Perancangan Serial Merchandise Untuk Meningkatkan Promosi Produk Start Up Bless Art

Dharmawan, Callista Putri (2026) Perancangan Serial Merchandise Untuk Meningkatkan Promosi Produk Start Up Bless Art. Other thesis, Institut Teknologi Sepuluh Nopember.

Text 5030221072-Undergraduate _Thesis.pdf - Accepted Version Restricted to Repository staff only Download (10MB) | Request a copy

Abstract

Anak-anak memiliki kebutuhan alami untuk mengekspresikan kreativitas mereka melalui berbagai bentuk aktivitas seni seperti menggambar dan mewarnai. Orang tua juga memiliki peran penting dalam memberi dan mengedukasi anak-anak mengenai alat menggambar dan mewarnai yang cocok untuk digunakan anak-anak. Maka dari itu PT Metta Blessed Indonesia atau dapat dipanggil Bless Art Indonesia hadir sebagai perusahaan seni lokal yang menghadirkan produk unggulannya yaitu Washable Silky Crayon. Sebelumnya Bless Art sudah mengimplementasi beberapa strategi promosi seperti penggunaan platform media sosial, pemasaran konten animasi serial, melakukan kolaborasi dengan influencer dan merek besar, serta mengadakan lomba. Media promosi sebelumnya lebih menggunakan strategi pemasaran hard-selling yang menarik konsumen secara benefit lebih yang didapatkan akan tetapi Bless Art tidak banyak bereksperimen dengan strategi promosi soft-selling dalam mempromosikan produk mereka. Metode soft-selling itu untuk mengembangkan sisi emosional konsumen terhadap merek. Maka dari ini dilakukan peneliatan yang mengetahui preferensi dari penggunaan produk krayon dari sisi orang tua dan anak menggunakan statistika dan analisis wawancara end user agar mengetahui faktor yang membuat ketertarikan target konsumen tersebut untuk menggunakan produk Washable Silky Crayon Bless Art. Dapat diketahui bahwa hasil penelitian tersebut menyatakan merchandise sebagai metode promosi yang dapat membantu dalam meningkatkan ketertarikan konsumen kepada produk krayon Bless Art. Maka dari itu penulis menyesuaikan merchandise Bless Art Indonesia dengan Roadmap 2026 yang dimiliki oleh perusahaan tersebut. Dengan menyesuaikan preferensi konsumen terhadap desain dan pilihan jenis produk agar mendapatkan hasil yang dapat meningkatkan ketertarikan mereka terhadap produk krayon Bless Art Indonesia. Hasil akhir dari ini adalah 11 tipe merchandise yang disesuaikan dengan acara-acara yang akan di adakan pada tahun 2026 ini.
============================================================================================================================
Children have a natural need to express their creativity through various forms of artistic activities such as drawing and coloring. Parents also play an important role in providing and educating children about suitable drawing and coloring tools for them to use. Therefore, PT Metta Blessed Indonesia, also known as Bless Art, was established as a local art company that offers its flagship product, Washable Silky Crayon. This product has a soft texture, is safe for children to use, produces vivid colors, and can be easily washed or cleaned. However, as a newly established company still in the early stage of its business cycle, Bless Art faces several challenges. Previously, Bless Art had implemented several promotional strategies such as the use of social media platforms, animated serial content marketing, collaborations with influencers and major brands, and organizing competitions. Their previous promotional media mainly focused on hard-selling marketing strategies that emphasized the additional benefits consumers could gain. However, Bless Art has not experimented much with soft-selling promotional strategies in marketing their products. Soft-selling methods are intended to develop the emotional connection between consumers and the brands. Therefore, this research was conducted to identify the preferences of parents and children regarding the use of crayon products through statistical methods and end-user interview analysis in order to determine the factors that attract the target consumers to use Bless Art’s Washable Silky Crayon products. The results of the study indicate that merchandise can serve as a promotional method that helps increase consumer interest in Bless Art crayon products. Therefore, the author tailored Bless Art Indonesia’s merchandise to the company’s 2026 Roadmap. This approach alings with consumer preferences for design and product types to achieve results that will increase their interest in Bless Art Indonesia crayons. The final result is 11 types of merchandise that suits the events planned for 2026.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Start Up, Merchandise, Strategi Pemasaran, Media Promosi, Krayon,Start-Up, Merchandise, Marketing Strategy, Media Promotion, Crayon
Subjects:	N Fine Arts > NE Print media N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK1535.B3 Design N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK3600 Other arts and art industries
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis
Depositing User:	Callista Putri Dharmawan
Date Deposited:	30 Jul 2026 03:14
Last Modified:	30 Jul 2026 03:14
URI:	http://repository.its.ac.id/id/eprint/139954

Actions (login required)

View Item