Perancangan Video Musik Sebagai Media Edukasi Hewan Endemik Indonesia dengan Narasi Petualangan

Ervandy, Feysha Vileytha (2026) Perancangan Video Musik Sebagai Media Edukasi Hewan Endemik Indonesia dengan Narasi Petualangan. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Indonesia diakui sebagai negara megabiodiversity yang memiliki ribuan spesies endemik di ekosistem darat maupun laut, namun tingkat kesadaran generasi muda terhadap fauna lokal masih rendah akibat minimnya media pembelajaran yang menarik, mudah diakses, dan relevan bagi siswa Sekolah Menengah Pertama (SMP). Perancangan ini bertujuan mengembangkan video musik animasi edukasi bertema hewan endemik Indonesia yang disajikan melalui narasi petualangan dengan karakter Virtual YouTuber (VTuber) bernama Tara Liana, dan didistribusikan melalui platform YouTube sebagai media yang dapat diakses secara luas.
Penelitian ini menggunakan metode design research dengan pendekatan mixed methods, meliputi eksplorasi kualitatif melalui studi literatur, studi eksisting, studi komparator, dan depth interview, serta evaluasi kuantitatif melalui Audience Viewing Test berupa pre-test dan post-test. Perancangan menghasilkan sebuah video musik berdurasi kurang dari empat menit yang mengintegrasikan lirik edukatif dan motion graphic bergaya hibrida kartun semi-anime dengan narasi petualangan, menampilkan tiga spesies hewan endemik Indonesia yang dipilih berdasarkan empat kriteria, yaitu endemisitas, kelangkaan eksposur di media pendidikan umum, kemudahan visualisasi, dan relevansi isu konservasi.
Pengujian efektivitas dilakukan terhadap 60 siswa SMP berusia 12-15 tahun melalui pre-test dan post-test. Hasil analisis menggunakan model N-Gain menunjukkan peningkatan rata-rata skor dari 70,67 menjadi 86 poin, dengan nilai N-Gain Score rata-rata sebesar 0,47 (47,01%) yang berada pada kategori efektivitas sedang. Secara keseluruhan, perancangan ini mampu menghadirkan sebuah media pembelajaran dan pengetahuan tentang hewan endemik di Indonesia secara menarik dan efektif, disertai penerimaan konseptual yang kuat terhadap pendekatan karakter virtual dan narasi petualangan sebagai strategi keterlibatan audiens.
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Indonesia is recognized as a megabiodiversity country with thousands of endemic species across its terrestrial and marine ecosystems, yet awareness of local fauna among young people remains low due to the scarcity of learning media that are engaging, accessible, and relevant for junior high school (SMP) students. This design project aims to develop an animated educational music video themed around Indonesia's endemic animals, presented through an adventure narrative featuring a Virtual YouTuber (VTuber) character named Tara Liana, and distributed through YouTube as a widely accessible platform.
This research employs a design research method with a mixed methods approach, comprising qualitative exploration through literature review, existing studies, comparator studies, and depth interviews, as well as quantitative evaluation through an Audience Viewing Test conducted as a pre-test and post-test. The design resulted in a music video with a duration of under four minutes, integrating educational lyrics and motion graphics in a hybrid cartoon semi-anime style with an adventure narrative, featuring three species of endemic Indonesian animals selected based on four criteria: endemism, limited exposure in mainstream educational media, ease of visualization, and relevance to conservation issues.
Effectiveness testing was conducted on 60 junior high school students aged 12 to 15 through a pre-test and post-test. The analysis, using the N-Gain model, showed an average score increase from 70.67 to 86 points, with an average N-Gain Score of 0.47 (47.01%), placing the result in the moderate effectiveness category. Overall, the design succeeds in delivering an engaging and effective learning medium for introducing Indonesia's endemic animals, with the virtual character approach and adventure narrative proving well received as strategies for audience engagement.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	hewan endemik, narasi petualangan, siswa SMP, video musik, adventure storytelling, endemic animals, junior high school student, music video
Subjects:	L Education > L Education (General) L Education > LB Theory and practice of education > LB1044.87 Internet in education (e-learning). Virtual reality in education. M Music and Books on Music > M Music M Music and Books on Music > MT Musical instruction and study
Divisions:	Faculty of Architecture, Design, and Planning > Visual Communication Design > 90241-(S1) Undergraduate Thesis
Depositing User:	Feysha Vileytha Ervandy
Date Deposited:	28 Jul 2026 03:06
Last Modified:	28 Jul 2026 03:06
URI:	http://repository.its.ac.id/id/eprint/138296

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