Ratano, Agga (2025) Perancangan Video Eksplainer Literasi Finansial Bitcoin Sebagai Salah Satu Instrumen Investasi Untuk Gen Z Dengan Usia 20-25 Tahun. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Ketidakpastian ekonomi global menyebabkan perubahan signifikan pada struktur pasar investasi internasional, salah satunya berdampak pada Bitcoin yang mengalami peningkatan signifikan dalam nilai tukar serta volume transaksi seiring meningkatnya permintaan investor. Di Indonesia, peningkatan jumlah investor cryptocurrency tidak diiringi dengan pemahaman mendalam akibat rendahnya tingkat literasi finansial. Mayoritas investor Indonesia merupakan Gen-Z dengan proporsi sebesar 58,7%. Studi ini bertujuan meningkatkan literasi finansial Gen-Z terkait investasi Bitcoin melalui penggunaan media animasi short-form video eksplainer yang dinilai efektif dalam menyampaikan informasi kompleks dengan lebih menarik dan mudah dipahami. Pemilihan media ini juga didasarkan pada karakteristik Gen-Z dengan low attention span, sehingga memerlukan metode penyampaian informasi yang cepat dan atraktif.
Metode penelitian yang digunakan ialah pendekatan kualitatif, mencakup studi literatur dan analisis terhadap kondisi eksisting serta data relevan mengenai objek dan subjek penelitian. Selanjutnya, penulis melaksanakan studi eksperimental untuk mengembangkan konsep dan desain, hingga menghasilkan prototipe awal animasi. Prototipe tersebut diuji melalui metode kualitatif berupa kuesioner yang ditujukan kepada target audiens, yaitu generasi Z berusia 20-25 tahun. Kemudian, depth interview dilakukan terhadap pakar animasi serta Bitcoin, hingga evaluasi menyeluruh guna menyempurnakan dan menghasilkan animasi final.
Perancangan ini menghasilkan video animasi eksplainer singkat, dalam resolusi vertikal 1080x1920, 24 fps. Perancangan mencakup tujuh topik pembahasan, dengan dua bagian pertama yang telah dieksekusi yaitu "Apa Itu Bitcoin?" dan "Cara Kerja Bitcoin." Strategi media ke depannya akan menggabungkan format animasi dan gabungan talking head dengan talent kredibel untuk meningkatkan kepercayaan audiens terhadap materi yang dibawakan. Melalui perancangan ini, diharapkan generasi Z dapat lebih memahami pentingnya literasi finansial dalam investasi Bitcoin agar mampu mengambil keputusan investasi yang bijak dan memberikan manfaat jangka panjang.
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Global economic uncertainty has precipitated substantial changes in the structure of international investment markets. One such change has affected Bitcoin, which has experienced a marked increase in exchange rates and transaction volumes as investor demand has grown. In Indonesia, the majority of investors are Gen-Z, constituting 58.7% of the total investor population. However, the increasing number of cryptocurrency investors does not necessarily reflect a profound comprehension of the subject matter, largely due to limited financial literacy. This study aims to improve Gen Z's financial literacy regarding Bitcoin investments by using animated short-form video explainers, which are considered effective in conveying complex information in an interesting and easy-to-understand manner. This media was selected based on Gen Z's characteristics, such as their short attention span, which requires fast and attractive methods of delivering information.
This study uses a qualitative approach, including a literature review and an analysis of existing conditions and relevant data regarding the subject of the research. In addition, the author conducted an experimental study to develop the concept and design, which resulted in an initial prototype of the animation. The prototype was evaluated through a qualitative method, employing a questionnaire designed for the target audience, aged 20–25. Therefore, in-depth interviews were conducted with animation and Bitcoin experts until a thorough evaluation was achieved to refine and produce the final animation..
The result of the design process is a short explanatory animated video with a vertical resolution of 1080x1920 and a frame rate of 24 fps. The design encompasses seven discussion topics, with the initial two sections having been completed: The following inquiries are posed: "What is Bitcoin?" and "How Bitcoin Works?" Future media strategies will integrate animation formats with talking head segments featuring credible talent to enhance audience trust in the presented content. The objective of this design is to facilitate the comprehension of Generation Z regarding the significance of financial literacy in the context of Bitcoin investment, thereby enabling them to make informed investment decisions and secure long-term benefits.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Bitcoin, Video Eskplainer, Investasi, Literasi Finansial, Gen-Z |
| Subjects: | N Fine Arts > NC Drawing Design Illustration |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis |
| Depositing User: | Agga Ratano |
| Date Deposited: | 05 Aug 2025 11:50 |
| Last Modified: | 05 Aug 2025 11:50 |
| URI: | http://repository.its.ac.id/id/eprint/127571 |
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