Pengembangan Desain Campervan Dengan Konsep Interior Modular Guna Mendukung Aktivitas Nomadic Tourism

Kusuma, Ida Bagus Gede Putra (2022) Pengembangan Desain Campervan Dengan Konsep Interior Modular Guna Mendukung Aktivitas Nomadic Tourism. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Bagi masyarakat Bali sendiri pariwisata dapat memberikan lapangan pekerjaan dan bidang usaha yang sangat luas. Sayangnya pandemi COVID-19 yang melanda dunia pada tahun 2019 berdampak besar hampir di seluruh aspek kehidupan terutama sektor pariwisata. Pandemi COVID-19 yang melanda dunia pada tahun 2019 berdampak besar hampir di seluruh aspek kehidupan terutama sektor pariwisata. Kondisi pandemi ini membuat nomadic tourism menjadi tren kembali dikarenakan naiknya secara global bekerja secara remote. Mengenai nomadic tourism, Rakornas Pariwisata I/2018 merekomendasikan percepatan Deregulasi terkait operasional karavan sebagai Nomadic Tourism Amenities. Pasar penjualan motorhome di Asia- Pasifik cukup besar dan masih menjadi peluang pasar yang menarik bagi pabrikan motorhome lokal. Pada situs Mordor Intelligence diperkirakan pasar motorhome di Asia-Pasifik mencatat CAGR(Compound Annual Growth Rate) lebih dari 9% secara kumulatif pada periode 2020-2025. Semakin berkembangnya pasar motorhome membuat salah satu perusahaan karoseri asal Semarang yaitu Laksana Karoseri juga ingin turut berpartisipasi dalam pasar yang menarik ini. Melihat peluang yang sangat besar di pasar Asia-pasifik, Karoseri Laksana mengembangkan konsep campervan yang tujuannya adalah untuk membuat produk dan brand motorhome sendiri. Penelitian ini didasari oleh kebutuhan pengguna dan mitra yang didapat dari metode in-depth interview kepada user, mitra produksi, dan mitra bisnis penyewaan. Dari wawancara terhadap user ini didapat kebutuhan berupa kebutuhan camping dan kebutuhan bekerja di dalam kendaraan.
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For the Balinese people themselves, tourism can provide jobs and a very broad field of business. Unfortunately, the COVID-19 pandemic that hit the world in 2019 had a major impact on almost all aspects of life, especially the tourism sector. The COVID-19 pandemic that hit the world in 2019 had a major impact on almost all aspects of life, especially the tourism sector. This pandemic condition has made nomadic tourism a trend again due to the global increase in working remotely. Regarding nomadic tourism, the National Coordination Meeting for Tourism I/2018 recommended the acceleration of deregulation related to caravan operations as Nomadic Tourism Amenities. The motorhome sales market in Asia-Pacific is quite large and is still an attractive market opportunity for local motorhome manufacturers. On the Mordor Intelligence website, it is estimated that the motorhome market in Asia-Pacific will record a CAGR (Compound Annual Growth Rate) of more than 9% cumulatively in the 2020-2025 period. The growing motorhome market has made one car body company from Semarang, Laksana Karoseri, also want to participate in this interesting market. Seeing the enormous opportunity in the Asia-Pacific market, Karoseri Laksana developed the concept of a campervan whose goal is to create its own motorhome product and brand. This research is based on the needs of users and partners obtained from the in-depth interview method to users, production partners, and rental business partners. From interviews with these users, the needs in the form of camping needs and the need to work in vehicles are obtained.

Item Type:	Thesis (Other)
Additional Information:	RSDP 629.226 Kus p-1 2022
Uncontrolled Keywords:	Campervan, Modern Campervan, Motorhome, Nomadic Tourism. Foodtruck, Kitchen Layout,Coffee shop, Electric Vehicle.
Subjects:	T Technology > TS Manufactures > TS171 Product design
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Product Design > 90231-(S1) Undergraduate Thesis
Depositing User:	Mr. Marsudiyana -
Date Deposited:	25 Jun 2026 02:47
Last Modified:	30 Jun 2026 04:29
URI:	http://repository.its.ac.id/id/eprint/134056

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