Arahan Pengembangan Ekonomi Lokal Di Desa Wisata Batik Gedog Margorejo Kecamatan Kerek Kabupaten Tuban

Putri, Melinda Aulia (2026) Arahan Pengembangan Ekonomi Lokal Di Desa Wisata Batik Gedog Margorejo Kecamatan Kerek Kabupaten Tuban. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Desa Margorejo telah resmi ditetapkan dan dikembangkan sebagai Desa Wisata Batik Gedog sejak tahun 2018, sebelum akhirnya ditetapkan sebagai ikon batik Indonesia pada tahun 2024. Namun, kondisi tersebut belum mampu mendorong pengembangan ekonomi lokal secara optimal. Hal ini ditunjukkan oleh penurunan jumlah pengrajin, terbatasnya kesempatan kerja, serta belum terintegrasinya kegiatan produksi batik dan aktivitas wisata. Selain itu, pengelolaan yang masih bersifat parsial, keterbatasan akses permodalan, lemahnya kolaborasi antar stakeholder, serta rendahnya inovasi dan digitalisasi pemasaran menjadi permasalahan utama dalam pengembangan Desa Wisata Batik Gedog. Oleh karena itu, penelitian ini bertujuan untuk merumuskan arahan pengembangan ekonomi lokal di Desa Wisata Batik Gedog Margorejo, Kecamatan Kerek, Kabupaten Tuban. Penelitian ini menggunakan pendekatan rasionalistik dengan metode penelitian kualitatif dan kuantitatif. Metode pengumpulan data dilakukan melalui wawancara terstruktur dengan stakeholder kunci menggunakan skrip dan kuesioner, observasi lapangan, serta studi dokumentasi yang dilaksanakan untuk menjawab tiga sasaran penelitian. Sasaran pertama menganalisis faktor-faktor yang berpengaruh terhadap pengembangan ekonomi lokal menggunakan teknik Delphi berdasarkan kuesioner yang diberikan kepada stakeholder, sehingga diperoleh 16 variabel berpengaruh. Hasil sasaran pertama digunakan pada sasaran kedua untuk menentukan prioritas pengembangan menggunakan teknik skoring dan klasifikasi, yang menghasilkan 10 variabel prioritas tinggi. Selanjutnya, hasil sasaran kedua digunakan sebagai dasar penyusunan skrip wawancara mendalam pada sasaran ketiga untuk merumuskan arahan pengembangan ekonomi lokal dengan menggunakan teknik content analysis. Hasil penelitian ini merumuskan sepuluh arahan strategis pengembangan ekonomi lokal yang relevan dan implementatif untuk Desa Wisata Batik Margorejo. Arahan yang dihasilkan diharapkan dapat menjadi dasar kebijakan pengembangan ekonomi lokal berbasis potensi Batik Gedog serta rujukan bagi pengelolaan desa wisata berbasis industri kreatif lokal.
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Margorejo Village has officially been designated and developed as the Batik Gedog Tourism Village since 2018, and was later recognized as an icon of Indonesian batik in 2024. However, this designation has not yet been able to optimally drive local economic development. This condition is indicated by a decline in the number of artisans, limited employment opportunities, and the lack of integration between batik production activities and tourism activities. In addition, fragmented management practices, limited access to capital, weak collaboration among stakeholders, and low levels of innovation and digital marketing have become the main challenges in the development of the Batik Gedog Tourism Village. Therefore, this study aims to formulate directions for local economic development in the Batik Gedog Tourism Village of Margorejo, Kerek District, Tuban Regency. This study adopts a rationalistic approach using both qualitative and quantitative research methods. Data were collected through structured interviews with key stakeholders using interview guides and questionnaires, field observations, and documentation studies conducted to address three research objectives. The first objective analyzes factors influencing local economic development using the Delphi technique based on questionnaires distributed to stakeholders, resulting in the identification of 16 influential variables. The results of the first objective are used in the second objective to determine development priorities through scoring and classification techniques, which yield 10 high-priority variables. Furthermore, the results of the second target were used as the basis for preparing an in-depth interview script for the third target to formulate local economic development directions using content analysis techniques. This study formulates ten strategic directions for local economic development that are relevant and implementable for Margorejo Batik Tourism Village. The resulting directions are expected to form the basis for local economic development policies based on the potential of Gedog Batik and serve as a reference for the management of tourism villages based on local creative industries.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Pengembangan Ekonomi Lokal, Desa Wisata, Batik Gedog, Arahan Pengembangan Local Economic Development, Tourism Village, Batik Gedog, Development Priority Directions
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HC Economic History and Conditions > HC79.E5 Sustainable development. (circular economy)
Divisions:	Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Regional & Urban Planning > 35201-(S1) Undergraduate Thesis
Depositing User:	Melinda Aulia Putri
Date Deposited:	29 Jan 2026 01:00
Last Modified:	29 Jan 2026 01:00
URI:	http://repository.its.ac.id/id/eprint/130828

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