Rahma, Liveta Khaylila (2026) Arahan Pengembangan Wisata Bahari Berdasarkan Analisis MSP+DM (Marketability, Sustainability, Participatory, Disaster Mitigation) Di Pantai Mustika Pancer, Kabupaten Banyuwangi. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Pantai Mustika Pancer merupakan pantai yang terletak di Kawasan Pancer, Kecamatan Pesanggaran, Kabupaten Banyuwangi, dengan keindahan alam berupa pasir emas dan pesona alam bawah laut yang menakjubkan. Meskipun jumlah kunjungan wisatawan kembali meningkat setelah tahun 2022, capaian tersebut belum melampaui tingkat kunjungan sebelum penurunan signifikan pada tahun 2020. Penurunan tajam sebesar sekitar 58,9% pada tahun 2021 dan kembali menurun sekitar 9,0% pada tahun 2022 menunjukkan bahwa peningkatan yang terjadi belum sepenuhnya stabil, sehingga pengembangan pariwisata Pantai Mustika Pancer perlu dikaji secara komprehensif melalui aspek Marketability, Sustainability, Participatory, dan Disaster Mitigation. Penelitian ini bertujuan untuk merumuskan arahan pengembangan wisata bahari Pantai Mustika Pancer berdasarkan analisis MSP+DM (Marketability, Sustainability, Participatory, dan Disaster Mitigation) yang ditempuh melalui identifikasi potensi, permasalahan, dan tipologi pengembangan kawasan. Metode penelitian yang digunakan meliputi pengumpulan data melalui observasi lapangan, wawancara, participatory mapping, serta penyebaran kuesioner kepada 108 responden pelaku wisata. Data yang diperoleh kemudian dianalisis menggunakan metode analisis MSP+DM untuk mengidentifikasi kondisi eksisting kawasan dan mengelompokkan tingkat perkembangan wisata ke dalam kategori Embrio, Rintisan, Tumbuh, atau Mandiri. Hasil penelitian menunjukkan bahwa pada variabel 4A (Attraction, Accessibility, Amenity, dan Ancillary) terdapat potensi dan permasalahan pada setiap indikator. Berdasarkan analisis tipologi MSP+DM, variabel Marketability dan Sustainability berada pada kategori Tumbuh sehingga memerlukan penguatan, terutama pada indikator Pengemasan Produk Wisata melalui arahan penentuan tema, standarisasi tampilan, narasi, dan kualitas produk, serta pada indikator Dampak Lingkungan melalui pengelolaan ruang dan pemanfaatan sumber daya alam yang lebih terencana dan ramah lingkungan. Pada variabel Partisipasi (Participatory) menunjukkan kategori Mandiri. Hal ini menunjukkan bahwa partisipasi masyarakat dan pelaku wisata yang telah berjalan baik namun masih membutuhkan arahan penguatan kelembagaan, khususnya melalui penyediaan sekretariat tetap sebagai pusat koordinasi kegiatan. Sementara itu, variabel Mitigasi Bencana (Disaster Mitigation) berada pada kategori Rintisan. Rendahnya perhatian terhadap Mitigasi Bencana Non-Alam menjadi faktor yang memengaruhi kategori ini. Oleh karena itu diperluka arahan pengembangan bahwa mitigasi bencana harus dilaksanakan dengan pendekatan yang holistik berbasis Pengurangan Risiko Bencana, mencakup bencana alam maupun bencana non-alam. Penelitian ini dapat digunakan sebagai dasar perencanaan pengembangan wisata bahari yang terukur dan terpadu bagi pemerintah daerah dan pemangku kepentingan setempat. Temuan ini juga berkontribusi sebagai referensi konseptual dalam pengembangan kajian pariwisata pesisir, khususnya pada destinasi wisata bahari dengan karakteristik serupa.
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Mustika Pancer Beach is a coastal area located in the Pancer Region, Pesanggaran District, Banyuwangi Regency, characterized by natural attractions in the form of golden sands and appealing underwater landscapes. Although tourist visitation has shown an upward trend after 2022, the number of visitors has not yet surpassed the level recorded prior to the significant decline in 2020. A sharp decrease of approximately 58.9% in 2021, followed by a further decline of around 9.0% in 2022, indicates that the recent increase in visitation remains unstable. This condition highlights the need for a comprehensive evaluation of tourism development at Mustika Pancer Beach through the aspects of Marketability, Sustainability, Participatory, and Disaster Mitigation. This study aims to formulate development directions for marine tourism at Mustika Pancer Beach based on the MSP+DM analysis framework, which integrates Marketability, Sustainability, Participatory, and Disaster Mitigation by identifying the area’s potentials, constraints, and development typologies. This research employs data collection methods including field observations, interviews, participatory mapping, and questionnaires administered to 108 tourism stakeholders. The collected data were analyzed using the MSP+DM method to identify existing conditions and classify the level of tourism development into the categories of Embryonic, Initial, Growing, and Independent. The results indicate that the 4A variables (Attraction, Accessibility, Amenity, and Ancillary) exhibit both potentials and challenges across all indicators. Based on the MSP+DM typological analysis, the Marketability and Sustainability variables fall within the Growing category, indicating the need for further strengthening, particularly in tourism product packaging through thematic development, standardization of visual presentation, narrative consistency, and product quality, as well as in environmental impact management through more structured spatial planning and sustainable use of natural resources. The Participatory variable is categorized as Independent, reflecting strong community and stakeholder involvement, although further institutional strengthening is required, especially through the establishment of a permanent coordination office. Meanwhile, the Disaster Mitigation variable is classified as Initial, primarily due to limited attention to non-natural disaster mitigation. Therefore, tourism development directions should incorporate a holistic, disaster risk reduction–based approach that addresses both natural and non-natural hazards. This study provides a structured basis for integrated and measurable marine tourism development planning for local governments and stakeholders, and contributes conceptually to coastal tourism studies, particularly for marine tourism destinations with similar characteristics.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | arahan pengembangan, wisata bahari, MSP+DM, Pantai Mustika Pancer, Banyuwangi |
| Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > G155 Tourism G Geography. Anthropology. Recreation > G Geography (General) > G155.A55 Tourism and city planning H Social Sciences > HT Communities. Classes. Races > HT166 City Planning--Environmental aspects H Social Sciences > HT Communities. Classes. Races > HT390+ Coastal zone management |
| Divisions: | Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Regional & Urban Planning > 35201-(S1) Undergraduate Thesis |
| Depositing User: | Liveta Khaylila Rahma |
| Date Deposited: | 27 Jan 2026 07:39 |
| Last Modified: | 27 Jan 2026 07:39 |
| URI: | http://repository.its.ac.id/id/eprint/130558 |
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