Shakira, Tsaniyah (2025) Re-Desain Interior KMP. Portlink III PT. ASDP Indonesia Ferry dengan Pendekatan Identitas Corporate Berbasis Budaya untuk Optimalisasi Branding dan Aksesibilitas. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Peningkatan minat masyarakat terhadap transportasi laut, terutama pada kapal ferry eksekutif, menuntut perbaikan dari segi kenyamanan, visual interior, dan fasilitas yang inklusif. Salah satu tantangan utama yang masih dihadapi adalah kurangnya aksesibilitas bagi penyandang disabilitas, khususnya tunanetra, serta visual interior kapal yang belum mencerminkan identitas perusahaan secara optimal. KMP. Portlink III, sebagai kapal eksekutif terbesar milik PT. ASDP Indonesia Ferry, telah beroperasi selama 39 tahun dan mengalami beberapa renovasi, namun belum mampu menjawab sepenuhnya kebutuhan aksesibilitas dan strategi branding visual. Perancangan ulang interior kapal ini dilakukan dengan metode design thinking, melalui tahapan empathize, define, ideate, prototype, dan test, guna menemukan solusi yang tepat berbasis kebutuhan pengguna. Pendekatan desain yang digunakan mengintegrasikan nilai budaya lokal sebagai dasar pembentukan identitas visual perusahaan. Konsep desain yang diangkat menggabungkan elemen budaya sumatera dan jawa dalam visual interior untuk membangun citra yang kuat dan konsisten dengan karakter ASDP sebagai penyedia layanan penyeberangan nasional. Tujuan utama dari re-desain ini adalah menciptakan ruang interior yang nyaman, fungsional, dan inklusif bagi seluruh penumpang, termasuk penyandang disabilitas. Hasil desain diharapkan mampu meningkatkan pengalaman perjalanan, memperkuat identitas visual PT. ASDP Indonesia Ferry, serta menjadi acuan desain kapal penumpang eksekutif yang unggul dalam aspek aksesibilitas dan branding berbasis budaya.
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Increased public interest in sea transportation, especially on executive ferries, demands improvements in terms of comfort, interior visuals, and inclusive facilities. One of the main challenges still faced is the lack of accessibility for people with disabilities, especially the visually impaired, as well as the visual interior of the ship that does not yet reflect the company's identity optimally. KMP. Portlink III, as the largest executive ship owned by PT ASDP Indonesia Ferry, has been operating for 39 years and undergone several renovations, but has not been able to fully answer the needs of accessibility and visual branding strategies. The redesign of the ship's interior was carried out using the design thinking method, through the stages of empathize, define, ideate, prototype, and test, to find the right solution based on user needs. The design approach used integrates local cultural values as the basis for the formation of the company's visual identity. The design concept combines Sumatran and Javanese cultural elements in the interior visuals to build a strong image that is consistent with ASDP's character as a national crossing service provider. The main objective of this re-design is to create an interior space that is comfortable, functional, and inclusive for all passengers, including people with disabilities. The design results are expected to improve the travel experience, strengthen the visual identity of PT ASDP Indonesia Ferry, and become a reference for the design of executive passenger ships that excel in aspects of accessibility and culture-based branding.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | KMP. Portlink III, Desain Interior, Budaya, Aksesibilitas, KMP. Portlink III, Interior Design, Culture, Accessibility |
| Subjects: | N Fine Arts > NA Architecture > NA2750 Architectural design. N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2115 Interior decoration N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2589 Furniture design V Naval Science > VM Naval architecture. Shipbuilding. Marine engineering > VM297 Ships Designs and drawings V Naval Science > VM Naval architecture. Shipbuilding. Marine engineering > VM381 Passenger ships |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Interior Design > 90221-(S1) Undergraduate Thesis |
| Depositing User: | Tsaniyah Shakira |
| Date Deposited: | 04 Aug 2025 01:57 |
| Last Modified: | 04 Aug 2025 01:57 |
| URI: | http://repository.its.ac.id/id/eprint/125204 |
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