PREFERENSI DESAIN INTERIOR RUMAH MILENIAL PERKOTAAN DI YOGYAKARTA: ANALISIS KUANTITATIF DENGAN THEORY OF PLANNED BEHAVIOR (TPB)

Ngabidin, M. Zaynul (2016) PREFERENSI DESAIN INTERIOR RUMAH MILENIAL PERKOTAAN DI YOGYAKARTA: ANALISIS KUANTITATIF DENGAN THEORY OF PLANNED BEHAVIOR (TPB). Masters thesis, INSTITUT TEKNOLOGI SEPULUH NOPEMBER.

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Abstract

Perkembangan urbanisasi, meningkatnya kepemilikan rumah pada kelompok usia produktif, serta pesatnya budaya visual digital telah mengubah cara generasi milenial memaknai desain interior rumah sebagai representasi identitas, gaya hidup, dan kualitas hidup, selain sebagai ruang yang fungsional. Meskipun berbagai penelitian telah membahas preferensi hunian, perilaku konsumen, dan penerapan Theory of Planned Behavior (TPB) pada keputusan pembelian rumah dan furnitur, kajian yang mengintegrasikan preferensi desain interior rumah generasi milenial perkotaan dalam kerangka TPB masih terbatas. Penelitian ini bertujuan mengidentifikasi preferensi desain interior rumah generasi milenial perkotaan di Daerah Istimewa Yogyakarta berdasarkan atribut suasana ruang, warna, material, furnitur, dekorasi, dan gaya desain, serta menganalisis pengaruh persepsi estetika, fungsionalitas, kenyamanan, pengaruh sosial, media sosial, dan ketersediaan sumber daya terhadap sikap, norma subjektif, persepsi kontrol perilaku, dan niat menerapkan desain interior sesuai preferensi. Penelitian menggunakan pendekatan kuantitatif dengan metode survei dan dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Sampel penelitian berjumlah 100 responden generasi milenial berusia 30–44 tahun di Daerah Istimewa Yogyakarta yang ditentukan menggunakan rumus Slovin dengan tingkat kesalahan 10%. Evaluasi model meliputi pengujian validitas, reliabilitas, koefisien determinasi (R²), dan pengujian hipotesis.
Hasil penelitian menunjukkan bahwa generasi milenial perkotaan cenderung menyukai desain interior bergaya Minimalis, Japandi, dan Modern dengan karakter ruang yang tenang, nyaman, sederhana, fungsional, didominasi warna netral, material kayu, serta dekorasi minimal. Model mampu menjelaskan behavioral intention sebesar 77,0%. Persepsi fungsional dan kenyamanan berpengaruh positif signifikan terhadap sikap, sedangkan persepsi estetika tidak berpengaruh signifikan. Norma subjektif dipengaruhi oleh pengaruh sosial dan media sosial, sementara persepsi kontrol perilaku yang dibentuk oleh ketersediaan sumber daya menjadi faktor paling dominan dalam membentuk niat menerapkan desain interior. Temuan ini memperluas penerapan Theory of Planned Behavior dalam menjelaskan preferensi desain interior rumah generasi milenial perkotaan.
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Rapid urbanization, increasing homeownership among the productive age population, and the widespread influence of digital visual culture have transformed the way millennials perceive home interior design. Beyond fulfilling functional needs, interior design has become a means of expressing identity, lifestyle, and quality of life. Although previous studies have examined housing preferences, consumer behavior, and the application of the Theory of Planned Behavior (TPB) to home and furniture purchasing decisions, research integrating urban millennials' home interior design preferences within the TPB framework remains limited. This study aims to identify the home interior design preferences of urban millennials in the Special Region of Yogyakarta based on room atmosphere, color, materials, furniture, decoration, and design style. It also examines the influence of perceived aesthetics, functionality, comfort, social influence, social media, and resource availability on attitudes, subjective norms, perceived behavioral control, and the intention to implement preferred interior designs.
This study employed a quantitative survey approach and analyzed the data using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The sample consisted of 100 millennials aged 30–44 years residing in the Special Region of Yogyakarta, determined using the Slovin formula with a 10% margin of error. The research model was evaluated through validity, reliability, coefficient of determination (R²), and hypothesis testing. The findings indicate that urban millennials tend to prefer Minimalist, Japandi, and Modern interior design styles characterized by calm, comfortable, simple, and functional spaces, complemented by neutral color palettes, wood materials, and minimal decorative elements. The structural model explained 77.0% of the variance in behavioral intention. Perceived functionality and comfort had significant positive effects on attitudes, whereas perceived aesthetics showed no significant effect. Subjective norms were significantly influenced by social influence and social media, while perceived behavioral control, shaped by resource availability, emerged as the strongest predictor of the intention to implement preferred interior designs. These findings extend the application of the Theory of Planned Behavior in explaining urban millennials home interior design preferences.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Preferensi desain interior, Theory of Planned Behavior, generasi milenial, perilaku konsumen, niat berperilaku, SEM-PLS, Interior design preferences, Theory of Planned Behavior, millennials, consumer behavior, behavioral intention, SEM-PLS.
Subjects:	N Fine Arts > NK Decorative arts Applied arts Decoration and ornament
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Interior Design > 90021-(S2) Master Thesis
Depositing User:	M. Zaynul Ngabidin
Date Deposited:	03 Aug 2026 07:16
Last Modified:	03 Aug 2026 07:16
URI:	http://repository.its.ac.id/id/eprint/142290

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