Syamsudin, Akhmad Syafrie (2022) Implementasi Search Engine Optimization (SEO) pada Website Admisi ITS dengan Menggunakan Metode On-Page SEO. Other thesis, Institut Teknologi Sepuluh Nopember.
![[thumbnail of 05211840000115-Undergraduate_Thesis.pdf]](http://repository.its.ac.id/style/images/fileicons/text.png) |
Text
05211840000115-Undergraduate_Thesis.pdf Restricted to Repository staff only Download (8MB) | Request a copy |
Abstract
Saat ini orang-orang mencari informasi dengan mengetikkan kata kunci pada mesin pencari seperti Google. Menurut Ahrefs, sebanyak 75,1% klik berasal dari 3 konten teratas hasil pencarian di mesin pencari. Agar konten website mudah ditemukan oleh pengguna, pengelola bisa melakukan optimalisasi dengan cara menerapkan Search Engine Optimization (SEO) untuk melengkapi konten sesuai standar SEO, meningkatkan nilai SEO, dan meningkatkan peringkat Search Engine Result Page (SERP). ITS menyediakan website yang berisi informasi penerimaan calon mahasiswa melalui website Admisi. Website Admisi adalah website baru sejak September 2021 yang belum menerapkan SEO sehingga halamannya masih sulit ditemukan oleh pengguna pada mesin pencari. Oleh karena itu, pada penelitian ini akan dilakukan implementasi dengan menerapkan On-Page SEO pada website Admisi. Penerapan On-Page SEO dilakukan dengan perbaikan pada Kata kunci, Title, Meta Description, Headings, Hyperlinks, dan Alt Text Image. Implementation has been carried out on 21 pages on the Admisi website within a period of two months. The results of the implementation activities are as many as 9 out of 21 pages when searched with predetermined keywords, are in the first rank of searches on Google.
==============================================================================================================================
Nowadays people search for information by typing keywords on search engines like Google. According to Ahrefs, as much as 75.1% of clicks come from the top 3 content search results on search engines. So that website content is easily found by users, managers can optimize it by implementing Search Engine Optimization (SEO) to complement content according to SEO standards, increase SEO value, and increase Search Engine Result Page (SERP) rankings. ITS provides a website that contains information on prospective student admissions through the Admission website. The Admissions website is a new website since September 2021 that has not implemented SEO so that its pages are still difficult for users to find on search engines. Therefore, in this research, implementation will be carried out by implementing On-Page SEO on the Admission website. The implementation of On-Page SEO is carried out with improvements to Keywords, Title, Meta Description, Headings, Hyperlinks, and Alt Text Image. Implementation has been carried out on 21 pages on the Admisi website within a period of two months. The results of the implementation activities are as many as 9 out of 21 pages when searched with predetermined keywords, are in the first rank of searches on Google. All pages met On-Page SEO standards and the SEO value increased by 18.18% to 31.88%.
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | RSSI 006.76 Sya i-1 2022 |
| Uncontrolled Keywords: | Abdillah, W., & Marcos, H. (2020). Implementasi Teknik SEO (Search Engine Optimatization) Dengan Menggunakan Metode On Page dan Off Page SEO (Studi Kasus KUB Sumber Rejeki). 14, 10. Alderson, J. (2019, September 18). What is a slug and how to optimize it? Yoast. https://yoast.com/slug/ Alderson, J. (2021, December 9). How to use headings on your site. Yoast. https://yoast.com/how-to-use-headings-on-your-site/ Antonius, A., & Suteja, B. R. (2021). The Implementasi Metode On-Page Search Engine Optimization untuk Meningkatkan Peringkat Website sebagai Hasil Pencarian Google. Jurnal Teknik Informatika dan Sistem Informasi, 7(1). https://doi.org/10.28932/jutisi.v7i1.3428 Assiroj, P. (2022). IMPLEMENTASI METODE SEARCH ENGINE OPTIMIZATION (SEO) PADA SITUS WEB IMIGRASI WONOSOBO. INFOTECH journal, 8(1), 41–52. https://doi.org/10.31949/infotech.v8i1.2239 Hallebeek, W. (2021, December 14). How to create the right meta description. Yoast. https://yoast.com/meta-descriptions/ Hardwick, J. (2020, April 8). What are SERPs? Search Engine Results Pages Explained. SEO Blog by Ahrefs. https://ahrefs.com/blog/serps/ Hendriks, M. (2022, June 15). Internal linking for SEO: Why and how? Yoast. https://yoast.com/internal-linking-for-seo-why-and-how/ Hidayat, P., & Azwar, M. (2021). Visibilitas Website UIN Syarif Hidayatullah Jakarta dalam Pemeringkatan Webometrics. Tik Ilmeu : Jurnal Ilmu Perpustakaan dan Informasi, 5(1), 125. https://doi.org/10.29240/tik.v5i1.2056 Kurniawijaya, P. A., Wiharta, D. M., & Sastra, N. P. (2019). Perencanaan Strategis Menuju Webometrics dan 4ICU Pada Website Perguruan Tinggi. Majalah Ilmiah Teknologi Elektro, 18(1), 95. https://doi.org/10.24843/MITE.2019.v18i01.P14 Rakt, M. van de. (2020a, January 24). Word count and SEO: How long should a blog post or page be? Yoast. https://yoast.com/blog-post-word-count-seo/ Rakt, M. van de. (2020b, February 5). Why keyphrase length matters for SEO. Yoast. https://yoast.com/why-keyphrase-length-matters/ Rakt, M. van de. (2021a, March 4). Blog post images: Why use them and where to get them. Yoast. https://yoast.com/using-images-in-your-blog-post/ Rakt, M. van de. (2021b, March 4). How to add a keyphrase to your image. Yoast. https://yoast.com/how-to-add-a-keyphrase-to-your-image/ Septiani, P., & Kurniawan, H. (2020). Analisa Penggunaan Keyword Untuk Implementasi Search Engine Optimization (SEO). 9. Seyfabad, M. K., & Fard, M. J. S. (2019). An Analysis of the Impact of SEO on University Website Ranking. IranDoc, 34(4), 1799–1822. Sharma, D., Shukla, R., Giri, A. K., & Kumar, S. (2019). A Brief Review on Search Engine Optimization. 2019 9th International Conference on Cloud Computing, Data Science & 56 Engineering (Confluence), 687–692. https://doi.org/10.1109/CONFLUENCE.2019.8776976 Sharma, S., & Verma, S. (2020). Optimizing Website effectiveness using various SEO Techniques. 2020 7th International Conference on Signal Processing and Integrated Networks (SPIN), 918–922. https://doi.org/10.1109/SPIN48934.2020.9070893 Toonen, E. (2022, March 2). Do outbound links matter for SEO? Yoast. https://yoast.com/outbound-links/ Valk, J. de. (2021, September 1). How to craft great page titles for SEO. Yoast. https://yoast.com/page-titles-seo/ Widiyasono, N. (2021). IMPLEMENTASI YOAST SEO DAN OPTIMASI KEYWORD UNTUK MENINGKATKAN RANK PADA GOOGLE SEARCH ENGINE RESULT PAGE (SERP). 8. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD30.213 Management information systems. Dashboards. Enterprise resource planning. |
| Divisions: | Faculty of Intelligent Electrical and Informatics Technology (ELECTICS) > Information System > 57201-(S1) Undergraduate Thesis |
| Depositing User: | Mr. Marsudiyana - |
| Date Deposited: | 04 Jun 2026 06:17 |
| Last Modified: | 04 Jun 2026 06:17 |
| URI: | http://repository.its.ac.id/id/eprint/133562 |
Actions (login required)
 |
View Item |