Persepsi Publik Dan Penerimaan Teknologi Terhadap Sistem Deposit-Refund: Peran Persepsi Manfaat Ekonomi Sebagai Variabel Mediasi

Tangkedatu, Eunike Dorothea Pongsilurang (2026) Persepsi Publik Dan Penerimaan Teknologi Terhadap Sistem Deposit-Refund: Peran Persepsi Manfaat Ekonomi Sebagai Variabel Mediasi. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Sampah plastik merupakan permasalahan kritis di Indonesia di mana Indonesia menempati peringkat kedua terbesar di Asia dengan produksi 3,4 juta metrik ton per tahun. Terkhusus di Provinsi Jawa Timur, Kota Surabaya menjadi penyumbang timbulan sampah terbanyak dengan proporsi sampah tertinggi kedua adalah sampah plastik. Hal ini menuntut transisi dari sistem pengelolaan sampah linear menjadi sirkular. Sistem Deposit-Refund (DRS) muncul sebagai instrumen kebijakan ekonomi sirkular yang terbukti efektif di beberapa negara dengan tingkat pengembalian sampah di atas 90%. Salah satu bentuk penerapan dari sistem ini adalah teknologi mesin penukar botol plastik bekas atau Reverse Vending Machine (RVM). Oleh karena teknologi ini masih relatif baru di Indonesia, diperlukan adaptasi perilaku dan penerimaan masyarakat terhadap teknologi ini. Penelitian ini bertujuan menganalisis niat partisipasi publik di Kota Surabaya terhadap sistem DRS berbasis teknologi Reverse Vending Machine (RVM) dengan menguji hubungan antara penerimaan teknologi terhadap niat penggunaan dengan menggunakan kerangka Techonology Acceptance Model (TAM), serta peran mediasi Perceived Monetary Benefit (PMB) atau Persepsi Manfaat Ekonomi. Penelitian ini menggunakan pendekatan kuantitatif eksplanasi dengan 303 responden masyarakat Kota Surabaya yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner terstruktur skala Likert dan dianalisis dengan statistik deskriptif dan Partial Least Square Structural Equation Model (PLS-SEM). Hasil penelitian menunjukkan bahwa seluruh hipotesis pengaruh langsung terbukti signifikan, serta Persepsi Manfaat Ekonomi terbukti memediasi secara parsial hubungan antara Persepsi Kegunaan dan Niat Penggunaan. Temuan ini memberikan kontribusi terhadap pengembangan literatur TAM dalam konteks teknologi pengelolaan sampah, khususnya dalam menegaskan peran penting manfaat ekonomi sebagai pendorong niat perilaku penggunaan RVM.
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Plastic waste constitutes a critical problem in Indonesia, which ranks second largest in Asia in plastic waste generation, producing 3.4 million metric tons annually. Within East Java Province specifically, the city of Surabaya is the largest contributor to waste generation, with plastic waste representing its second-highest waste category. This condition necessitates a transition from a linear to a circular waste management system. The Deposit-Refund System (DRS) has emerged as a circular economy policy instrument that has proven effective in several countries, achieving waste return rates above 90%. One implementation of this system is the Reverse Vending Machine (RVM), a technology designed to exchange used plastic bottles. As this technology remains relatively new in Indonesia, an understanding of behavioral adaptation and public acceptance toward it is required. This study aims to analyze the public’s participation intention in Surabaya City toward the RVM-based DRS by examining the relationship between technology acceptance and behavioral intention through the Technology Acceptance Model (TAM) framework, as well as the mediating role of Perceived Monetary Benefit (PMB). This study employs a quantitative explanatory approach with 303 respondents from the Surabaya City population, selected through purposive sampling. Data were collected using a structured Likert-scale questionnaire and analyzed using descriptive statistics and Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that all hypothesized direct effects are statistically significant, and that Perceived Monetary Benefit partially mediates the relationship between Perceived Usefulness and Behavioral Intention. These findings contribute to the development of TAM literature within the context of waste management technology, particularly by affirming the critical role of perceived economic benefit as a driver of behavioral intention to use RVM.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Persepsi Publik, Penerimaan Teknologi, Sistem Deposit-Refund, Reverse Vending Machine, Manfaat Ekonomi, Variabel Mediasi, Persepsi Publik, Penerimaan Teknologi, Sistem Deposit-Refund, Reverse Vending Machine, Manfaat Ekonomi, Variabel Mediasi
Subjects:	H Social Sciences > HC Economic History and Conditions > HC79.E5 Sustainable development. (circular economy) T Technology > TD Environmental technology. Sanitary engineering > TD794.5 Recycling (Waste, etc.) T Technology > TD Environmental technology. Sanitary engineering > TD898.8.C67 Waste disposal
Divisions:	Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Regional & Urban Planning > 35201-(S1) Undergraduate Thesis
Depositing User:	Eunike Dorothea Pongsilurang Tangkedatu
Date Deposited:	30 Jul 2026 07:43
Last Modified:	30 Jul 2026 07:43
URI:	http://repository.its.ac.id/id/eprint/141016

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