Perancangan Environmental Graphic Design (EGD) Sebagai Upaya Mendukung Program Revitalisasi Kawasan Pasar Baru Jakarta

Ashila, Laticia (2026) Perancangan Environmental Graphic Design (EGD) Sebagai Upaya Mendukung Program Revitalisasi Kawasan Pasar Baru Jakarta. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Pasar Baru merupakan salah satu kawasan perbelanjaan tertua di Jakarta dengan nilai sejarah dan budaya yang kuat sebagai pusat perdagangan multietnis yang dihuni oleh komunitas Tionghoa, India, Eropa, dan masyarakat lokal. Namun, seiring munculnya pusat perbelanjaan modern, kawasan ini mengalami penurunan daya tarik. Faktor yang memengaruhi antara lain kurangnya fasilitas pendukung, sistem wayfinding yang belum terintegrasi, serta identitas kawasan yang tidak konsisten. Selain itu, perubahan pola konsumsi masyarakat yang lebih memilih pusat belanja modern dengan kenyamanan dan fasilitas lengkap, ditambah minimnya strategi revitalisasi berkelanjutan, membuat citra heritage Pasar Baru semakin memudar dan pengalaman ruang pengunjung menjadi kurang optimal. Perancangan ini bertujuan untuk mengembangkan sistem Environmental Graphic Design (EGD) sebagai bagian dari program revitalisasi Kawasan Pasar Baru Jakarta, dengan fokus pada penguatan identitas, sistem navigasi, serta peningkatan pengalaman ruang pengunjung. Metode perancangan meliputi observasi lapangan, studi literatur, analisis kondisi eksisting, studi komparator, serta depth interview bersama stakeholder Kelurahan Pasar Baru dan narasumber ahli.
Konsep utama yang diusung adalah “Faces of Passer Baroe”, yang merepresentasikan wajah visual Pasar Baru melalui karakter arsitektur, budaya multietnis, aktivitas perdagangan, dan elemen heritage kawasan. Konsep ini diwujudkan dalam sistem signage dan wayfinding terintegrasi melalui pengembangan bentuk signage, sistem grafis, hierarki informasi, pemilihan material, serta implementasi media pada ruang kawasan. Hasil akhir berupa sistem EGD yang mencakup signage, wayfinding, video implementasi, serta pedoman implementasi dalam bentuk buku yang berjudul Passer Baroe: Signage and Wayfinding System Guidelines. Perancangan ini diharapkan mampu meningkatkan keterbacaan kawasan, memperkuat identitas visual heritage Pasar Baru, serta mendukung program revitalisasi agar lebih relevan dan menarik bagi masyarakat maupun wisatawan di era modern.
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Pasar Baru is one of the oldest shopping districts in Jakarta, holding significant historical and cultural value as a multiethnic trading hub inhabited by Chinese, Indian, European, and local communities. However, with the emergence of modern shopping centers, the area has experienced a decline in attractiveness. Contributing factors include the lack of supporting facilities, an unintegrated wayfinding system, and an inconsistent visual identity. In addition, shifting consumer preferences toward modern malls offering comfort and complete facilities, coupled with the absence of sustainable revitalization strategies, have further diminished the heritage image of Pasar Baru and reduced the quality of visitor experiences. This design project aims to develop an Environmental Graphic Design (EGD) system as part of the revitalization program for Pasar Baru, focusing on strengthening visual identity, navigation systems, and enhancing visitor spatial experiences. The design methodology includes field observation, literature review, analysis of existing conditions, comparative studies, and in-depth interviews with stakeholders from the Pasar Baru district office and expert informants. The main concept, “Faces of Passer Baroe”, represents the visual identity of Pasar Baru through architectural character, multiethnic culture, trading activities, and heritage elements. This concept is applied to an integrated signage and wayfinding system by developing signage forms, graphic systems, an information hierarchy, material selection, and media implementation within the district. The final outcome consists of an EGD system encompassing signage, wayfinding, implementation video, and a guideline document titled Passer Baroe: Signage and Wayfinding System Guidelines. This design is expected to improve spatial legibility, reinforce the visual identity of Pasar Baru’s heritage, and support the revitalization program, making the area more relevant and appealing to both the public and tourists in the modern era.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Pasar Baru, Environmental Graphic Design (EGD), Signage and Wayfinding, Kawasan Heritage, Revitalisasi Kawasan, Pasar Baru Jakarta, Environmental Graphic Design (EGD), Signage and Wayfinding, Heritage District, Urban Revitalization
Subjects:	N Fine Arts > NA Architecture > NA9053 City planning N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK3600 Other arts and art industries
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis
Depositing User:	Laticia Ashila
Date Deposited:	17 Jul 2026 07:42
Last Modified:	17 Jul 2026 07:42
URI:	http://repository.its.ac.id/id/eprint/135422

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