Purwanti, Fitria Eka (2025) Peran Tourist Motivation dan Destination Image Terhadap Visit Intention Wisata Budaya Keraton Ratu Boko Yogyakarta. Other thesis, Institut Teknologi Sepuluh Nopember.
![[thumbnail of 5031211082-Undergraduate_Thesis.pdf]](http://repository.its.ac.id/style/images/fileicons/text.png) |
Text
5031211082-Undergraduate_Thesis.pdf - Accepted Version Restricted to Repository staff only Download (4MB) | Request a copy |
Abstract
Pariwisata budaya merupakan salah satu bentuk kegiatan pariwisata yang memberikan kontribusi nyata dalam pelestarian budaya. Seiring dengan meningkatnya minat wisatawanterhadap wisata budaya, destinasi wisata budaya mulai mendapatkan perhatian dalam industripariwisata. Daerah Istimewa Yogyakarta menjadi salah satu daerah yang memiliki potensi dalam pengembangan wisata budaya seperti candi, keraton, museum, dan situs bersejarah. Keraton Ratu Boko merupakan salah satu destinasi yang memiliki nilai budaya dan sejarah di Yogyakarta namun daya tariknya masih rendah dibandingkan Candi Prambanan meskipun berada di kawasan yang sama dan dikelola oleh pihak yang sama. Hal ini melatarbelakangi penelitian ini yang bertujuan untuk mengetahui peran tourist motivation dan destination image terhadap visit intention pada destinasi wisata budaya Keraton Ratu Boko. Penelitian ini menggunakan pendekatan kuantitatif eksplanatori dengan penyebaran kuesioner secara online yang ditujukkan kepada calon wisatawan domestik yang memiliki ketertarikan pada wisata budaya. Jumlah data sampel yang digunakan pada penelitian ini terdapat 150 responden yang sesuai dengan kriteria responden penelitian. Data yang diperoleh dianalisis menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menujukkan jika tourist motivation dan destination image memberikan pengaruh terhadap visit intention. Pihak pengelola destinasi wisata Keraton Ratu Boko diharapkan dapat meningkatkan strategi dalam memperkuat daya tarik Keraton Ratu Boko sebagai destinasi wisata budaya di Yogyakarta.
===================================================================================================================================
Cultural tourism is one form of tourism activity that makes a real contribution to cultural
preservation. As tourist interest in cultural tourism increases, cultural destinations are gainingmore attention in the tourism industry. The Special Region of Yogyakarta is one of the areas with great potential for developing cultural tourism, including temples, palaces, museums, and historical sites. Ratu Boko Palace is one such destination that holds cultural and historical value in Yogyakarta. However, its attractiveness remains relatively low compared to Prambanan Temple, even though both are located in the same area and managed by the same authority. This study aims to examine the role of tourist motivation and destination image on visit intention toward the Ratu Boko cultural tourism destination. This research employed a quantitative explanatory approach by distributing online questionnaires to prospective domestic tourists with an interest in cultural tourism. A total of 150 respondents who met the research criteria were included in the analysis. The data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results show that tourist motivation and destination image significantly influence visit intention. It is expected that the management of Ratu Boko Palace can improve their strategies to enhance the site's attractiveness as a cultural tourism destination in Yogyakarta.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Tourist Motivation, Destination Image, Visit Intention, Keraton Ratu Boko |
| Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > G155 Tourism |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis |
| Depositing User: | Fitria Eka Purwanti |
| Date Deposited: | 04 Aug 2025 03:54 |
| Last Modified: | 04 Aug 2025 03:54 |
| URI: | http://repository.its.ac.id/id/eprint/125998 |
Actions (login required)
 |
View Item |