Assemble Uncertainty: Perancangan Creative Hub dengan Ambiguitas untuk Menstimulasi Kreativitas

Wardani, Ananda Putri (2026) Assemble Uncertainty: Perancangan Creative Hub dengan Ambiguitas untuk Menstimulasi Kreativitas. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Arsitektur merupakan pengalaman kolektif yang melibatkan proses perseptual dan kognitif yang rumit. Dalam kerangka neuroaesthtetic menempatkan arsitektur sebagai proses interpretatif untuk membangkitkan pengalaman estetis yang kreatif dan interaktif. Salah satu proses untuk menghadirkan interpretasi yang beragam dengan menerapkan ambiguitas merupakan hasil proses rangsangan visual kompleks dan berperan untuk memperkaya kapasitas kognitif manusia. Dalam arsitektur, ambiguitas dapat menjadi interpretasi ekspresi arsitektur yang tidak hanya menggabungkan unsur familiaritas, tetapi juga nilai keterbaruan terkait reaksi emosional dan kognitif untuk menstimulasi dinamika persepsi manusia. Perancangan ini bertujuan untuk menerapkan konsep ambiguitas sebagai bentuk pengalaman estetis pada perancangan ruang publik ‘Creative Hub‘ yang mendorong partisipasi dan eksplorasi pengguna terhadap bangunan.

Melalui kerangka berpikir deduktif, tesis ini mengembangkan konsep ‘Assemble uncertainty‘ dengan merangkaikan ambiguitas visual, spasial, dan konseptual untuk menghadirkan kompleksitas interpretasi yang menggugah kreativitas dan eksplorasi pengguna. Metode riset digunakan untuk menggali ide awal hingga merumuskan kriteria rancangan meliputi kajian pustaka, studi preseden, photo elicitation, wawancara, dan brainstorming. Metode perancangan menggunakan proses generatif dari mengeksplorasi aspek sosial terkait memori untuk mengajukan konsep rancangan skematik. Berdasarkan hasil kajian pustaka, terdapat tiga prinsip ambiguitas dalam arsitektur yaitu ambiguitas visual, ambiguitas spasial, dan ambiguitas konseptual. Berdasarkan hasil riset, aspek perancangan dominan menghadirkan tiga ambiguitas dalam arsitektur Creative Hub, sehingga pengguna dapat mengeksplorasi ruang dan memperkuat kapasitas kognitif melalui persepsi yang beragam yaitu difference, containment, identity.

Hasil perancangan ini mentranslasi ide besar atau konsep ambiguitas melalui: pertama, ekspresi LED Mesh Façade untuk menciptakan pengalaman dualitas identitas pada fasad tergantung konteks waktu. Kedua, penerapan elemen ramp dan tangga sebagai sirkulasi dinamis mendorong eksplorasi dan pengalaman spasial berlapis. Ketiga, interpretasi batas ruang ambigu diterapkan melalui penyusunan elemen arsitektur dengan material bersifat solid-void. Tiga penerapan perancangan Creative Hub berpotensi mendukung aktivitas kreatif dan menstimulasi konsep ambiguitas sebagai pengalaman estetika yang eksploratif dan interaktif.
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Architecture is a collective experience involving complex perceptual and cognitive processes. Within the neuroaesthetic framework, architecture is viewed as an interpretive process designed to evoke creative and interactive aesthetic experiences. One way to foster diverse interpretations by incorporating ambiguity is the result of complex visual stimulation and serves to enrich human cognitive capacity. In architecture, ambiguity can serve as an interpretation of architectural expression that not only incorporates elements of familiarity but also embodies novelty and emotional and cognitive reactions to stimulate the dynamics of human perception. This design aims to apply the concept of ambiguity as a form of aesthetic experience in the design of the “Creative Hub” public space, which encourages user participation and exploration of the building.

Through a deductive framework, this thesis develops the concept of “Assemble Uncertainty” by interweaving visual, spatial, and conceptual ambiguities to present interpretive complexities that stimulate users’ creativity and exploration. Research methods were used to explore initial ideas and formulate design criteria, including a literature review, case studies, photo elicitation, interviews, and brainstorming. The design method employed a generative process to explore social aspects of memory and propose a schematic design concept. Based on the results of the literature review, there are three principles of ambiguity in architecture: visual ambiguity, spatial ambiguity, and conceptual ambiguity. Based on the research findings, the dominant design aspects incorporate these three ambiguities into the Creative Hub’s architecture, enabling users to explore the space and strengthen their cognitive capacities through diverse perception are: difference, containment, and identity.

This design translates the overarching idea or concept of ambiguity through, first, the use of an LED mesh façade to create an experience of dual identity on the façade depending on the temporal context. Second, the incorporation of ramps and stairs as dynamic circulation elements encourages exploration and a layered spatial experience. Third, the interpretation of ambiguous spatial boundaries is achieved through the arrangement of architectural elements using solid-void materials. These three design applications for the Creative Hub have the potential to support creative activities and stimulate the concept of ambiguity as an exploratory and interactive aesthetic experience.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Ambiguitas, Creative Hub, Kreatif, Neuroaesthetic, Pengalaman Estetika, Ambiguity, Aesthetic Experience, Creative, Creative Hub, Neuroaesthetic
Subjects:	N Fine Arts > NA Architecture N Fine Arts > NA Architecture > NA2750 Architectural design.
Divisions:	Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Architecture > 23101-(S2) Master Thesis
Depositing User:	Ananda Putri Wardani
Date Deposited:	02 Aug 2026 01:05
Last Modified:	02 Aug 2026 01:26
URI:	http://repository.its.ac.id/id/eprint/142943

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