Perancangan Antarmuka Dashboard Untuk Mendukung Pemasaran UMKM Tenun Dengan Pendekatan User-Centered Design

Janarwiguna, I Komang Delon (2026) Perancangan Antarmuka Dashboard Untuk Mendukung Pemasaran UMKM Tenun Dengan Pendekatan User-Centered Design. Other thesis, Institut Teknologi Sepuluh Nopember.

Text 5026221136-Undergraduate_Thesis.pdf - Accepted Version Restricted to Repository staff only Download (6MB) | Request a copy

Abstract

Koperasi Wedani Giri Nata merupakan koperasi produsen tenun di Gresik yang telah memanfaatkan beberapa kanal digital seperti Instagram, Linktree, katalog PDF, dan WhatsApp untuk mendukung pemasaran produk. Namun, kanal tersebut masih berjalan secara terpisah sehingga informasi produk belum tersaji secara terstruktur dan belum mudah diperbarui oleh pengelola. Calon pembeli masih perlu berpindah antar kanal atau menghubungi pengelola secara langsung untuk memperoleh informasi dasar seperti harga, bahan, ukuran, motif, warna, ketersediaan produk, dan cara pemesanan. Di sisi lain, pengelola koperasi membutuhkan antarmuka yang dapat membantu memperbarui informasi produk dan konten pemasaran secara lebih terpusat. Penelitian ini bertujuan merancang purwarupa katalog digital publik dan dashboard admin internal untuk mendukung penyajian dan pengelolaan informasi pemasaran produk tenun Koperasi Wedani Giri Nata. Penelitian dilakukan menggunakan pendekatan User-Centered Design melalui tahapan memahami konteks penggunaan, menentukan kebutuhan pengguna, merancang solusi desain, dan mengevaluasi solusi desain. Pengumpulan data dilakukan melalui wawancara semi-terstruktur dengan calon pembeli dan pengelola koperasi. Hasil kebutuhan pengguna kemudian diterjemahkan menjadi information architecture, user flow, wireframe, dan high-fidelity prototype. Evaluasi dilakukan melalui evaluasi heuristik dan usability testing dalam dua iterasi dengan metrik completion rate, durasi, misclick, Single Ease Question (SEQ), System Usability Scale (SUS), serta umpan balik kualitatif. Hasil penelitian menghasilkan purwarupa customer side sebagai katalog digital publik dan admin side sebagai dashboard pengelolaan informasi pemasaran. Hasil usability testing menunjukkan bahwa skor System Usability Scale customer side pada purwarupa final mencapai 80,50, meningkat dari 72,50 pada iterasi pertama dan lebih tinggi dibandingkan kanal digital existing sebesar 53,50. Pada admin side, skor System Usability Scale meningkat dari 68,75 pada iterasi pertama menjadi 82,50 pada iterasi kedua. Hasil tersebut menunjukkan bahwa rancangan akhir memiliki tingkat usability yang baik berdasarkan skenario pengujian dan lebih sesuai dengan kebutuhan pengguna. Penelitian ini menghasilkan rancangan antarmuka yang dapat menjadi acuan pengembangan media pemasaran digital UMKM tenun yang terstruktur, mudah digunakan, dan tetap sesuai dengan alur komunikasi koperasi melalui WhatsApp.
=======================================================================================================================================
Koperasi Wedani Giri Nata is a tenun producer cooperative in Gresik that has utilized several digital channels, such as Instagram, Linktree, PDF catalogs, and WhatsApp, to support product marketing. However, these channels still operate separately, causing product information to be less structured and difficult for the cooperative administrators to update. Potential buyers still need to move across different channels or contact the cooperative directly to obtain basic information such as price, material, size, motif, color, product availability, and ordering procedures. At the same time, the cooperative administrators need an interface that can help them update product information and marketing content in a more centralized manner. This research aims to design a public digital catalog prototype and an internal admin dashboard to support the presentation and management of tenun product marketing information at Koperasi Wedani Giri Nata. This research applied the User-Centered Design approach through four stages: understanding the context of use, specifying user requirements, designing solutions, and evaluating the design solutions. Data were collected through semi-structured interviews with potential buyers and cooperative administrators. The identified user needs were then translated into information architecture, user flow, wireframe, and high-fidelity prototype. The evaluation was conducted through heuristic evaluation and two iterations of usability testing using completion rate, duration, misclick, Single Ease Question (SEQ), System Usability Scale (SUS), and qualitative feedback as evaluation metrics. The research resulted in a customer-side prototype as a public digital catalog and an admin-side prototype as a dashboard for managing marketing information. The usability testing results show that the System Usability Scale score of the final customer-side prototype reached 80.50, increasing from 72.50 in the first iteration and exceeding the existing digital channels score of 53.50. On the admin side, the System Usability Scale score increased from 68.75 in the first iteration to 82.50 in the second iteration. These results indicate that the final design achieved a good level of perceived usability in the tested scenarios and better aligned with user needs. This research produces an interface design that can serve as a reference for developing structured, usable, and user-centered digital marketing media for tenun SMEs while maintaining WhatsApp as the cooperative’s main communication channel.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	UMKM Tenun, Dashboard Admin, Katalog Digital, User-Centered Design, Usability Testing, Tenun SMEs, Admin Dashboard, Digital Catalog
Subjects:	T Technology > T Technology (General) > T59.7 Human-machine systems.
Divisions:	Faculty of Intelligent Electrical and Informatics Technology (ELECTICS) > Information System > 57201-(S1) Undergraduate Thesis
Depositing User:	I Komang Delon Janarwiguna
Date Deposited:	21 Jul 2026 01:18
Last Modified:	21 Jul 2026 01:18
URI:	http://repository.its.ac.id/id/eprint/135887

Actions (login required)

View Item