Alfarizi, Muhammad (2025) Transformasi Digital di Tengah Risiko Katastropik: Studi Empiris Intention to Use dan Actual Adoption Produk Kesehatan Digital pada Gen X dan Gen Y Indonesia. Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Transformasi digital di sektor kesehatan menjadi urgensi strategis dalam merespons meningkatnya risiko penyakit katastropik tidak menular yang mengancam generasi produktif. Produk kesehatan digital seperti wearable devices, aplikasi m-health, dan platform daring menawarkan solusi inovatif untuk pemantauan dan pencegahan penyakit. Namun, tingkat adopsinya di Indonesia masih bervariasi, khususnya pada Generasi X dan Generasi Y yang memiliki risiko tinggi namun karakteristik digital yang berbeda. Penelitian ini bertujuan mengkaji secara empiris faktor-faktor yang memengaruhi intention to use dan actual adoption produk kesehatan digital pada kedua generasi tersebut. Metode yang digunakan adalah pendekatan kuantitatif dengan penyebaran survei daring kepada responden Gen X dan Gen Y di Indonesia pada Juli–September 2025. Hasil pengujian empiris dengan teknik analisis PLS-SEM menunjukkan bahwa literasi informasi kesehatan dan literasi digital berperan sebagai faktor hulu yang menentukan dalam membentuk niat serta adopsi aktual produk kesehatan digital. Literasi informasi kesehatan terbukti meningkatkan kesadaran, persepsi ancaman penyakit, serta memicu gairah motivasional, meski tidak semuanya berpengaruh langsung terhadap niat. Sebaliknya, niat lebih dipengaruhi oleh persepsi ancaman dan ekspektasi kinerja maupun ekspektasi usaha. Literasi digital menjadi katalis penting yang memperkuat keyakinan terhadap manfaat dan menurunkan hambatan persepsi, sehingga mendorong niat dan adopsi. Analisis moderasi menunjukkan bahwa health habit memperkuat hubungan kesadaran, persepsi ancaman, gairah harmonis, serta ekspektasi usaha dengan niat penggunaan. Lebih lanjut, niat terbukti menjadi prediktor langsung adopsi aktual, sekaligus dimoderasi pengaruh persepsi nilai. Implikasi umum studi ini menegaskan bahwa keberhasilan transformasi digital kesehatan di Indonesia ditentukan oleh sinergi antara literasi, teknologi, kebiasaan sehat, dan dukungan kebijakan. Peningkatan literasi kesehatan dan digital perlu dijadikan prioritas nasional untuk memperkuat fondasi adopsi, sementara desain produk harus menekankan kemudahan penggunaan, manfaat nyata, dan nilai sosial-emosional. Perbedaan karakteristik Gen X dan Gen Y menuntut strategi diferensiasi dalam edukasi, komunikasi, dan desain fitur aplikasi. Pada level kebijakan, diperlukan standar usability, integrasi klinis, regulasi privasi, serta insentif berbasis nilai yang mendorong keberlanjutan penggunaan.
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Digital transformation in the healthcare sector has become a strategic urgency in responding to the growing risk of non-communicable catastrophic diseases that threaten the productive generation. Digital health products such as wearable devices, m-health applications, and online platforms offer innovative solutions for disease monitoring and prevention. However, adoption levels in Indonesia remain varied, particularly among Generation X and Generation Y, who face high health risks but have different digital characteristics. This study aims to empirically examine the factors influencing the intention to use and actual adoption of digital health products. The research employed a quantitative approach by distributing online surveys to Gen X and Gen Y respondents in Indonesia between July and September 2025. Empirical testing using PLS-SEM analysis revealed that health information literacy and digital literacy serve as upstream factors that significantly shape both intention and actual adoption of digital health products. Health information literacy was found to enhance awareness, perceived disease threat, and motivational passion, though not all effects directly influenced intention. In contrast, intention was more strongly driven by perceived threat, performance expectancy, and effort expectancy. Digital literacy emerged as a crucial catalyst that strengthened confidence in benefits while reducing perceived barriers, thereby fostering intention and adoption. Moderation analysis showed that health habits reinforced the relationships between awareness, perceived threat, harmonious passion, and effort expectancy with intention to use. Furthermore, intention was confirmed as a direct predictor of actual adoption, while also being moderated by perceived value. The general implications of this study highlight that the success of healthcare digital transformation in Indonesia depends greatly on the synergy between literacy, technology, healthy habits, and policy support. Enhancing health and digital literacy must be established as a national priority to strengthen the foundation of adoption, while product design should emphasize ease of use, tangible benefits, and socio-emotional value. The distinct characteristics of Gen X and Gen Y necessitate differentiated strategies in education, communication, and application feature design. At the policy level, usability standards, clinical integration, privacy regulations, and value-based incentives are required to ensure sustainable use.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Adopsi Aktual, Generasi X, Generasi Y, Literasi Digital, Literasi Kesehatan, Niat Penggunaan, Produk Kesehatan Digital, Transformasi Digital, Actual Adoption, Digital Health Products, Digital Literacy, Digital Transformation, Generation X, Generation Y, Health Literacy, Intention to Use |
| Subjects: | H Social Sciences > H Social Sciences (General) R Medicine > R Medicine (General) |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > (S2) Master Thesis |
| Depositing User: | Muhammad Alfarizi |
| Date Deposited: | 22 Dec 2025 04:25 |
| Last Modified: | 22 Dec 2025 04:25 |
| URI: | http://repository.its.ac.id/id/eprint/129117 |
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