Arahan Pengembangan Wisata terhadap Niat Berkunjung Kembali di Kawasan Monumen Kapal Selam Surabaya Berdasarkan Persepsi Pengunjung

Dani, Mutiah Fahriyyah (2026) Arahan Pengembangan Wisata terhadap Niat Berkunjung Kembali di Kawasan Monumen Kapal Selam Surabaya Berdasarkan Persepsi Pengunjung. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Kawasan Monumen Kapal Selam (Monkasel) merupakan salah satu ikon wisata sejarah maritim di Kota Surabaya yang memiliki nilai edukatif tinggi. Namun, tingkat kunjungan wisatawan mengalami fluktuasi yang signifikan dengan tren yang cenderung menurun selama periode 2016 hingga 2025. Data menunjukkan bahwa setelah sempat mencapai puncak kunjungan di atas 320.000 jiwa pada tahun 2016 dan 2019, angka tersebut menurun drastis dan belum menunjukkan pemulihan yang stabil, bahkan kembali tertahan di angka yang cukup rendah pada tahun 2024 dan 2025 dengan jumlah di bawah 50.000 kunjungan. Kondisi ini mengindikasikan bahwa Monkasel belum optimal dalam mempertahankan daya tarik dan mendorong niat berkunjung kembali bagi para wisatawan. Penelitian ini bertujuan untuk menganalisis persepsi pengunjung terhadap pengembangan wisata di Kawasan Monumen Kapal Selam Surabaya serta pengaruhnya terhadap niat berkunjung kembali. Terdapat tiga tujuan utama penelitian, yaitu mengidentifikasi kondisi wisata Monumen Kapal Selam berdasarkan variabel citra destinasi, pengalaman wisata, dan kualitas pelayanan, menilai persepsi pengunjung terhadap niat berkunjung kembali, serta merumuskan arahan pengembangan wisata yang berpotensi meningkatkan intensi berkunjung kembali. Metode penelitian menggunakan pendekatan mixed methods dengan teknik purposive sampling untuk wawancara mendalam kepada empat kategori stakeholder dan accidental sampling untuk 366 responden pengunjung. Analisis data dilakukan melalui content analysis untuk kualitatif dan Importance Performance Analysis (IPA) untuk kuantitatif. Hasil penelitian menunjukkan bahwa citra destinasi pada aspek kognitif tergolong kuat melalui keunikan objek KRI Pasopati 410 dan dominasi pengalaman wisata yang bersifat edukatif dan bermakna. Kualitas pelayanan dinilai memadai pada aspek fasilitas fisik, keandalan, responsivitas, dan keramahan staf, meskipun belum didukung mekanisme pelayanan yang terstruktur. Namun, kelemahan utama terletak pada aspek afektif pengalaman wisata, terutama minimnya variasi atraksi, kurangnya pembaruan konten interaktif, serta keterbatasan elemen yang membangun keterikatan emosional, sehingga menurunkan potensi berkunjung kembali. Melalui analisis, penelitian ini merumuskan beberapa arahan pengembangan yang mencakup peningkatan atraksi berbasis teknologi, penguatan storytelling, optimalisasi fasilitas, penyelenggaraan event tematik, serta peningkatan aksesibilitas dan kenyamanan kawasan. Rekomendasi diberikan kepada pemerintah, pengelola, dan peneliti selanjutnya untuk mendukung pengembangan Monumen Kapal Selam sebagai destinasi wisata edukasi yang berkelanjutan.
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The Submarine Monument (Monkasel) area is one of the maritime historical tourism icons in Surabaya that possesses high educational value. However, visitor arrival rates have experienced significant fluctuations with a downward trend during the 2016 to 2025 period. Data indicates that after reaching peak visits of over 320,000 people in 2016 and 2019, the numbers dropped drastically and have yet to show a stable recovery, even stagnating at a significantly low level in 2024 and 2025 with fewer than 50,000 visits. This condition indicates that Monkasel has not been optimal in maintaining its attractiveness or encouraging revisit intention among tourists. This study aims to analyze visitors perceptions of tourism development at the Submarine Monument (Monkasel) in Surabaya and its influence on revisit intention. The research has three main objectives: identifying the current tourism conditions of Monkasel based on destination image, visitor experience, and service quality; assessing visitors’ perceptions related to their revisit intention; and formulating development strategies that may strengthen the likelihood of repeat visits. The research method uses a mixed methods approach with purposive sampling technique for in-depth interviews with four categories of stakeholders and accidental sampling for 366 visitor respondents. Data analysis was conducted through content analysis for qualitative and Importance Performance Analysis (IPA) for quantitative. The findings indicate that the cognitive dimension of destination image is relatively strong due to the uniqueness of the KRI Pasopati 410 submarine and the dominance of educational and meaningful experiences perceived by visitors. Service quality is considered adequate in terms of physical facilities, reliability, responsiveness, and staff friendliness, although formal service mechanisms remain limited. The main weakness lies in the affective dimension of visitor experience, particularly the lack of varied attractions, insufficient renewal of interactive content, and limited emotional engagement, which collectively reduce the potential for revisit intention. Based on the analysis, this study proposes several development strategies, including technology-based attractions, enhanced storytelling, improved facilities, thematic events, and strengthening accessibility and comfort within the area. Recommendations are provided for the government, site management, and future researchers to support the sustainable development of the Submarine Monument as an educational tourism destination.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Arahan Pengembangan, Monumen Kapal Selam, Niat Berkunjung Kembali, Citra Destinasi, Pengalaman Wisatawan, Kualitas Pelayanan, Content Analysis, Importance Performance Analysis (IPA)
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > G155 Tourism
Divisions:	Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Regional & Urban Planning > 35201-(S1) Undergraduate Thesis
Depositing User:	Mutiah Fahriyyah Dani
Date Deposited:	29 Jan 2026 01:15
Last Modified:	29 Jan 2026 01:15
URI:	http://repository.its.ac.id/id/eprint/130839

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