Analisis Pengaruh Digital Transformation terhadap Innovation Performance melalui Peran Innovation Capabilities sebagai Variabel Mediasi dalam Meningkatkan Daya Saing UKM di wilayah Gerbangkertosusila

Pitaloka, Muhtariva Dyah (2026) Analisis Pengaruh Digital Transformation terhadap Innovation Performance melalui Peran Innovation Capabilities sebagai Variabel Mediasi dalam Meningkatkan Daya Saing UKM di wilayah Gerbangkertosusila. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Perkembangan era ekonomi digital mendorong perusahaan untuk terus melakukan pembaruan sistem dan strategi agar tetap relevan serta mampu bersaing. Salah satu upaya yang dapat dilakukan adalah melalui digital transformation yang berperan dalam mendukung pengembangan ide, identifikasi peluang baru, serta peningkatan efektivitas operasional perusahaan. Penelitian ini bertujuan untuk menganalisis pengaruh digital transformation terhadap innovation performance melalui innovation capabilities sebagai variabel mediasi dalam meningkatkan daya saing UKM terkhusus di wilayah Gerbangkertosila. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan pengumpulan data melalui penyebaran kuesioner kepada 200 pelaku UKM di wilayah Gerbangkertosusila, Surabaya raya, Jawa Timur. Hasil analisis ditemukan bahwa adanya hubungan erat dan pengaruh positif antara variabel digital transformation, innovation performance, dan innovation capabilities. Hasil ini mendukung innovation capabilities dalam memediasi hubungan digital transformation dan innovation performance. UKM di wilayah Gerbangkertosusila diharapkan dapat memahami penggunaan digital transformation untuk meningkatkan inovasi dan daya saing usaha.
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The evolution of the digital economy era compels enterprises to continuously upgrade their systems and strategies to remain relevant and competitive. One key initiative is digital transformation, which plays a vital role in supporting idea generation, identifying new opportunities, and enhancing corporate operational efficiency. This study aims to analyze the influence of digital transformation on innovation performance, through the mediating role of innovation capabilities in enhancing the competitiveness of SMEs, particularly in the region of Gerbangkertosila. The research method employs a quantitative approach, with data gathered by distributing questionnaires to SME owners. Data analysis is conducted to assess the understanding of SME operators regarding the relationships among Digital Transformation, Innovation Capabilities, and Innovation Performance. This research used 200 respondents of SMEs in Gerbangkertosusila, Surabaya raya, East Java area with using algorithm method of Partial Least Square-Structural Equation Modelling (PLS-SEM) which resulting of positive relationships between digital transformation, innovation performance, and innovation capabilities. SMEs in Gerbangkertosusila are expected to understand the use of digital transformation to enhancing innovation and competitive advantages.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Daya Saing UKM, Digital Transformation, Ekonomi Digital, Innovation Capabilities, Innovation Performance, Digital Economy, Digital Transformation, Innovation Capabilities, Innovation Performance, SME Competitiveness.
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor > HD1393.25 Business enterprises H Social Sciences > HD Industries. Land use. Labor > HD30.2 Knowledge management. H Social Sciences > HD Industries. Land use. Labor > HD30.23 Decision making. Business requirements analysis. H Social Sciences > HD Industries. Land use. Labor > HD30.28 Planning. Business planning. Strategic planning. H Social Sciences > HD Industries. Land use. Labor > HD31 Management--Evaluation H Social Sciences > HD Industries. Land use. Labor > HD45 Technological innovations H Social Sciences > HD Industries. Land use. Labor > HD56.25 Industrial efficiency--Measurement. Industrial productivity--Measurement. H Social Sciences > HD Industries. Land use. Labor > HD58.87 Reengineering (Management) Business process H Social Sciences > HD Industries. Land use. Labor > HD62.15 Total quality management.
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	Muhtariva Dyah Pitaloka
Date Deposited:	04 Aug 2026 03:07
Last Modified:	04 Aug 2026 03:07
URI:	http://repository.its.ac.id/id/eprint/142438

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