Studi Kualitatif Tentang Pengalaman Hidup Student Womenpreneur : Motivasi, Tantangan dan Dinamika Peran

Arifi, Permono Fiana (2026) Studi Kualitatif Tentang Pengalaman Hidup Student Womenpreneur : Motivasi, Tantangan dan Dinamika Peran. Other thesis, Institut Teknologi Sepuluh Nopember.

Text 5031221072_Undergraduate_Thesis.pdf Restricted to Repository staff only Download (3MB) | Request a copy

Abstract

Terbatasnya lapangan kerja, tingginya angka pemutusan hubungan kerja, serta gaji yang relatif rendah menimbulkan kekhawatiran mahasiswa terhadap kesejahteraan setelah lulus. Kondisi tersebut mendorong sebagian mahasiswa untuk mengalihkan orientasi karier dari pencari kerja menjadi wirausahawan sejak masa perkuliahan. Fenomena ini menarik untuk dikaji, khususnya pada mahasiswa perempuan yang menjalankan usaha ketika menempuh pendidikan perkuliahan atau dikenal sebagai student womenpreneur. Selain menjalani peran ganda sebagai mahasiswa dan pengusaha, student womenpreneur juga menghadapi tantangan yang dipengaruhi oleh norma sosial dan budaya. Penelitian ini dilakukan di Jawa Timur yang memiliki ekosistem kewirausahaan yang mendukung perkembangan student womenpreneur. Penelitian bertujuan untuk menggali pengalaman hidup student womenpreneur dalam menjalankan usaha di tengah aktivitas perkuliahan. Metode yang digunakan adalah pendekatan kualitatif dengan Interpretative Phenomenological Analysis (IPA) terhadap 10 partisipan. Fokus penelitian meliputi motivasi, tantangan, dan dinamika peran yang dialami student womenpreneur. Hasil penelitian menunjukkan bahwa motivasi student womenpreneur dalam menjalani bisnis dan berkuliah mencakup kemandirian dan ketahanan finansial, berdampak kepada sosial dan tanggung jawab, pengaruh lingkungan sosial dan institusional, aktualisasi diri melalui minat dan bakat, serta kepekaan terhadap peluang. Di sisi lain, student womenpreneur menghadapi berbagai tantangan, antara lain beban psikologis peran ganda, pengelolaan sumber daya manusia, keterbatasan pengetahuan dan modal, kendala operasional dan pasar. Hasil penelitian juga menunjukkan dinamika peran yang dialami oleh student womenpreneur meliputi negosiasi peran, konsekuensi peran, dan pengelolaan peran. Penelitian ini memberikan kontribusi teoretis pada kajian student womenpreneur melalui pengembangan pemahaman menggunakan lensa teori institusional. Penelitian ini juga memberikan kontribusi metodologis melalui pemanfaatan kecerdasan buatan (AI) sebagai alat bantu dalam analisis data kualitatif.
===================================================================================================================================
Limited job opportunities, high rates of layoffs, and relatively low salaries have raised concerns among university students regarding their post graduation welfare. These conditions have prompted some students to shift their career orientation from job seekers to entrepreneurs while still in college. This phenomenon is particularly interesting to examine among female students who run businesses during their higher education, commonly known as student womenpreneurs. In addition to managing dual roles as students and entrepreneurs, student womenpreneurs face challenges influenced by social and cultural norms. This research was conducted in East Java, a region with an entrepreneurial ecosystem that supports the growth of student womenpreneurs. The study aims to explore the lived experiences of student womenpreneurs in running a business alongside their academic activities. Using a qualitative approach with Interpretative Phenomenological Analysis (IPA), the study involved 10 participants. The research focuses on motivations, challenges, and role dynamics experienced by student womenpreneurs. The results show that the motivations of student womenpreneurs in balancing business and studies include financial independence and resilience, social impact and responsibility, social and institutional environment influences, self actualization through interest and talent, and sensitivity to opportunities. On the other hand, student womenpreneurs encounter various challenges, such as the psychological burden of dual roles, human resource management, limited knowledge and capital, as well as operational and market constraints. Furthermore, the findings reveal that their role dynamics involve role negotiation, role consequences, and role management. This study contributes theoretically to the literature on student womenpreneurs by broadening understanding through the lens of institutional theory. Methodologically, it also contributes by utilizing Artificial Intelligence (AI) as a tool for qualitative data analysis.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Dinamika Peran, Motivasi, Tantangan, Pekerjaan Layak dan Pertumbuhan Ekonomi (SDG 8), student womenpreneur. ================================================================= challenges, decent Work and Economic Growth (SDG’s 8), dynamic roles, motivation, student womenpreneur
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD1393.25 Business enterprises H Social Sciences > HQ The family. Marriage. Woman
Divisions:	Faculty of Business and Management Technology > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	Permono Fiana Arifi
Date Deposited:	31 Jul 2026 14:55
Last Modified:	31 Jul 2026 14:55
URI:	http://repository.its.ac.id/id/eprint/140138

Actions (login required)

View Item