Prabowo, Korniawan (2026) Perancangan Pengalaman Pengguna Fitur E-learning pada Aplikasi SUMU Pro Menggunakan Pendekatan Design Thinking. Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Fitur e-learning pada aplikasi mobile SUMU Pro (versi 1.0) menyajikan konten secara pasif, belum selaras dengan prinsip andragogi, dan tidak memiliki strategi komersialisasi, sehingga rata-rata kunjungan harian hanya mencapai lima pengguna. Penelitian ini bertujuan merancang ulang user experience (UX) yang selaras dengan prinsip andragogi dan merancang model bisnis inovatif untuk memonetisasi fitur tersebut. Pendekatan design thinking diterapkan melalui tahapan empathize, define, ideate, prototype, dan test. Data digali melalui survei terhadap 100 anggota dan wawancara mendalam dengan lima manajemen SUMU, dianalisis menggunakan affinity mapping dan Value Proposition Canvas (VPC). Model bisnis dirancang menggunakan Business Model Canvas (BMC) dengan skema freemium dan pay per course. Solusi diwujudkan dalam high-fidelity prototype versi 2.0 yang mencakup 24 layar utama dengan fitur micro learning, pelacakan progres, kuis interaktif, e-sertifikat, dan forum diskusi. Validasi melalui usability testing kepada lima partisipan menghasilkan skor System Usability Scale (SUS) rata-rata 77,0 (Grade B / "Sangat Baik"), melampaui target minimal ≥74. Analisis Retrospective Think Aloud (RTA) mengidentifikasi delapan permasalahan usability dengan tiga di antaranya bersifat major. Penelitian ini menghasilkan prototipe UX yang tervalidasi serta kerangka model bisnis yang layak untuk mendukung kemandirian finansial SUMU.
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The e-learning feature of the SUMU Pro mobile application (version 1.0) delivers content passively, remains misaligned with adult learning principles (andragogy), and lacks a commercialization strategy, resulting in an average of only five daily visits. This research aims to redesign the user experience (UX) in alignment with andragogical principles and to develop an innovative business model for monetizing the feature. A Design Thinking approach was applied across five stages: empathize, define, ideate, prototype, and test. User needs were gathered through a survey of 100 members and in-depth interviews with five SUMU managers, analyzed using affinity mapping and the Value Proposition Canvas (VPC). Business strategy was formulated via the Business Model Canvas (BMC) adopting a freemium and pay per course model. The design solution was realized as a high-fidelity prototype (version 2.0) comprising 24 screens, integrating micro learning, progress tracking, interactive quizzes, digital certificates, and a community forum. Usability testing with five participants yielded a mean System Usability Scale (SUS) score of 77.0 (Grade B / "Excellent"), surpassing the minimum threshold of ≥74. Retrospective Think Aloud (RTA) analysis identified eight usability issues, three of which were classified as major. This study delivers a validated, user-centered UX prototype and a viable business model framework to support SUMU's financial sustainability.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | design thinking, user experience, e-learning, andragogi, business model canvas, system usability scale, serikat usaha muhammadiyah, design thinking, user experience, e-learning, andragogi, business model canvas, system usability scale, serikat usaha muhammadiyah |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology > BF318 Learning, Psychology of (Deep learning) L Education > L Education (General) L Education > LB Theory and practice of education > LB1044.87 Internet in education (e-learning). Virtual reality in education. T Technology > T Technology (General) > T56.8 Project Management |
| Divisions: | Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT) |
| Depositing User: | Korniawan Prabowo |
| Date Deposited: | 24 Jul 2026 02:11 |
| Last Modified: | 24 Jul 2026 02:11 |
| URI: | http://repository.its.ac.id/id/eprint/136686 |
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