Eksplorasi Peluang Ekonomi Kota Lama Surabaya Pasca-Revitalisasi melalui Heritage Tourism Supply Chain Berbasis Persepsi Wisatawan

Maharani, Anindya (2025) Eksplorasi Peluang Ekonomi Kota Lama Surabaya Pasca-Revitalisasi melalui Heritage Tourism Supply Chain Berbasis Persepsi Wisatawan. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Kota Surabaya mulai fokus pada sektor pariwisata untuk meningkatkan lapangan kerja dan perekonomian lokal dengan mengubah asetnya menjadi destinasi wisata. Salah satu destinasi wisata yang baru saja diresmikan setelah revitalisasi adalah Kawasan Kota Lama, yang mengusung nilai sejarah dan budaya sesuai dengan Dokumen Rencana Detail Tata Ruang dan Peraturan Zonasi Kota Surabaya Tahun 2018-2038. Sebelum revitalisasi, kawasan ini menghadapi tantangan yang mengurangi kualitasnya sebagai objek wisata, sehingga revitalisasi menjadi langkah penting untuk menghidupkan kembali daya tarik kawasan tersebut. Dalam waktu kurang dari satu tahun setelah peresmian, Kawasan Kota Lama Surabaya berhasil menarik banyak wisatawan, menunjukkan potensi besar kawasan ini sebagai destinasi wisata baru. Namun, meskipun revitalisasi telah membawa perubahan signifikan, belum ada penelitian yang membahas secara khusus mengenai heritage tourism supply chain dan bagaimana integrasi kegiatan ekonomi di kawasan ini dapat mendukung keberlanjutan kegiatan pariwisata untuk memenuhi kebutuhan wisatawan. Dengan demikian, penelitian ini bertujuan untuk memberikan rekomendasi arahan yang tepat untuk memanfaatkan peluang ekonomi Kawasan Kota Lama Surabaya pasca-revitalisasi dengan pendekatan heritage tourism supply chain melalui persepsi wisatawan. Hasil penelitian mengidentifikasi 21 kegiatan yang memiliki keterkaitan ekonomi dengan Kawasan Kota Lama menggunakan teknik analisis Delphi. Selanjutnya, dengan menggunakan analisis MICMAC, ditemukan 8 kegiatan ekonomi yang memiliki peluang besar sebagai penggerak ekonomi kawasan, yaitu Transportasi darat, Festival dan Seni pertunjukan, Seni keterampilan, Museum, Rekreasi, Hotel, Operator tur, dan Layanan keamanan. Berdasarkan temuan tersebut, dirumuskan rekomendasi arahan yang sesuai dengan kondisi 8 kegiatan tersebut untuk mendorong performa kegiatan ekonomi lainnya.
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Surabaya City has begun to focus on the tourism sector to increase employment and the local economy by transforming its assets into tourist destinations. One of the tourist destinations that was recently inaugurated after revitalisation is the Kota Lama Tourism Area, which carries historical and cultural values in accordance with the Surabaya City Detailed Spatial Plan and Zoning Regulations 2018-2038. Prior to revitalisation, the area faced challenges that reduced its quality as a tourist attraction, making revitalisation an important step to revive the area's appeal. In less than a year after its inauguration, Surabaya's Old Town area managed to attract many tourists, demonstrating the area's great potential as a new tourist destination. However, while the revitalisation has brought significant changes, no research has specifically addressed the heritage tourism supply chain and how the integration of economic activities in the area can support the sustainability of tourism activities to meet tourists' needs. Thus, this study aims to provide recommendations for appropriate directions to take advantage of economic opportunities in the post-revitalisation Surabaya Old Town Tourism area with a heritage tourism supply chain approach through tourist perceptions. The research identified 21 activities that have economic linkages with the Old Town area using the Delphi analysis technique. Furthermore, using MICMAC analysis, 8 economic activities were found to have great opportunities as economic drivers of the area, namely Ground transportation, Festivals and performing arts, Art skills, Museums, Recreation, Hotels, Tour operators, and Security services. Based on these findings, recommendations are formulated for directions that are in accordance with the conditions of these 8 activities to encourage the performance of other economic activities.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	kegiatan ekonomi, keterkaitan, Kota Lama Surabaya, pengaruh, wisata
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure > GV191.66 Outdoor recreation resources planning and management H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions
Divisions:	Faculty of Civil Engineering and Planning > Regional and Urban Planning > 35201-(S1) Undergraduate Thesis
Depositing User:	Anindya Maharani
Date Deposited:	04 Aug 2025 03:32
Last Modified:	04 Aug 2025 03:32
URI:	http://repository.its.ac.id/id/eprint/126672

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