Perancangan Strategi Bisnis dan Sistem Manajemen Kinerja pada PT XYZ dengan Metode Balanced Scorecard

Dewi, Annelis Fidelia Tungga (2026) Perancangan Strategi Bisnis dan Sistem Manajemen Kinerja pada PT XYZ dengan Metode Balanced Scorecard. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

PT XYZ merupakan perusahaan manufaktur di bidang flexible packaging dan rotogravure printing yang telah memiliki visi, misi, KPI Tree hingga tingkat departemen, dan evaluasi kinerja berbasis annual plan. Namun, indikator kinerja tersebut belum terintegrasi secara eksplisit dengan strategi sehingga sulit untuk mengukur kinerja masing-masing departemen. Penelitian ini bertujuan memformulasikan strategi prioritas serta merancang sistem manajemen kinerja berbasis Balanced Scorecard yang menghubungkan visi, strategi, dan indikator kinerja perusahaan. Penelitian menggunakan pendekatan deskriptif kualitatif yang didukung oleh analisis kuantitatif. Lingkungan eksternal dianalisis berdasarkan aspek political, economic, social, technological, environmental, dan legal (PESTEL), sedangkan lingkungan internal dianalisis menggunakan McKinsey 7S yang mencakup strategy, structure, systems, shared values, style, staff, dan skills. Pembobotan faktor dilakukan menggunakan Analytical Hierarchy Process (AHP), kemudian posisi strategis perusahaan ditentukan melalui Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), dan Internal–External (IE) Matrix. Alternatif strategi dirumuskan melalui Strengths, Weaknesses, Opportunities, dan Threats (SWOT) serta Threats, Opportunities, Weaknesses, dan Strengths (TOWS), kemudian diprioritaskan menggunakan Quantitative Strategic Planning Matrix (QSPM). Hasil penelitian menunjukkan skor IFE sebesar 2,391 dan EFE sebesar 2,723, sehingga perusahaan berada pada Cell V IE Matrix dengan posisi hold and maintain yang mengarahkan pada market penetration dan product development. Dari 19 alternatif strategi diperoleh 14 strategi prioritas yang kemudian diterjemahkan menjadi sembilan strategic objectives dalam empat perspektif Balanced Scorecard. Perancangan menghasilkan strategy map, 18 Key Performance Indicators (KPI) tingkat organisasi, dan 40 KPI tingkat departemen. Rancangan tersebut menyediakan kerangka manajemen kinerja yang mengintegrasikan strategi dengan pengukuran kinerja organisasi dan departemen.
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PT XYZ is a manufacturing company in the field of flexible packaging and rotogravure printing that has a vision, mission, KPI Tree down to the department level, and performance evaluation based on an annual plan. However, these performance indicators have not been explicitly integrated with the strategy, making it difficult to measure the performance of each department. This study aims to formulate priority strategies and design a Balanced Scorecard-based performance management system that connects the company's vision, strategy, and performance indicators. The study uses a qualitative descriptive approach supported by quantitative analysis. The external environment is analyzed based on political, economic, social, technological, environmental, and legal (PESTEL) aspects, while the internal environment is analyzed using McKinsey 7S which includes strategy, structure, systems, shared values, style, staff, and skills. Factor weighting is done using the Analytical Hierarchy Process (AHP), then the company's strategic position is determined through the Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), and Internal–External (IE) Matrix. Alternative strategies were formulated through Strengths, Weaknesses, Opportunities, and Threats (SWOT) and Threats, Opportunities, Weaknesses, and Strengths (TOWS), then prioritized using the Quantitative Strategic Planning Matrix (QSPM). The results showed an IFE score of 2.391 and an EFE score of 2.723, so the company is in Cell V of the IE Matrix with a hold and maintain position that leads to market penetration and product development. From 19 alternative strategies, 14 priority strategies were obtained which were then translated into nine strategic objectives in four Balanced Scorecard perspectives. The design produced a strategy map, 18 organizational-level Key Performance Indicators (KPIs), and 40 department-level KPIs. The design provides a performance management framework that integrates strategy with organizational and departmental performance measurement.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Balanced Scorecard, Sistem Manajemen Kinerja, Formulasi Strategi, Key Performance Indicator, Performance Management System, Strategy Formulation
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD58.93 Balanced scorecard
Divisions:	Faculty of Industrial Technology > Industrial Engineering > 26201-(S1) Undergraduate Thesis
Depositing User:	Annelis Fidelia Tungga Dewi
Date Deposited:	27 Jul 2026 02:55
Last Modified:	27 Jul 2026 02:55
URI:	http://repository.its.ac.id/id/eprint/137657

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