Pengembangan Website Katalog Produk pada Toko Kain Althaf dengan Menggunakan Metode Design Thinking

Afaf, Muhammad (2026) Pengembangan Website Katalog Produk pada Toko Kain Althaf dengan Menggunakan Metode Design Thinking. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Toko kain Althaf merupakan usaha yang bergerak di bidang penjualan kain dan hingga saat ini masih mengandalkan promosi secara konvensional melalui WhatsApp serta rekomendasi antar pelanggan. Keterbatasan media informasi tersebut menyebabkan pemilik toko kesulitan menjawab pertanyaan pelanggan secara cepat, sementara pembeli kesulitan memperoleh informasi produk kain yang lengkap seperti jenis, harga, stok, dan warna sebelum memutuskan membeli. Penelitian ini bertujuan mengembangkan website katalog produk pada toko kain Althaf yang mampu menjawab kebutuhan informasi pembeli sekaligus membantu pemilik toko dalam mempromosikan produk secara digital, dengan menerapkan pendekatan design thinking yang berorientasi pada pengalaman pengguna. Penelitian dilaksanakan melalui lima tahapan design thinking, yaitu empathize, define, ideate, prototype, dan test. Pada tahap empathize dilakukan wawancara empatik dan observasi kontekstual terhadap pemilik toko serta empat partisipan pembeli untuk menyusun user persona dan empathy map. Hasil temuan dianalisis menggunakan pendekatan 5W+1H dan dirumuskan menjadi Point of View (POV) pada tahap define, kemudian diterjemahkan menjadi How Might We (HMW) dan Value Proposition Canvas (VPC) pada tahap ideate. Solusi yang dihasilkan diwujudkan dalam bentuk low-fidelity dan high-fidelity prototype menggunakan Laravel dan MySQL, dilengkapi fitur katalog produk, edukasi kain, serta chatbot sebagai sarana pelayanan informasi otomatis. Evaluasi prototype dilakukan melalui usability testing yang melibatkan lima responden, yaitu pemilik toko dan empat pembeli, dengan pengukuran System Usability Scale (SUS) serta pengumpulan umpan balik kualitatif. Hasil penelitian menunjukkan bahwa website katalog produk yang dikembangkan berhasil menyederhanakan alur perolehan informasi produk kain bagi pembeli serta mengurangi beban pemilik toko dalam menjawab pertanyaan yang berulang. Hasil pengujian usability memperoleh nilai rata-rata SUS sebesar 90,5, jauh di atas nilai benchmark 68, dengan empat responden berada pada kategori excellent dan satu responden pada kategori good/above average. Hasil tersebut menunjukkan bahwa penerapan design thinking mampu menghasilkan website katalog produk yang sesuai dengan kebutuhan nyata pengguna, mudah digunakan, serta efektif sebagai media promosi dan layanan informasi bagi toko kain Althaf.
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Althaf fabric store is a business engaged in fabric sales that still relies on conventionalpromotion through WhatsApp and word-of-mouth recommendations between customers. Thislimited information medium makes it difficult for the store owner to respond to customerinquiries quickly, while buyers struggle to obtain complete fabric information such as type,price, stock, and color before making a purchase decision. This study aims to develop a productcatalog website for Althaf fabric store that addresses buyers' information needs while helpingthe store owner promote products digitally, by applying a design thinking approach orientedtoward user experience. The research was carried out through five stages of design thinking,namely empathize, define, ideate, prototype, and test. In the empathize stage, empatheticinterviews and contextual observations were conducted with the store owner and four buyerparticipants to construct user personas and empathy maps. The findings were analyzed using a5W+1H approach and formulated into a Point of View (POV) during the define stage, thentranslated into How Might We (HMW) questions and a Value Proposition Canvas (VPC) duringthe ideate stage. The resulting solution was realized as low-fidelity and high-fidelity prototypesbuilt with Laravel and MySQL, equipped with a product catalog, fabric education page, and achatbot serving as an automated information service feature. The prototype was evaluatedthrough usability testing involving five respondents, namely the store owner and four buyers,using the System Usability Scale (SUS) along with qualitative feedback collection. The resultsshow that the developed product catalog website successfully simplified the process ofobtaining fabric product information for buyers and reduced the store owner's burden ofanswering repetitive questions. The usability testing results yielded an average SUS score of90.5, well above the benchmark score of 68, with four respondents falling into the excellentcategory and one respondent into the good/above average category. These results indicate thatthe application of design thinking successfully produced a product catalog website that alignswith users' actual needs, is easy to use, and serves as an effective promotion and informationservice medium for Althaf fabric store.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Website Katalog Produk, Design Thinking, Toko Kain, Chatbot, System Usability Scale (SUS), Product Catalog Website, Design Thinking, Fabric Store, Chatbot, System Usability Scale (SUS)
Subjects:	T Technology > T Technology (General) > T58.6 Management information systems T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5105.888 Web sites--Design. Web site development.
Divisions:	Faculty of Intelligent Electrical and Informatics Technology (ELECTICS) > Information System > 57201-(S1) Undergraduate Thesis
Depositing User:	Muhammad Afaf
Date Deposited:	31 Jul 2026 07:10
Last Modified:	31 Jul 2026 07:10
URI:	http://repository.its.ac.id/id/eprint/140502

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