Strategi Waroeng Budaya Dalam Mengedukasi Masyarakat Untuk Mengelola Budaya Olahan Ubi Menjadi Aset Pariwisata (Perspektif Community Education Dan Community Change)

Wardhani, Asty Galinda (2025) Strategi Waroeng Budaya Dalam Mengedukasi Masyarakat Untuk Mengelola Budaya Olahan Ubi Menjadi Aset Pariwisata (Perspektif Community Education Dan Community Change). Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Penelitian ini dilatarbelakangi oleh potensi ubi sebagai hasil pertanian lokal yang memiliki nilai budaya, tetapi belum sepenuhnya dikelola sebagai daya tarik wisata. Waroeng Budaya hadir sebagai organisasi yang memberikan edukasi, pendampingan, dan ruang bagi masyarakat untuk mengenali serta mengembangkan potensi budaya lokal. Penelitian ini menggunakan pendekatan studi kasus. Penelitian ini bertujuan untuk menganalisis strategi Waroeng Budaya dalam mengedukasi masyarakat Kampung Cidokom dalam mengelola budaya olahan ubi menjadi aset pariwisata melalui perspektif community education dan community change. Data diperoleh melalui wawancara, observasi, dokumentasi, dan dokumen organisasi dengan informan pengelola Waroeng Budaya, fasilitator, masyarakat Kampung Cidokom, dan perangkat desa. Hasil penelitian menunjukkan bahwa Waroeng Budaya menerapkan strategi edukasi melalui pemanfaatan teknologi dan sistem informasi, pengintegrasian pengetahuan olahan ubi dengan budaya lokal, pelibatan dan penghargaan masyarakat, kolaborasi multipihak, evaluasi berkelanjutan, serta peningkatan kapasitas fasilitator. Strategi tersebut dilakukan dengan mengadakan pendekatan praktik langsung, pendampingan, partisipasi, dan evaluasi. Edukasi ini dapat membantu meningkatkan keterlibatan masyarakat, meningkatkan ilmu masyarakat dalam mengolah ubi secara bervariasi, dan semakin tumbuhnya kesadaran terhadap potensi lokal sebagai aset pariwisata. Namun, proses tersebut masih menghadapi tantangan berupa keberlanjutan partisipasi, perbedaan pemahaman masyarakat, keterbatasan sumber daya, promosi yang belum optimal, dan faktor lingkungan.
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This study aims to analyze Waroeng Budaya's strategy in educating the people of Cidokom Village to manage cassava processing culture into a tourism asset through the perspective of community education and community change. This research is motivated by the potential of cassava as a local agricultural product that has cultural value, but has not been fully managed as a tourist attraction. Waroeng Budaya exists as an organization that provides education, mentoring, and a space for the community to recognize and develop local cultural potential. This study uses a qualitative descriptive approach. Data were obtained through interviews, observations, documentation, and organizational documents with informants from Waroeng Budaya managers, facilitators, the Cidokom Village community, and village officials. The results show that Waroeng Budaya implements an educational strategy through the use of technology and information systems, integration of cassava processing knowledge with local culture, community involvement and appreciation, multi-stakeholder collaboration, continuous evaluation, and capacity building of facilitators. This strategy is carried out through direct practice approaches, mentoring, participation, and evaluation. This education can help increase community involvement, improve community knowledge in processing cassava in various ways, and increase awareness of local potential as a tourism asset. However, this process still faces challenges in the form of sustainable participation, differences in community understanding, limited resources, less than optimal promotion, and environmental factors.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Edukasi Masyarakat, Transformasi Komunitas, Pariwisata Budaya, Waroeng Budaya, Pemberdayaan Lokal, Pembangunan Berkelanjutan, Kampung Cidokom, Community Education, Community Transformation, Cultural Tourism, Waroeng Budaya, Local Empowerment, Sustainable Development; Cidokom Village
Subjects:	H Social Sciences > HT Communities. Classes. Races > HT390+ Coastal zone management L Education > L Education (General)
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Developmental Studies > 60201-(S1) Undergraduate Thesis
Depositing User:	Asty Galinda Wardhani
Date Deposited:	21 Jul 2026 01:41
Last Modified:	21 Jul 2026 01:41
URI:	http://repository.its.ac.id/id/eprint/135866

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