Evaluasi Pemanfaatan Subterminal Agribisnis Simpang Nangka sebagai Prasarana Pendukung Pengembangan Kawasan Agropolitan di Kecamatan Selupu Rejang

Hadiwinata, Indra (2008) Evaluasi Pemanfaatan Subterminal Agribisnis Simpang Nangka sebagai Prasarana Pendukung Pengembangan Kawasan Agropolitan di Kecamatan Selupu Rejang. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Kecamatan Selupu Rejang merupakan kawasan agropolitan berbasis sayuran dataran tinggi. Salah satu syarat kawasan agropolitan, yaitu tersedianya infrastruktur pemasaran atau dikenal dengan Sub Terminal Agribisnis (STA). Harapan Pemerintah Daerah menyediakan STA Simpang Nangka dengan sasaran untuk meningkatkan nilai tambah bagi petani, sarana informasi pasar dan pertanian, sumber Pendapatan Asli Daerah, dan pengembangan akses pasar, belum dapat terwujud. Hal ini terlihat dari belum aktifnya kegiatan transaksi dan pemasaran, bongkar muat hasil pertanian banyak dilakukan di luar STA, serta tingkat hunian kios di STA masih rendah, dari 33 kios hanya 5 kios ($16\%$) yang terisi dan aktif beroperasi. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang menyebabkan STA belum optimal berdasarkan kepentingan dan kepuasan pengguna STA, serta menentukan upaya-upaya/strategi yang dapat dilakukan dalam mengoptimalkan STA. Variabel yang digunakan yaitu, variabel lokasi, fasilitas, desain, sosial, harga, kualitas pelayanan, dan pemasaran. Pengumpulan data dilakukan dengan metode survei, yaitu menyebarkan kuesioner kepada 100 orang petani, 36 orang pedagang, 26 orang pembeli, dan 6 orang yang dianggap ahli/expert. Analisis data yang digunakan yaitu analisis statistik deskriptif, analisis tingkat kepentingan dan kepuasan, analisis kesenjangan, analisis sebaran kesenjangan, dan analisis perumusan strategi. Berdasarkan hasil penelitian diperoleh tingkat kepuasan masih lebih rendah dari tingkat kepentingan pengguna STA. Untuk petani rata-rata kepentingan 4,28 dan kepuasan 3,12 serta rata-rata tingkat kesesuaian $73\%$, kemudian pedagang rata-rata kepentingan 4,08 dan kepuasan 3,02 serta rata-rata tingkat kesesuaian $74\%$, selanjutnya pembeli rata-rata kepentingan 3,97 dan kepuasan 3,13 serta rata-rata tingkat kesesuaian $79\%$. Kemudian dari hasil pemetaan analisis kuadran, diperoleh subvariabel yang menjadi prioritas utama (Kuadran A), yaitu subvariabel pada variabel fasilitas, desain, kualitas pelayanan, dan pemasaran. Berdasarkan hasil analisis perumusan strategi (SWOT) yang merupakan hasil interaksi faktor internal dan eksternal, memperlihatkan posisi strategi STA adalah strategi turn around (Kuadran III), yaitu berusaha meminimalkan kelemahan internal untuk memanfaatkan peluang yang ada, melalui: penyediaan fasilitas yang belum tersedia, penyediaan biaya operasional dan pemeliharaan yang cukup, peningkatan pengetahuan dan keterampilan serta kemauan mendengarkan keluhan dan keinginan pengguna STA, penyediaan informasi yang jelas dan lengkap tentang harga, pasar sasaran, dan pertanian/agribisnis.
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The residence of Selupu Rejang is a high land vegetable-based agropolitan area. One of the requirements to fulfill as the agropolitan area is the availability of trading infrastructure called Agribusiness Sub Terminal (Sub Terminal Agribisnis, STA). Meanwhile, the main purposes of developing such facility are to increase the value of crops obtained by the farmers, as the information exchange facility among buyers and traders, as well as the local government revenues. However, those objectives seem hardly achieved since at the moment, this facility is not running as planned. There are still many transactions among buyers and traders taken place outside the STA itself. Additionally, the utilization rate of the STA is found not more than 16% (5 of 33 shops available). This research is aimed to identify the factors which cause STA unoptimal based on importance and satisfaction of STA users, determining the efforts or strategy to optimize STA. Applied variables are location, facility, design, sociality, price, quality, and marketing. Collecting data has been done by survey method, spreading questionnaires to 100 farmers, 36 merchants, 26 buyers, and 6 experts. Data analysis uses descriptive statistical analysis, analysis of importance and satisfaction grade, gap analysis, analysis of gap spread, and analysis of strategy formulation. According to research results, it is obtained that the grade of satisfaction is lower than the grade of STA users' expectation. For farmers, the average of importance is 4.28 and satisfaction 3.12 including the average of suitability grade 73%, then for merchants the average of importance is 4.08 and satisfaction 3.02 including the average of suitability 74%, and next for the buyers the average of importance is 3.97 and satisfaction 3.13 including the average of suitability 79%. Based on the mapping result of quadrant analysis, it is obtained sub-variables which become main priority (Quadrant A) are facility, design, service quality, and marketing. According to analysis result of strategy formulation (SWOT) which is interaction result of external and internal factors, it shows the strategy position of STA to be turn-around strategy (Quadrant III), to attempt minimizing internal weakness to use the existing opportunity by supplying unavailable facilities, sufficient operation and maintenance cost, improving knowledge and skill including willingness to hear complaints and desires of STA users, providing clear and complete information about price, market target, and agriculture/agribusiness.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Agropolitan , Pelayanan , Pertanian, Sub Terminal Agribinis, SWOT , Agropolitan, Agriculture, Agribusiness Sub Terminal, Service, SWOT
Subjects:	N Fine Arts > NA Architecture > NA6320 Bus terminals
Divisions:	Faculty of Civil Engineering and Planning > Civil Engineering > 22101-(S2) Master Thesis
Depositing User:	magang .
Date Deposited:	24 Sep 2026 08:15
Last Modified:	24 Sep 2026 08:15
URI:	http://repository.its.ac.id/id/eprint/144884

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