Perancangan Video Motion Grafis sebagai Media Informasi Reputasi ITS dalam Times Higher Education Impact Ranking (SDGs)

Maharani, Raisyah (2025) Perancangan Video Motion Grafis sebagai Media Informasi Reputasi ITS dalam Times Higher Education Impact Ranking (SDGs). Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Pendidikan tinggi merupakan elemen penting dalam pembangunan suatu bangsa, terutama dalam menghadapi tantangan globalisasi yang semakin kompleks. Perguruan tinggi tidak hanya berfungsi sebagai tempat transfer ilmu pengetahuan, tetapi juga sebagai penggerak inovasi dan pembangunan berkelanjutan. Dalam konteks ini, kualitas dan daya saing institusi pendidikan tinggi sangat dipengaruhi oleh kemampuan adaptasi terhadap perubahan global, termasuk teknologi informasi dan paradigma baru dalam manajemen pendidikan. Oleh karena itu, universitas dituntut untuk mampu membentuk sumber daya manusia yang unggul, serta memiliki daya saing di pasar kerja global.
Institut Teknologi Sepuluh Nopember (ITS) sebagai salah satu perguruan tinggi terkemuka di Indonesia terus menunjukkan eksistensinya melalui berbagai pencapaian di tingkat nasional dan internasional, termasuk peringkat yang meningkat dalam pemeringkatan QS World University Rankings dan Times Higher Education (THE). Salah satu indikator yang kini menjadi sorotan dalam pemeringkatan global adalah kontribusi institusi terhadap Tujuan Pembangunan Berkelanjutan atau Sustainable Development Goals (SDGs). ITS secara aktif mengimplementasikan program-program berbasis SDGs, seperti penyediaan air bersih dan sanitasi (SDG 6), energi bersih (SDG 7), pemberdayaan ekonomi (SDG 8), dan pelestarian lingkungan (SDG 15), yang tidak hanya berdampak secara internal, tetapi juga membawa manfaat nyata bagi masyarakat sekitar.
Dalam upaya memperkuat pemahaman publik mengenai peran dan kontribusi ITS terhadap pencapaian SDGs dan peringkat global, diperlukan media informasi yang komunikatif dan menarik. Oleh karena itu, video motion grafis dipilih sebagai media utama dalam perancangan tugas akhir ini. Gaya visual flat design illustration digunakan untuk menyampaikan pesan secara efektif, padat, dan estetis, sekaligus berfungsi sebagai alat branding institusional. Media ini diharapkan mampu memperluas pemahaman masyarakat mengenai internasionalisasi ITS dan kontribusinya dalam pembangunan berkelanjutan, serta menumbuhkan rasa bangga bagi civitas akademika ITS dan para alumninya
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Higher education plays a crucial role in a nation's development, particularly in addressing the increasingly complex challenges of globalization. Universities are not merely centers for knowledge transfer but also engines of innovation and sustainable development. The quality and competitiveness of higher education institutions are significantly influenced by their ability to adapt to global changes, including technological advancements and new educational paradigms. Therefore, universities must be capable of shaping highly competent human resources with the skills needed to thrive in a global labor market. Institut Teknologi Sepuluh Nopember (ITS), as one of Indonesia's leading technological universities, continues to demonstrate its global competitiveness through achievements in various international rankings, such as the QS World University Rankings and Times Higher Education (THE). One of the key aspects now gaining attention in these rankings is the institution’s contribution to the United Nations’ Sustainable Development Goals (SDGs). ITS actively implements programs aligned with the SDGs, including clean water and sanitation (SDG 6), affordable and clean energy (SDG 7), decent work and economic growth (SDG 8), and life on land (SDG 15). These efforts not only enhance ITS’s internal development but also have a significant impact on the surrounding communities. To strengthen public understanding of ITS’s contributions to global rankings and SDG implementation, an engaging and communicative medium is essential. Therefore, motion graphic video is chosen as the primary medium for this final project. Utilizing a flat design illustration style, the animation delivers information effectively, concisely, and aesthetically— serving as both an informational tool and an institutional branding strategy. This media aims to increase public awareness of ITS’s internationalization efforts and sustainable development initiatives, while also fostering a sense of pride among ITS students and alumni.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	SDGs,Video Animasi, THE Impact, Internasionalisasi, SDGs, Animation video, THE Impact, internationalization
Subjects:	A General Works > AS Academies and learned societies (General) A General Works > AS Academies and learned societies (General) L Education > L Education (General) N Fine Arts > NC Drawing Design Illustration N Fine Arts > NX Arts in general
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis
Depositing User:	Raisyah Maharani
Date Deposited:	05 Aug 2025 02:01
Last Modified:	05 Aug 2025 02:01
URI:	http://repository.its.ac.id/id/eprint/127298

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