Revitalisasi Sentra Ikan Bulak Dengan Metode Etnografi Berbasis Design Thinking

Raja, Martua Philipus Patia (2022) Revitalisasi Sentra Ikan Bulak Dengan Metode Etnografi Berbasis Design Thinking. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Peningkatan taraf ekonomi menjadi perhatian khusus di Indonesia. Sama halnya dengan Surabaya, masih banyak penduduk di Surabaya yang perekonomiannya tidak berkembang bahkan di era pandemi Covid-19 ini, cenderung semakin memburuk. Masalah ini juga dirasakan oleh kelompok pedagang dan nelayan yang ada di sekitar Kecamatan Bulak, Surabaya. Pemerintah telah mengambil langkah untuk membantu masyarakat sekitar dengan membangun Sentra Ikan Bulak pada tahun 2012, namun seiring berjalannya waktu, pedagang merasa mengalami kerugian berjualan di sana sehingga pedagang sedikit-demi sedikit meninggalkan Sentra Ikan Bulak. Berdasarkan hasil penelitian yang dilakukan oleh penulis, sepinya pengunjung yang berbelanja di Sentra Ikan Bulak dikarenakan beberapa penyebab utama, yaitu pindahnya pedagang ikan asap dan berdagang dipinggir jalan, kurangnya pengawasan dari pihak pemerintah kota Surabaya terhadap Sentra Ikan Bulak, adanya pedagang yang berjualan secara illegal di Taman Suroboyo dan Pantai Batu, dan alasan-alasan pendukung lainnya. Berdasarkan hasil observasi yang dilakukan dengan menggunakan metode etnografi, diperolehkan latar belakang dari masalah-masalah yang terjadi. Kemudian proses pencarian solusi penyelesaian dilakukan dengan menggunakan metode design thinking, dengan cara menyebarkan kuisioner kepada pemilik restoran, dimana menurut 5 restoran, didapatkan usulan solusi perubahan internal, yaitu dibangun jembatan penyeberangan orang, stan makanan dan minuman dibuat bilik-bilik, stan pedagang kerupuk dibuat stan tertutup, atap dibuat tahan terhadap air hujan, pembuatan SOP perawatan fasilitas di Sentra Ikan Bulak, pembuatan SOP pedagang di Sentra Ikan Bulak, pengadaan tempat sampah di Sentra Ikan Bulak, penambahan penerangan, dibangun Franchise makanan dan minuman, peningkatan variasi makanan dan minuman yang dijual di Lantai 2, Live Music, Movie night tempat yang estetik, dan diadakan perdagangan ikan basah dan sayuran
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The Increasing of economic level is a concern in Indonesia. Similar to Surabaya, there are still many residents in Surabaya whose economy isn’t developed, even in era of covid-19 pandemic, which getting worse. This problem is also felt by groups of trader and fisher man around Bulak district, Surabaya. The government has taken steps to help the surrounding community by building Sentra Ikan Bulak in 2012, but over time, traders feel that they are experiencing losses selling, and because of that, many traders leave the Sentra Ikan Bulak. Many studies have been carried out to increase the public attractiveness and trader’s interestness, but at the end, there are no corrective steps that bring significant changes. The purpose of this study is to find alternative solutions to the problems experience by traders who selling their goods at SIB by using ethnography method based on design thinking. The idea will comes from the people deepest desire around Bulak district and traders in Sentra Ikan Bulak. Based on the result of research conducted by the author, very few vistors shopping at Sentra Ikan Bulak caused by several factor, such as the move of smoke fish traders from Sentra Ikan Bulak to the roadside to sell their product, lack of supervision from Surabaya city government to Sentra Ikan Bulak knowdays, the existence of traders who sell illegally in parks and beaches, and other supporting reason. Based on the result of observations using ethnographic methods, the author obtains the background of all the problem found Futhermore, the process to obtain the problem solution are using design thinking method, by distributing quisioner restaurant owners in Surabaya. According to the restaurant owner, which several solution for internal improvement were found, such as the construction of pedestriaon bridges, food and beverage stands made of booths, cracker traders’ stands is designed to be closed, the roof design is made resistant to rainwater, making SOPs for traders who sell at Sentra Ikan Bulak, procurement of trash bins as a cleaning facility, adding lights for lighting, movie night and live music for entertainment, designing an aesthetic place, and adding to commodities of wet fish and vegetables to the Sentra Ikan Bulak

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Design Thinking, Etnografi, Kecamatan Bulak, Pedagang, dan SIB, Bulak District, Design Thinking, Ethnography, SIB, and Traders
Subjects:	H Social Sciences > HB Economic Theory > HB615 Entrepreneurship. H Social Sciences > HB Economic Theory > Economic forecasting--Mathematical models.
Divisions:	Faculty of Industrial Technology and Systems Engineering (INDSYS) > Industrial Engineering > 26201-(S1) Undergraduate Thesis
Depositing User:	Mr. Marsudiyana -
Date Deposited:	06 Feb 2026 07:49
Last Modified:	06 Feb 2026 07:49
URI:	http://repository.its.ac.id/id/eprint/132239

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