Perancangan Coffee Table Book “Make It Lavish Anyway” Sebagai Media Pendukung Ekuitas Merek Nevertoolavish

Zulhaq, Azidan (2026) Perancangan Coffee Table Book “Make It Lavish Anyway” Sebagai Media Pendukung Ekuitas Merek Nevertoolavish. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Perkembangan industri kreatif di Indonesia mendorong munculnya berbagai brand lokal yang memanfaatkan seni urban sebagai identitas dan strategi dalam membangun ekuitas merek. Nevertoolavish (NTL) sebagai brand lokal berbasis custom culture dan luxury customization telah berkembang melalui berbagai karya, kolaborasi, dan eksplorasi visual. Namun, perjalanan dan nilai-nilai brand Nevertoolavish hingga saat ini masih tersebar di berbagai media digital dan belum terdokumentasi secara utuh dalam satu media yang terstruktur. Kondisi tersebut menyebabkan terbatasnya pengalaman audiens dalam memahami identitas dan perjalanan brand secara mendalam. Oleh karena itu, perancangan coffee table book “Make It Lavish Anyway” hadir sebagai media dokumentasi visual sekaligus media pendukung dalam membangun ekuitas merek Nevertoolavish melalui pendekatan visual dan naratif.
Metode perancangan yang digunakan meliputi studi literatur, observasi visual, wawancara mendalam dengan stakeholder dan narasumber ahli, studi eksperimental dalam pengembangan desain, serta validasi stakeholder dan user testing. Data yang diperoleh kemudian dianalisis dan dikembangkan menjadi konsep visual yang sesuai dengan karakter Nevertoolavish sebagai brand berbasis seni urban dan budaya kreatif.
Hasil dari perancangan ini berupa coffee table book cetak dengan konsep dos-à-dos binding. Buku ini menggunakan kekuatan fotografi sebagai elemen visual utama yang dipadukan dengan layout editorial, tipografi eksperimental, dan elemen visual abstrak untuk merepresentasikan karakter Nevertoolavish. Isi buku merangkum perjalanan kreatif Nevertoolavish sejak kurang lebih sembilan tahun terakhir, meliputi perkembangan brand, karya, kolaborasi, dan ekosistem kreatif yang dibangun. Selain sebagai media dokumentasi visual, buku ini diharapkan mampu menjadi media yang dapat memperkuat brand Nevertoolavish dalam industri kreatif Indonesia.
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The development of Indonesia’s creative industry has encouraged the emergence of various local brands that utilize urban art as an identity and strategy in building brand equity. Nevertoolavish (NTL), a local brand rooted in custom culture and luxury customization, has grown through diverse works, collaborations, and visual explorations. However, the brand’s journey and values remain scattered across multiple digital media and have not yet been documented comprehensively in a single structured medium. This condition limits the audience’s experience in deeply understanding the brand’s identity and trajectory. Therefore, the design of the coffee table book “Make It Lavish Anyway” serves as a visual documentation medium as well as a supporting tool in strengthening Nevertoolavish’s brand equity through visual and narrative approaches.
The design methodology includes literature studies, visual observation, in-depth interviews with stakeholders and expert informants, experimental studies in design development, as well as stakeholder validation and user testing. The collected data were analyzed and developed into a visual concept aligned with Nevertoolavish’s character as a brand based on urban art and creative culture.
The outcome of this design is a printed coffee table book with a dos-à-dos binding concept. The book employs photography as the primary visual element, combined with editorial layout, experimental typography, and abstract visual elements to represent Nevertoolavish’s character. The content encapsulates the brand’s creative journey over approximately the past nine years, including brand development, works, collaborations, and the creative ecosystem it has built. Beyond functioning as a visual documentation medium, the book is expected to serve as a medium that strengthens Nevertoolavish’s position within Indonesia’s creative industry.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	coffee table book, ekuitas merek, dokumentasi visual, Nevertoolavish, Custom Culture, industri kreatif Indonesia, coffee table book, brand equity, visual documentation, Nevertoolavish, custom culture, Indonesia’s creative industry
Subjects:	N Fine Arts > NK Decorative arts Applied arts Decoration and ornament N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK1535.B3 Design Z Bibliography. Library Science. Information Resources > Z116.A3 Book design.
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis
Depositing User:	Azidan Zulhaq
Date Deposited:	27 Jul 2026 02:52
Last Modified:	27 Jul 2026 02:52
URI:	http://repository.its.ac.id/id/eprint/137489

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