Inovasi Disain Produk Fashion Muslim Di Era New Normal Dalam Perspektif Design For Longevity

Nurcahyanie, Yunia Dwie (2022) Inovasi Disain Produk Fashion Muslim Di Era New Normal Dalam Perspektif Design For Longevity. Doctoral thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Online Product Reviews (OPRs) berisi ulasan konsumen pada penjualan online. OPRs merupakan informasi berharga pada saat pandemi COVID-19 untuk meningkatkan pelayanan, penjualan dan pengembangan produk yang perlu dimanfaatkan lebih maksimal. Penelitian ini dilakukan untuk mengembangkan desain produk salah satu fashion muslim wanita yang disebut fashion muslim Shop (MFS). Tujuan penelitian ini adalah mengeksplorasi pemanfaatan OPRs untuk mengembangkan modular cutting pada fashion muslim wanita yang mendukung konsep Design for Longevity (DfL). Metode penelitian yang digunakan adalah pendekatan mix method dilakukan melalui lima fase. Fase pertama merupakan fase pendataan teks OPRs sebagai upaya untuk mendapat suara konsumen dari platform Shopee. Selanjutnya, fase kedua untuk mendapatkan detail informasi kualitas fashion dari tim ahli dengan menggunakan analisis word frequency expert judgement. Fase ketiga dilakukan pendekatan inovasi produk fashion muslim wanita berdasarkan design requirements dari fase kedua. Kemudian pada fase keempat dilakukan pengembangan alternatif desain fashion muslim wanita modular mendukung DfL. Fase kelima melakukan evaluasi desain menggunakan DfL evaluation chart. Kesimpulan penelitian ini menunjukkan bahwa OPRs bermanfaat bagi inovasi produk fashion dan inovasi desain, suara konsumen dimasa new normal penting untuk pengembangan produk fashion muslim wanita dan inovasi modular cutting fashion muslim menerapkan model alternatif modular kedalam sembilan alternatif desain fashion muslim wanita yang memiliki rancangan yang sesuai dengan kriteria Design for Longevity (DfL).
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Online Product Reviews (OPRs) contain consumer reviews on online sales. OPRs are valuable information during the COVID-19 pandemic to improve services, sales, and product development that need to be utilized more optimally. This research was conducted to develop a product design for one of the Muslim women's fashions called the fashion muslim Shop (MFS). The purpose of this study is to explore the use of OPRs to develop modular cutting in Muslim women's fashion that supports the Design for Longevity (DfL) concept. The research method used is a mixed method approach carried out through five phases. The first phase is the OPRs text data collection phase as an effort to get consumer voices from the Shopee platform. Next, the second phase is to get detailed information on fashion quality from a team of experts using word frequency expert judgment analysis. A third phase is an innovative approach to women's fashion muslim products based on the design requirements of the second phase. Then in the fourth phase, an alternative design for Muslim women's modular fashion was developed to support DfL. The fifth phase is to evaluate the design using the DfL evaluation chart. The conclusion of this study shows that OPRs are beneficial for fashion product innovation and design innovation, the voice of consumers in the new normal is important for the development of Muslim women's fashion products and fashion muslim modular innovation applies modular alternative models into nine alternative Muslim women's fashion designs that have designs that are under Design for Longevity (DfL) criteria.

Item Type:	Thesis (Doctoral)
Uncontrolled Keywords:	COVID-19; Design for Longevity; Fashion muslim wanita; OPRs; New normal, Design for Longevity; Women fashion muslim; OPRs; New normal
Divisions:	Faculty of Industrial Technology and Systems Engineering (INDSYS) > Industrial Engineering > 26001-(S3) PhD Thesis
Depositing User:	Mr. Marsudiyana -
Date Deposited:	19 Feb 2026 05:57
Last Modified:	19 Feb 2026 05:57
URI:	http://repository.its.ac.id/id/eprint/132514

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