Perancangan Jam Tangan Interchangeable Berbasis Elemen Visual Uang Kertas Sebagai Media Pendukung Program Cinta, Bangga, Paham Rupiah

Oktadevina, Alyashinta Sheira (2026) Perancangan Jam Tangan Interchangeable Berbasis Elemen Visual Uang Kertas Sebagai Media Pendukung Program Cinta, Bangga, Paham Rupiah. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Program Cinta, Bangga, Paham (CBP) Rupiah yang diinisiasi oleh Bank Indonesia bertujuan meningkatkan pemahaman masyarakat terhadap Rupiah sebagai simbol kedaulatan negara melalui tiga pilar utama, yaitu Cinta Rupiah, Bangga Rupiah, dan Paham Rupiah. Namun, perkembangan transaksi digital melalui QRIS berpotensi mengurangi interaksi masyarakat dengan uang fisik, sehingga eksposur terhadap elemen visual uang kertas dalam kehidupan sehari-hari semakin berkurang. Kondisi ini membuka peluang pengembangan produk pendukung Program CBP Rupiah yang lebih relevan dengan aktivitas sehari-hari masyarakat. Penelitian ini bertujuan merancang jam tangan interchangeable berbasis elemen visual uang kertas sebagai media pendukung Program Cinta, Bangga, Paham Rupiah. Metode kualitatif dilakukan melalui wawancara dan studi eksisting untuk memahami kebutuhan pengguna, preferensi visual, serta peluang pengembangan produk, sedangkan metode kuantitatif dilakukan melalui Semantic Differential untuk mengevaluasi persepsi pengguna terhadap alternatif desain. Hasil analisis menunjukkan bahwa target pengguna cenderung tertarik pada produk aksesori dengan karakter visual yang kuat, mendukung ekspresi personal, serta relevan dengan aktivitas sehari-hari. Berdasarkan temuan tersebut, dikembangkan jam tangan analog dengan sistem interchangeable serta adaptasi elemen visual uang kertas melalui eksplorasi motif, warna, tekstur, dan detail visual sebagai karakter utama produk.
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The Cinta, Bangga, Paham (CBP) Rupiah Program initiated by Bank Indonesia aims to strengthen public awareness and understanding of Rupiah as a symbol of national identity through three main pillars: Cinta Rupiah, Bangga Rupiah, and Paham Rupiah. However, the growth of digital transactions through QRIS has reduced public interaction with physical currency, resulting in lower exposure to banknote visual elements. This condition creates an opportunity to develop a product that can reintroduce these visual elements in a more relevant and contextual way. This study aims to design an interchangeable watch based on banknote visual elements as a supporting medium for the Cinta, Bangga, Paham Rupiah Program. Qualitative methods were conducted through interviews and existing product studies to identify user needs, visual preferences, and product development opportunities, while quantitative methods were conducted using Semantic Differential to evaluate user perceptions of design alternatives. The results indicate that users tend to prefer accessories with strong visual character, support for personal expression, and relevance to their lifestyle. Based on these findings, an analog watch with an interchangeable system was designed by adapting banknote visual elements through motifs, colors, textures, and visual details as the main visual character of the product.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Jam Tangan,Interchangeable,Estetika Rupiah,Aksesori, Watch,Interchangeable,Rupiah Aesthetics,Accessories
Subjects:	N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK1535.B3 Design
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Product Design > 90231-(S1) Undergraduate Thesis
Depositing User:	Alyashinta Sheira Oktadevina
Date Deposited:	31 Jul 2026 08:47
Last Modified:	31 Jul 2026 08:47
URI:	http://repository.its.ac.id/id/eprint/141190

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