market manager, vendors, and two market visitors. The analysis results were used to generate a design concept, which was then refined through iterative testing and validation.The final design focused on two primary areas: the souvenir trading zone and the food court. The souvenir area features a ceiling design inspired by agrarian culture in a modern interpretation, along with the use of adjustable stalls to organize merchandise without additional storage. Navigation is facilitated by informative signage, and circulation follows a grid pattern to ensure comprehensive visitor exploration. In the food court area, local cultural elements are applied through ceiling treatments and suspended barrisol lighting. A traditional lesehan seating area is also provided to enhance the comfort of local visitors. The color palette uses neutral tones accented with red and green to reflect the existing identity, while the selected materials prioritize cleanliness and ease of maintenance. Safety features include CCTV, smoke detectors, and sprinklers throughout the redesigned areas.Design validation was carried out with 34 respondents using the Customer Satisfaction Index (CSI) method, based on a Likert scale. The results indicate an average satisfaction score of 94.6%, categorized as very satisfied. This demonstrates that an interior design focusing on lighting optimization, functional zoning, spatial comfort, and visual identity enhancement can significantly improve user experience, foster interaction, and support hygiene within the market environment.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	daya tarik, efisiensi, identitas visual, kenyamanan pengguna, zoning tematik, attractiveness, efficiency, thematic zoning, user comfort, visual identity
Subjects:	N Fine Arts > NA Architecture > NA2750 Architectural design. N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2115 Interior decoration N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK9503 Batik--Themes, motives.
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Interior Design > 90221-(S1) Undergraduate Thesis
Depositing User:	Destira Izha Nabilla
Date Deposited:	01 Aug 2025 08:12
Last Modified:	01 Aug 2025 08:12
URI:	http://repository.its.ac.id/id/eprint/124605

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