Kayanto, Agus (2007) Perancangan Dan Analisis Sistem Informasi Sales Force Speedy Akses Internet Kecepatan Tinggi Di Unit Bisnis Internet Pt. Telkom Divisi Regional V Jawa Timur. Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Perubahan paradigma bisnis telekomunikasi dan trend pasar terbuka membawa PT. Telekomunikasi Indonesia, Tbk. (Telkom) pada arus perubahan lingkungan strategis yang sangat fundamental, harus melakukan reposisi untuk mengkapitalisasi data dan wireless sebagai mesin pertumbuhan bisnis dan menetapkan visinya, bergerak di industri informasi dan komunikasi. Tantangan utama dalam memenuhi visinya, Telkom melakukan kemitraan strategis untuk mengelola dan mengembangkan bisnis wireless, akses multimedia berkecepatan tinggi, akses internet protokol dan bisnis VOIP. Demikian halnya dalam pemasaran Speedy Broadband Access di Jawa Timur, Unit Bisnis Internet sebagai organisasi representasi Telkom, menjalin kerjasama kemitraan bersama sales force. Sales force menjadi salah satu tumpuan komunikasi dua arah Telkom dengan calon pelanggannya. Sistem informasi yang handal dalam pengelolaan sales-force sangat dibutuhkan oleh manajemen Unit Bisnis Internet. Kemampuan respon yang real time dan online dari sistem informasi diharapkan mampu mendukung Manajemen Unit Bisnis Internet dalam pengelolaan sales force Speedy dan distribusi ordernya.
Tujuan penelitian adalah merancang Sistem Informasi Sales Force untuk produk Speedy Akses Internet Kecepatan Tinggi (SISForS) sebagai media manajemen dalam mengontrol penjualan Speedy dengan kemampuan respon yang online dan real time. Metodologi penelitian meliputi tahapan latar belakang penelitian, perumusan masalah, tinjauan pustaka, pengumpulan data, spesifikasi kebutuhan sistem, tinjauan sistem saat ini, perancangan sistem, analisis rancangan sistem, kesimpulan dan saran.
Dalam pengembangan rancangan model, analisis dan desain sistem memanfaatkan pendekatan yang berorientasi objek dengan bahasa pemodelan Unified Modeling Language (UML). Analisis fungsional sistem, analisis use case dan penjelasan antar muka dengan pengguna SISForS diuraikan dalam analisis terhadap rancangan model SISForS. Hasil dari proses penelitian menggambarkan adanya kebutuhan manajemen Unit Bisnis Internet terhadap SISForS, dan penelitian tesis ini juga menyajikan diagram-diagram rancangan SISForS yang berisikan arsitektur model, diagram aktivitas, diagram sequence, diagram kelas dan diagram antar muka dengan pengguna. Di akhir penyajian, penelitian memberikan rekomendasi berupa saran yang bermanfaat dalam implementasi model.
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An alteration of paradigm in telecommunication business and an open market trend lead the direction of PT. Telekomunikasi Indonesia, Tbk. (Telkom) into a stream of fundamental strategic environmental changes. Therefore, the company should review its position to capitalize data and wireless as an engine of growth, to formulate new vision statement, main business frame of information and communication service industry. The main challenging concern to accomplish the objective, Telkom is to make strategic partnership to reduce resources gap. Various business areas have been developed with this strategic partnership, such as wireless, high-speed multimedia access, internet protocol access and VoIP (Voice over Internet Protocol). As well in Speedy Broadband Access marketing in East Java, Internet Business Unit as Telkom representative cooperates with business partners in sales force. Sales Force plays an important role mutually or both ways, first as a marketer for Telkom and secondly collecting voice of prospect. A robust system in sales force management is very much needed; real-time response and online information system will strongly support Speedy sales force and distribution order.
The research objective is to design Sales Force Information System for Speedy Broadband Access (SISForS) as a tool for management for monitoring Speedy sales with real-time and online capability. Research methodology includes research background, formulation of problem, library research, specification of system need, actual system research, system design, system design analysis, conclusion and recommendation.
In developing model design, system design and analysis are using an object-oriented approach with Unified Modelling Language (UML). Functional system analysis, use case analysis and interface flow with SISForS users are described in analysis steps over model design SISForS. The result of research process describes management need for SISForS, as well as thesis research displays SISForS design diagrams which include model architecture, activity diagram, sequence diagram, class diagram and interface diagram with users. In the closing explanation, the research gives recommendations for model implementation.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Sistem Informasi, Sales Force, Speedy Akses Internet Kecepatan Tinggi, Information System, Sales Force, Speedy Broadband Acces. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD74 Internet advertising. |
| Divisions: | Faculty of Business and Management Technology > Management Technology > 61101-(S2) Master Thesis |
| Depositing User: | magang . |
| Date Deposited: | 18 Sep 2026 06:26 |
| Last Modified: | 18 Sep 2026 06:26 |
| URI: | http://repository.its.ac.id/id/eprint/144673 |
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