Perancangan Sistem Desain Informasi Terintegrasi pada Bus Malang City Tour (Macito)

Athallah, Aldo (2026) Perancangan Sistem Desain Informasi Terintegrasi pada Bus Malang City Tour (Macito). Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Kota Malang merupakan salah satu kota besar di Indonesia dengan potensi pariwisata yang tinggi. Untuk memanfaatkan potensi tersebut, Pemkot Malang berinovasi menyediakan layanan bus wisata gratis bernama Malang City Tour (Macito) sebagai sarana rekreasi dan edukasi. Pasca pandemi Covid-19, antusiasme masyarakat terhadap layanan Bus Macito mengalami peningkatan, namun belum diimbangi dengan kualitas penyajian informasi dan sistem layanan yang optimal, sehingga berdampak pada pengalaman pengguna (user experience) wisatawan. Penelitian ini bertujuan untuk merancang sistem desain informasi terintegrasi Bus Macito yang mampu meningkatkan kemudahan akses informasi, memperkuat citra wisata heritage Kota Malang, serta meningkatkan pengalaman wisata yang lebih efektif dan komunikatif pada setiap titik interaksi (touchpoint) pengguna. Perancangan ini menggunakan metode User Centered Design dengan proses riset meliputi studi literatur, studi eksisting, studi komparator, observasi langsung, serta depth interview dengan pihak pengelola Bus Macito dan ahli terkait. Luaran dari perancangan ini berupa panduan sistem desain Macito mengangkat konsep “Discover Malang Paris Van Oost Java” dan implementasinya pada setiap media luaran. Hasil validasi melalui user testing menunjukkan peningkatan signifikan pada pemahaman, kenyamanan, dan pengalaman wisatawan setelah implementasi sistem desain informasi. Temuan ini membuktikan bahwa perancangan ini mampu meningkatkan kualitas informasi, konsistensi visual, dan user experience, sehingga berdampak positif terhadap nilai, citra, dan pengembangan Bus Macito sebagai objek wisata Kota Malang.
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Malang City is one of the largest cities in Indonesia with high tourism potential. To harness this potential, the Malang City Government innovated by providing a free tourist bus service called Malang City Tour (Macito) as a means of recreation and education. Following the Covid-19 pandemic, public enthusiasm for Macito Bus services increased, but this was not matched by optimal information presentation quality and service systems, which impacted the user experience of tourists. This research aims to design an integrated information design system for the Macito Bus that can improve the ease of accessing information, strengthen the image of Malang City's heritage tourism, and create a more effective and communicative tourism experience at every interaction point (touchpoint). This design utilizes the User-Centered Design method, with the research process including literature studies, existing studies, comparative studies, direct observation, and in-depth interviews with Bus Macito management and relevant experts. The external aspect of this plan is a design system guide for Macito, which adopts the concept of "Discover Malang Paris Van Oost Java" and its implementation across all external media. Validation results through user testing showed a significant improvement in tourists' understanding, comfort, and experience after the implementation of the information design system. This finding proves that this design is capable of improving information quality, visual consistency, and user experience, thus having a positive impact on the value, image, and development of Bus Macito as a tourist attraction in Malang City.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Sistem Desain Informasi, Pariwisata, Bus Malang City Tour (Macito), Kota Malang, Information Design System, Tourism, Malang City Tour Bus (Macito), Malang City
Subjects:	N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK1535.B3 Design
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis
Depositing User:	Aldo Athallah
Date Deposited:	31 Jan 2026 04:51
Last Modified:	31 Jan 2026 04:51
URI:	http://repository.its.ac.id/id/eprint/131355

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