Perancangan Video Promosi Desa Wisata Sendangduwur Di Kabupaten Lamongan Dengan Konsep Sinematografi

Fiqhiyah, Nuriyatin (2022) Perancangan Video Promosi Desa Wisata Sendangduwur Di Kabupaten Lamongan Dengan Konsep Sinematografi. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Desa Sendangduwur yang terletak di Kec Paciran, Kabupaten Lamongan memiliki berbagai potensi wisata. Jurnal penelitian destinasi pariwisata Universitas Udayana tahun 2018 yang berjudul “Identifikasi Potensi Wisata Sendangduwur Sebagai Desa Wisata Di Kabupaten Lamongan” menyatakan bahwa Desa Sendangduwur memiliki situs makam Sunan Sendangduwur, batik tulis, sulam bordir, kerajinan perhiasan, keindahan alam, pertunjukkan Jedor dan Kentrung. Dari berita Liputan6 pada tanggal 21 Februari 2020 mengatakan bahwa Makam Sunan Sendangduwur Lamongan jarang diketahui. Terdapat video-video tentang Desa Sendangduwur di media digital Youtube yang kurang berkualitas dan kurang dapat menyampaikan informasi tentang keberadaaan Desa Wisata Sendangduwur dengan baik. Metode penelitian dalam perancangan ini yaitu melaksanakan studi eksperimental untuk menyusun naskah verbal (skrip), dan storyboard, melaksanakan Depth Interview kepada para ahli di bidang scriptwriting dan videografi. Video promosi dalam perancangan ini menggunakan tipe ekspositoris yang menyajikan informasi dalam bentuk teks dan narasi voice over. Penyajian visual menyajikan makam sendangduwur yang menjadi daya tarik utama turisme, kerajinan batik tulis, perhiasan, dan kesenian Jedor. Tahap pembuatan video promosi yang pertama adalah pre-produksi untuk menghasilkan naskah verbal sebanyak 20 halaman, dan storyboard yang berisi sketsa rangkaian babak dan adegan serta keterangan teknis saat pengambilan gambar. Kemudian tahap produksi dengan menjalankan proses pengambilan gambar di Desa Sendangduwur yang sesuai dengan naskah verbal dan storyboard. Tahap terakhir adalah post-produksi, yaitu proses pengolahan dan editing yang menghasilkan video promosi berdurasi 10-15 menit tentang wisata di Desa Wisata Sendangduwur. Luaran perancangan ini adalah video berdurasi 10-15 menit yang dimulai tentang pengenalan dan profil Desa Wisata Sendangduwur, kemudian pemaparan wisata Makam Sunan Sendangduwur, batik tulis, kerajinan perhiasan, wawancara dengan ketua POKDARWIS (Kelompok Sadar Wisata), dan kesenian Jedor. Visual pada video ini berisi adegan-adegan sesuai dengan rancangan storyboard, dan footage yang memiliki relevansi dengan narasi. Video juga berisi pemaparan upaya pengelolaan wisata dan program yang dilakukan pengurus setempat, termasuk keberadaan POKDARWIS dalam mendukung kegiatan pariwisata. Lalu ajakan untuk para calon pengunjung agar mengunjungi Desa Wisata Sendangduwur, serta benefit yang didapatkan yaitu cinderamata dari kerajinan masyarakat. Kemudian video ditutup dengan ringkasan informasi serta kalimat-kalimat persuasif untuk menarik minat audiens.
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Sendangduwur Village which is located in Paciran Sub-district, Lamongan Regency has various tourism potentials. The research journal of Udayana University tourism destinations in 2018 entitled "Identification of Sendangduwur Tourism Potential as a Tourism Village in Lamongan Regency" states that Sendangduwur Village has the site of Sunan Sendangduwur's tomb, written batik, embroidery, jewelry crafts, natural beauty, Jedor and Kentrung performances. From the news of Liputan6 on February 21, 2020, it is said that the Tomb of Sunan Sendangduwur Lamongan is rarely known. There are videos about Sendangduwur Village on Youtube digital media that are of low quality and are not able to convey information about the existence of Sendangduwur Tourism Village properly. The research method in this design is to carry out experimental studies to prepare verbal scripts (scripts), and storyboards, carry out depth interviews to experts in the fields of scriptwriting and videography. The promotional video in this design uses an expository type that presents information in the form of text and voice over. The visual presentation presents the Sendangduwur tomb which is the main attraction for tourism, hand-drawn batik, jewelry, and Jedor art. The first stage of making a promotional video is pre-production to produce a verbal script of 20 pages, and a storyboard containing a sketch of a series of acts and scenes as well as technical information when shooting. Then the production stage by carrying out the process of taking pictures in Sendangduwur Village in accordance with the verbal script and storyboard. The last stage is post-production, which is the processing and editing process that produces a 10-15 minutes long promotional video about tourism in Sendangduwur Tourism Village. The output of this design is a 10-15 minutes long video which begins with the introduction and profile of the Sendangduwur Tourism Village, then the presentation of the Sunan Sendangduwur Tomb tour, batik, jewelry crafts, interviews with the chairman of POKDARWIS (Tourism Awareness Group), and the art of Jedor. The visuals in this video contain scenes according to the storyboard design, and footage that has relevance to the narrative. The video also contains an explanation of tourism management efforts and programs carried out by local administrators, including the existence of POKDARWIS in supporting tourism activities. Then an invitation for potential visitors to visit the Sendangduwur Tourism Village, as well as the benefits obtained, namely souvenirs from community crafts. Then the video closes with a summary of information and persuasive sentences to attract the interest of the audience.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Video Promosi, Desa Sendangduwur, Desa Wisata, Promotional Video, Sendangduwur Village, Tourism Village.
Subjects:	N Fine Arts > N Visual arts (General) For photography, see TR
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis
Depositing User:	Mr. Marsudiyana -
Date Deposited:	29 Sep 2025 06:54
Last Modified:	29 Sep 2025 06:54
URI:	http://repository.its.ac.id/id/eprint/128471

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