Azizah, Kayyza Umaira Niswatul (2026) Pengembangan Model Bisnis Smart PSS Pada Penyewaan Perlengkapan Bayi Dan Anak Babygems Rental Dengan Menggunakan Kerangka Business Model Canvas. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Model bisnis berbasis sharing economy, seperti penyewaan perlengkapan bayi dan mainan anak, menunjukkan pertumbuhan yang signifikan seiring dengan meningkatkan kebutuhan masyarakat akan solusi yang lebih praktis dan ekonomis. Babygems Rental sebagai UMKM penyewaan perlengkapan bayi dan mainan anak masih menghadapi tantangan mendasar berupa strategi marketing yang kurang optimal, keterbatasan kemampuan dan sumber daya yang menghambat ekspansi bisnis, serta kebutuhan inovasi layanan baru. Situasi ini mendorong perlunya perancangan model bisnis baru yang lebih terstruktur, adaptif, dan relevan dengan kebutuhan pelanggan menggunakan kerangka Business Model Canvas berbasis Smart PSS yang didukung dengan supporting tools. Penyusunan building block BMC improvement dilakukan dengan framework STP, Value Proposition Canvas, Product-Service Blueprint, Flow Model, dan Customer Journey Map berdasarkan customer insight yang diperoleh melalui survei dan company strategic insight melalui wawancara semi terstruktur dengan Babygems Rental. Hasil penelitian menunjukkan bahwa pengembangan model bisnis dapat dilakukan dengan perluasan segmen pasar pada calon orang tua, B2B ramah keluarga, dan pelanggan titip sewa. Diversifikasi pendapatan dapat dilakukan dengan inovasi layanan pencucian dan titip sewa perlengkapan bayi dan mainan anak. Serta diusulkan value proposition berupa Certified Clean and Safe Program, Smart Recommendation Service, layanan konsultasi kebutuhan pelanggan, dan Parenting Community untuk meningkatkan kepuasan dan loyalitas pelanggan. Guna meningkatkan efektifitas pemasaran, diusulkan pengembangaan kemitraan dengan RS Ibu dan Anak, Daycare, Preschool dan penerapan referral code yang terintegrasi dengan loyalty point.
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The sharing economy business model, such as baby and kids stuff rental services, has experienced significant growth in response to the increasing demand for more practical and cost-effective solutions. Babygems Rental, an MSME specializing in baby and kids stuff rental, still faces fundamental challenges, including suboptimal marketing strategies, limited capabilities and resources that hinder business expansion, and need for innovative service offerings. This condition indicates the need for develop a new business model that is more structured, adaptive, and responsive to customer needs using Business Model Canvas (BMC) framework integrated with Smart Product-Service System (Smart PSS) concept and supported by supporting tools. The development of the improved BMC building blocks was carried out using STP, Value Proposition Canvas, Product-Service Blueprint, Flow Model, and Customer Journey Map based on customer insights obtained through surveys and company strategic insight gathered from semi-structured interviews. The results indicate that the proposed business model can be enhance by expanding target market to include prospective parents, family-friendly B2B, and customer utilizing consignment rental service. Revenue diversification can be achieved through baby and kids stuff cleaning service and consignment rental service. Furthermore, value proposition are proposed such as certified clean and safe program, smart recommendation service, customer consultation service, and parenting comunity. To enhance marketing effectiveness, the study also proposes establishing partnerships with maternity and children’s hospital, daycare, and preschool, along with implementing a referral code system that integrated with loyalty point program.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Sharing Economy, Bisnis Penyewaan, Smart PSS, Business Model Canvas, UMKM, Pengembangan Model Bisnis, Sharing Economy, Rental Business, Smart PSS, Business Model Canvas, MSME, Business Model Development. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD30.28 Planning. Business planning. Strategic planning. H Social Sciences > HD Industries. Land use. Labor > HD62.5 New business enterprises. Business incubators. |
| Divisions: | Faculty of Industrial Technology > Industrial Engineering > 26201-(S1) Undergraduate Thesis |
| Depositing User: | Kayyza Umaira Niswatul Azizah |
| Date Deposited: | 28 Jul 2026 07:32 |
| Last Modified: | 28 Jul 2026 07:32 |
| URI: | http://repository.its.ac.id/id/eprint/137396 |
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