Dewiningrum, Tania Anggita (2022) Perancangan Iklan Layanan Masyarakat Sebagai Upaya Meningkatkan Awareness Netizen Indonesia dalam Menerima Informasi di Tengah Pandemi Covid-19. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Pandemi belum dinyatakan berakhir, salah satu faktor utama kesulitan yang dihadapi adalah berita hoaks yang masif seperti yang dilangsir oleh pemerintah Indonesia bahwa pada Juli 2021 sebanyak 4.103 isu hingga April 2022 menjadi 5.844 isu hoaks tentang Covid-19. Isu-isu hoaks tersebut dapat menimbulkan beberapa dampak negatif lainnya seperti kehebohan publik, kecemasan dan kepanikan yang terlalu berlebih, kegaduhan di tengah masyarakat, dan paling parahnya adalah menyebabkan kematian. Oleh karena itu diperlukan sebuah media komunikasi kreatif berupa Iklan Layanan Masyarakat untuk mengkampanyekan pentingnya menekan laju sebaran hoaks Covid-19 di Indonesia. Perancangan Iklan Layanan Masyarakat (ILM) ini dilakukan dengan beberapa metode penelitian. Studi literatur mengenai pandemi Covid-19, netizen Indonesia, generasi milenial, hoax, dan ILM. Studi eksisting dan studi komparator untuk menambah serta memperluas referensi. Observasi untuk mengetahui respon target audiens dalam menerima informasi seputar Covid-19. Kuesioner untuk mengetahui kecocokan konten yang dirancang dengan target audiens. Depth interview kepada stakeholder terkait topik yang diangkat. Studi eksperimental untuk menentukan konsep desain dan kriteria desain ILM yang akan dirancang, yang kemudian diujikan kepada ahli melalui wawancara ahli sebagai evaluasi rancangan desain, dan terakhir adalah depth interview kepada target audiens guna menjawab rumusan masalah dalam perancangan ILM. Tujuan dari Iklan Layanan Masyarakat (ILM) ini adalah untuk menyadarkan para pengguna internet (netizen) Indonesia supaya lebih berhati-hati dalam menerima dan memperluas informasi mengenai Covid-19. ILM dirancang menggunakan beberapa media seperti video ads, media sosial, website, merchandise, print ads, serta ambient media yang dikemas dengan menggunakan pendekatan rasional (kehidupan sehari-hari) dan pendekatan emosional (meninggalkan kesan dibenak audiens).
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The pandemic has not been declared over, one of the main factors in the difficulties faced is massive hoax news as reported by the Indonesian government that in July 2021 as many as 4,103 issues until April 2022 became 5,844 hoax issues about Covid-19. These hoax issues can cause several other negative impacts such as public outcry, excessive anxiety and panic, commotion in the community, and the worst thing is causing death. Therefore we need a creative communication media in the form of Public Service Announcement to campaign for the importance of suppressing the spread of Covid-19 hoaxes in Indonesia. The design of this Public Service Announcement (PSA) was carried out using several research methods. Literature study on the Covid-19 pandemic, Indonesian netizens, millennials, hoaxes, and PSAs. Existing studies and comparator studies to add and expand references. Observation to find out the response of the target audience in receiving information about Covid-19. Questionnaire to determine the suitability of the content designed with the target audience. Depth interviews with stakeholders related to the topics raised. An experimental study to determine the design concept and design criteria for the PSA to be designed, which is then tested to experts through expert interviews as an evaluation of the design, and the last is depth interviews to the target audience in order to answer the formulation of problems in the PSA design. The purpose of this Public Service Advertisement (PSA) is to awaken Indonesian internet users (netizens) to be more careful in receiving and expanding information about Covid-19. PSAs are designed using several media such as video ads, social media, websites, merchandise, print ads, and ambient media that are packaged using a rational approach (daily life) and an emotional approach (leaving an impression in the minds of the audience).
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | RSDKV 659.102 22 Dew p-1 2022 |
| Uncontrolled Keywords: | Berita Palsu, Hoaks, Iklan Layanan Masyarakat, Pandemi Covid-19. Fake News, Hoaxes, Public Service Advertisements, Covid-19 Pandemic. |
| Subjects: | N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2115 Interior decoration |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis |
| Depositing User: | Mr. Marsudiyana - |
| Date Deposited: | 29 Jun 2026 01:36 |
| Last Modified: | 30 Jun 2026 04:23 |
| URI: | http://repository.its.ac.id/id/eprint/134138 |
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