Perancangan Konten Tur Virtual Berseri Situs Sejarah Sunan Drajat Berbasis Video 360 Derajat Untuk Generasi Z

Darmawan, Firmansyah Adhi (2026) Perancangan Konten Tur Virtual Berseri Situs Sejarah Sunan Drajat Berbasis Video 360 Derajat Untuk Generasi Z. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Minat Generasi Z terhadap sejarah warisan budaya, khususnya sejarah Wali Songo Seperti Sunan Drajat, cenderung menurun akibat metode pembelajaran konvensional yang dianggap tidak menarik dan terhalangi oleh jarak pada tempat situs. Sebagai populasi dominan di Indonesia dan digital natives, Generasi Z lebih akrab dengan media digital yang visual, imersif, dan berdurasi singkat. Perancangan ini bertujuan untuk menjawab tantangan tersebut dengan merancang konten tur virtual berseri berbasis video 360 yang edukatif bagi Generasi Z yang di distribusikan melalui platform YouTube. Metode perancangan yang digunakan meliputi studi literatur, studi target audiens melalui kuesioner, wawancara mendalam dengan pihak pengelola situs, dan observasi lapangan. Proses produksi mengadaptasi kerangka Multimedia Development Life Cycle (MDLC). Dalam meningkatkan daya tarik bagi target Generasi Z dengan mengintegrasikan karakter pemandu Kak Anisa bergaya stylized character illustration. Metode pengujian terhadap 15 responden menggunakan Skala Likert dan Guttman, media ini dinilai sangat layak dengan skor 80,3% (Good). Hasil tersebut menunjukkan responden ketertarikan dengan konsep konten tur virtual berseri berbasis video 360 setelah menonton video, serta mampu meningkatkan pemahaman informasi sejarah secara signifikan.
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Generation Z's interest in cultural heritage history particularly the history of the Wali Songo, such as Sunan Drajat has been declining due to conventional teaching methods that are perceived as unengaging and the physical distance to historical sites. As the dominant demographic in Indonesia and digital natives, Generation Z is more familiar with visual immersive, and short-form digital media. This project aims to address these challenges by designing a series of educational 360 video-based virtual tours for Generation Z, distributed via the YouTube platform. The design methods employed include literature review, target audience research via questionnaires, in-depth interviews with site managers, and field observations. The production process adopts the Multimedia Development Life Cycle (MDLC) framework. To enhance appeal for the Generation Z target audiencee, the project integrates the guide character Kak Anisa, designed in a stylized character illustration style. Testing methods involving 15 respondents used the Likert and Guttman scales; this media was rated highly suitable with a score of 80.3% (Good). These results indicate that respondents were interested in concept of a series of virtual tours based on 360 video after watching the video, and that it significantly improved their understanding of historical information.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Sunan Drajat, Generasi Z, Tur Virtual, Video 360, Sejarah, Generation Z, Virtual Tour, 360 Degree Video, History
Subjects:	N Fine Arts > N Visual arts (General) For photography, see TR N Fine Arts > N Visual arts (General) For photography, see TR > N7433.8 Virtual reality N Fine Arts > NC Drawing Design Illustration T Technology > TR Photography > TR845 Cinematography. Video recordings. T Technology > TR Photography > TR897.5 Animation (Cinematography)
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis
Depositing User:	Firmansyah Adhi Darmawan
Date Deposited:	24 Jul 2026 02:40
Last Modified:	24 Jul 2026 02:40
URI:	http://repository.its.ac.id/id/eprint/136725

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