Perancangan Motion Graphic Sejarah Apple Untuk Platform Youtube

Maharani, Meiske Aisha (2025) Perancangan Motion Graphic Sejarah Apple Untuk Platform Youtube. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Perkembangan teknologi digital, khususnya melalui platform YouTube, telah menciptakan peluang ekonomi baru bagi para kreator konten. Meskipun demikian, belum ada kanal di Indonesia yang secara spesifik membahas sejarah perusahaan teknologi menggunakan pendekatan motion graphic. Padahal, topik ini memiliki relevansi yang tak lekang oleh waktu (evergreen).

Untuk mengisi kekosongan ini, penulis merancang sebuah channel YouTube dengan konten yang berfokus pada sejarah perusahaan teknologi berbasis motion graphic. Konten pertama yang dirancang mengisahkan sejarah Apple, sebuah perusahaan yang memiliki inovasi disruptif dan daya tarik emosional kuat, terutama bagi audiens Gen Z berusia 18–23 tahun. Metode yang digunakan pada perancangan ini adalah studi literatur, studi eksisting, depth interview, dan user testing.

Perancangan konten video ini menggunakan gabungan elemen grafis 2D dan 3D serta audio pendukung untuk menciptakan pengalaman menonton yang informatif dan menarik selama 6 menit. Diharapkan, perancangan ini dapat menjadi kontribusi dalam bidang desain komunikasi visual dan membuka peluang ekonomi digital baru

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The development of digital technology, particularly through the YouTube platform, has created new economic opportunities for content creators. However, there is a gap in Indonesia for a channel that specifically discusses the history of technology companies using a motion graphic approach. This topic is considered evergreen and timeless.

To address this gap, the author designed a YouTube channel focused on the history of technology companies through motion graphics. The first content piece created tells the history of Apple, a company known for its disruptive innovation and strong emotional appeal, especially to a Gen Z audience aged 18–23. The methods used for this design include literature studies, existing studies, depth interviews, and user testing.

The video content combines 2D and 3D graphic elements with supporting audio to create an informative and engaging 6-minute viewing experience. It is hoped that this design will contribute to the field of visual communication design and open up new digital economic opportunities.

Item Type: Thesis (Other)
Uncontrolled Keywords: Sejarah Apple, Teknologi, Steve Jobs, Steve Wozniak Apple History, Technology, Steve Jobs, Steve Wozniak
Subjects: N Fine Arts > NC Drawing Design Illustration
N Fine Arts > NX Arts in general
Divisions: Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis
Depositing User: Meiske Aisha Maharani
Date Deposited: 05 Aug 2025 03:07
Last Modified: 05 Aug 2025 03:07
URI: http://repository.its.ac.id/id/eprint/127380

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