Kuswinardi, Jacobus Wiwin (2026) Performance Coaching Sebagai Strategi Inkubasi Dalam Meningkatkan Keberhasilan Founder Startup Digital. Doctoral thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Startup digital memegang peran strategis dalam mendorong pertumbuhan ekonomi berbasis inovasi, namun masih menghadapi tingkat kegagalan yang tinggi akibat lemahnya kesiapan perilaku dan pola pikir pendiri. Berbagai program inkubasi yang ada umumnya berfokus pada dukungan teknis dan transfer pengetahuan, namun kurang memperhatikan dimensi psikologis dan sosial yang krusial dalam membentuk ketahanan dan kesuksesan founder. Research gap terletak pada terbatasnya pendekatan inkubasi yang mengintegrasikan performance coaching secara sistematis, terutama dalam membentuk authenticity dan clarity sebagai fondasi pengambilan keputusan dan penguatan identitas kewirausahaan. Penelitian ini bertujuan untuk mengeksplorasi bagaimana performance coaching dapat diterapkan secara efektif dalam strategi inkubasi startup digital di perguruan tinggi guna membentuk mindset dan behavior pendiri startup digital di lingkungan perguruan tinggi. Penelitian menggunakan pendekatan kuantitatif dengan metode survei, dengan sampel 217 founder startup yang sedang menjalani program inkubasi di iPTN. Data dikumpulkan melalui kuesioner dan dianalisis dengan Partial Least Squares Structural Equation Modeling (PLS-SEM) untuk menguji hubungan kausal antar variabel penelitian. Kontribusi penelitian ini mencakup pengembangan kerangka teoretis dan model praktik inkubasi berbasis performance coaching yang relevan bagi institusi pendidikan tinggi, serta memberikan dasar untuk merancang intervensi inkubasi yang tidak hanya berorientasi pada pertumbuhan usaha, tetapi juga pada penguatan karakter pendirinya. Temuan penelitian menunjukkan bahwa business coaching berpengaruh positif dan signifikan terhadap locus of control, self-efficacy, dan entrepreneurial orientation founder. Selanjutnya, locus of control dan self-efficacy terbukti memperkuat entrepreneurial orientation, yang pada akhirnya berpengaruh signifikan terhadap new venture performance. Hasil analisis juga mengonfirmasi bahwa entrepreneurial orientation memediasi secara signifikan hubungan antara business coachingdan kinerja startup, menegaskan bahwa coaching meningkatkan performa usaha melalui pembentukan perilaku kewirausahaan yang proaktif, inovatif, dan adaptif.
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Digital startups play a strategic role in innovation-driven economic growth but face high failure rates partly due to founders limited behavioral readiness and entrepreneurial mindsets. Existing incubation programs primarily emphasize technical support and knowledge transfer, with insufficient attention to the psychological and social dimensions essential for founder resilience and venture success. This study addresses the limited integration of performance coaching, particularly authenticity and clarity, into incubation strategies for strengthening strategic decision-making and entrepreneurial identity. A quantitative survey was conducted involving 217 startup founders participating in incubators at Indonesian public universities. Data were collected using a structured questionnaire and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that business coaching positively and significantly influences founders’ locus of control, self-efficacy, and entrepreneurial orientation. Locus of control and self-efficacy also strengthen entrepreneurial orientation, which subsequently improves new venture performance. Entrepreneurial orientation significantly mediates the relationship between business coaching and startup performance, demonstrating that coaching enhances venture outcomes by developing proactive, innovative, and adaptive entrepreneurial behaviors. This study contributes a theoretical framework and performance coaching-based incubation model for higher education institutions. The findings emphasize the importance of integrating psychological and behavioral development into incubation programs to strengthen entrepreneurial identity, founder readiness, venture performance, and long-term startup sustainability.
| Item Type: | Thesis (Doctoral) |
|---|---|
| Uncontrolled Keywords: | Authenticity, clarity, growth mindset, inkubasi, performance coaching, startup digital. |
| Subjects: | T Technology > T Technology (General) > T58.6 Management information systems |
| Divisions: | Interdisciplinary School of Management and Technology (SIMT) > 66105-Doctor of Technology Management (DMT) |
| Depositing User: | Jacobus Wiwin Kuswinardi |
| Date Deposited: | 29 Jul 2026 03:21 |
| Last Modified: | 29 Jul 2026 03:21 |
| URI: | http://repository.its.ac.id/id/eprint/140445 |
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