Rethink Responsible: Desain Buku Studi Kasus Karya Berdampak Sebagai Media Informasi Tanggung Jawab Desainer Bagi Mahasiswa Desain Komunikasi Visual

Priadi, Akmal Wahyu (2026) Rethink Responsible: Desain Buku Studi Kasus Karya Berdampak Sebagai Media Informasi Tanggung Jawab Desainer Bagi Mahasiswa Desain Komunikasi Visual. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Perkembangan industri desain komunikasi visual di Indonesia mendorong meningkatnya kebutuhan terhadap desainer yang tidak hanya memiliki kemampuan teknis, tetapi juga memahami tanggung jawab profesional terhadap aspek sosial, budaya, dan lingkungan. Namun, pembelajaran mengenai etika dan tanggung jawab desain dalam pendidikan formal masih cenderung terbatas pada teori dan belum sepenuhnya menghadirkan pengalaman praktik profesional secara kontekstual. Selain itu, akses terhadap pengalaman industri seperti magang juga belum merata bagi seluruh mahasiswa desain komunikasi visual di Indonesia. Berangkat dari permasalahan tersebut, penelitian ini bertujuan merancang Rethink Responsible, sebuah buku studi kasus karya desain berdampak yang disusun sebagai media informasi dan pembelajaran alternatif mengenai tanggung jawab desainer bagi mahasiswa Desain Komunikasi Visual. Metode penelitian yang digunakan meliputi studi literatur, observasi, wawancara mendalam bersama ahli dalam bidang desain komunikasi visual, analisis komparator dan kompetitor, eksplorasi editorial, serta Focus Group Discussion (FGD) sebagai bagian dari evaluasi audiens. Buku ini mengangkat empat studi kasus karya dari praktisi desain Indonesia, yaitu NStudio, Tactogram, Fanrong Creative, dan Tab Space, yang membahas bagaimana tanggung jawab diterapkan dalam proses dan hasil praktik desain. Penyajian informasi menggunakan pendekatan editorial visual berbasis question and answer (Q&A) dengan dominasi fotografi dokumentasi karya, visual framework, dan elemen visual pendukung lainnya agar materi lebih mudah dipahami oleh target audiens.
Dalam proses perancangannya, Rethink Responsible menerapkan strategi print-on-demand sebagai pendekatan distribusi dan produksi yang mempertimbangkan aspek aksesibilitas, keberlanjutan, serta fleksibilitas medium publikasi. Luaran perancangan terdiri atas buku cetak fisik, interactive kit, dan e-book digital. Hasil perancangan menunjukkan bahwa pendekatan editorial visual dan sistem print-on-demand dapat menjadi alternatif media pembelajaran yang lebih relevan, partisipatif, dan mudah diakses oleh mahasiswa desain komunikasi visual dalam memahami praktik desain yang bertanggung jawab.
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The growth of the visual communication design industry in Indonesia has increased the demand for designers who possess not only technical skills but also an understanding of professional responsibility toward social, cultural, and environmental aspects. However, discussions regarding ethics and responsible design practices within formal design education remain largely theoretical and often fail to provide contextual professional experience. In addition, access to industry-based learning opportunities, such as internships, is still uneven among Visual Communication Design students in Indonesia. Based on these issues, this study aims to design Rethink Responsible, an archival documentation book of impactful design works developed as an alternative educational and informational medium regarding designers’ responsibility for Visual Communication Design students. The research methods employed include literature studies, observation, in-depth interviews with professional design practitioners, data analysis, editorial exploration, and Focus Group Discussions (FGD) as part of audience evaluation. The book presents four case studies from Indonesian design practitioners: NStudio, Tactogram, Fanrong Creative, and Tab Space, focusing on how responsibility is implemented within both the process and outcomes of design practice. Information is delivered through a visual editorial approach using a question-and-answer (Q&A) format, supported by work documentation photography, visual frameworks, and other visual elements to improve readability and audience comprehension. In its development process, Rethink Responsible applies a print-on-demand strategy as a publication and distribution approach that considers accessibility, sustainability, and media flexibility. The final outputs consist of a printed physical book, an interactive kit, and a digital e-book. The results indicate that visual editorial approaches combined with print-on-demand systems can become an alternative learning medium that is more relevant, participatory, and accessible for Visual Communication Design students in understanding responsible design practices.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Desain komunikasi visual, tanggung jawab desainer, desain berdampak, buku visual, print-on-demand, editorial visual, visual communication design, designer responsibility, impactful design, visual book, visual editorial.
Subjects:	Z Bibliography. Library Science. Information Resources > Z116.A3 Book design.
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis
Depositing User:	Akmal Wahyu Priadi
Date Deposited:	27 Jul 2026 01:23
Last Modified:	27 Jul 2026 01:23
URI:	http://repository.its.ac.id/id/eprint/137522

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