Perancangan Clutch Kulit Dengan Aplikasi Motif Batik Kawung Melalui Teknik Emboss

Pramono, Annisa Sisdayanti (2026) Perancangan Clutch Kulit Dengan Aplikasi Motif Batik Kawung Melalui Teknik Emboss. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Perkembangan produk fesyen modern, khususnya tas clutch kulit, menuntut adanya aspek estetika, fungsionalitas, dan representasi identitas budaya dalam satu produk. Namun, penerapan motif budaya batik kawung pada produk masih belum dengan makna filosofisnya. Permasalahan tersebut melatarbelakangi perancangan tas clutch berbahan kulit asli dengan aplikasi motif batik kawung melalui teknik emboss. Perancangan ini bertujuan mentransformasikan filosofi Jawa Papat Lima Pancer ke dalam elemen visual motif baru dan relevan dengan fesyen kontemporer. Motif Kawung dipilih karena struktur geometrisnya yang simetris, repetitif, dan presisi, sehingga kompatibel secara teknis dengan proses emboss pada permukaan kulit sekaligus merepresentasikan ajaran keseimbangan kosmologis Jawa (Keblat Papat dan Sedulur Papat). Metode perancangan menggunakan metode studi literatur, preferensi pengguna, analisis material, analisis produk kompetitor, analisis kebutuhan pengguna, analisis pasar, analisis pengguna potensial, eksperimen, prototyping, dan pengujian produk. Pengembangan motif dilakukan melalui stilasi objek-objek representatif filosofi Papat Lima Pancer yang dikombinasikan ke dalam kerangka kawung sehingga menghasilkan 64 alternatif motif. Seleksi motif final dilakukan melalui dua tahap dan menghasilkan satu motif final. Eksperimen hot emboss pada kulit natural milled menetapkan parameter optimal pada suhu 130°C, durasi 15 detik, dan finishing plastik bening untuk menghasilkan relief yang tajam tanpa merusak tekstur alami kulit. Implementasi desain menghasilkan tiga seri produk clutch (Seri Nara, Seri Rona, dan Seri Sora) dengan penempatan motif yang unik, dilengkapi elemen branding serta kartu filosofi. Usability test dan analisis bisnis (BMC, perhitungan HPP, dan BEP) mengonfirmasi bahwa produk berhasil menyampaikan estetika premium, fungsionalitas formal, serta kelayakan komersialisasi. Perancangan ini membuktikan bahwa integrasi filosofi Jawa ke dalam aksesori kulit kontemporer mampu menghasilkan produk yang fungsional, estetis, dan bermakna sebagai bentuk kontribusi pengembangan produk berbasis warisan budaya di industri fesyen lokal Indonesia.
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The evolution of modern fashion products, particularly leather clutch bags, demands the integration of aesthetics, functionality, and cultural identity representation within a single product. However, the application of the Kawung batik motif on current products is often not fully aligned with its underlying philosophical meaning. This issue backgrounds the design of a genuine leather clutch bag incorporating the Kawung batik motif using an embossing technique. This design project aims to transform the Javanese philosophy of Papat Lima Pancer into new visual motif elements that are relevant to contemporary fashion. The Kawung motif was selected due to its symmetrical, repetitive, and precise geometric structure, making it technically compatible with the leather embossing process while representing Javanese cosmological balance (Keblat Papat and Sedulur Papat). The design methodology incorporates literature study, user preference analysis, material analysis, competitor product analysis, user needs analysis, market analysis, potential user analysis, technical experiments, prototyping, and product testing. Motif development was carried out through the stylization of representative objects of the Papat Lima Pancer philosophy combined within the Kawung framework, generating 64 motif alternatives. The final motif selection was conducted through a two-stage screening process, resulting in one final motif. Hot emboss experiments on natural milled leather established optimal parameters at a temperature of 130°C, a duration of 15 seconds, and a clear plastic film finishing to achieve sharp relief definition without damaging the leather's natural texture. Design implementation resulted in three clutch product series (Nara Series, Rona Series, and Sora Series) with unique motif placements, accompanied by complete branding elements and a philosophy card. Usability testing and business analysis (Business Model Canvas/BMC, Cost of Goods Sold/COGS calculation, and Break Even Point/BEP) confirmed that the products successfully convey premium aesthetics, formal functionality, and commercial viability. This design project demonstrates that integrating Javanese philosophy into contemporary leather accessories produces functional, aesthetic, and meaningful products as a contribution to the development of cultural heritage-based products in Indonesia's local fashion industry.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Clutch kulit, batik kawung, papat lima pancer, teknik emboss, leather, kawung batik, embossing technique
Subjects:	N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK1535.B3 Design N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK3600 Other arts and art industries N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK9503 Batik--Themes, motives.
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Product Design > 90231-(S1) Undergraduate Thesis
Depositing User:	Annisa Sisdayanti Pramono
Date Deposited:	31 Jul 2026 07:48
Last Modified:	31 Jul 2026 07:48
URI:	http://repository.its.ac.id/id/eprint/139971

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