Redesain Sarana Bantu Jual PKL STMJ dengan Brand Image " Tempo Dulu" Studi Kasus : STMJ Terapi Tempoe Doloe Surabaya

Aritonang, Bell Meyart (2008) Redesain Sarana Bantu Jual PKL STMJ dengan Brand Image " Tempo Dulu" Studi Kasus : STMJ Terapi Tempoe Doloe Surabaya. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Peliknya masalah ekonomi di Indonesia menimbulkan berbagai macam masalah, antara lain semakin maraknya pertumbuhan PKL yang diakibatkan oleh laju urbanisasi dan juga pemutusan hubungan kerja (PHK) oleh berbagai perusahaan. Dalam hal ini konsentrasi pada masalah estetika rombong dan operasional. Dalam metode penyelesaian gerobak PKL STMJ ini menggunakan metode "Trial and Error" dalam setiap menganalisa dan pembuatan model atau prototype, metode ini digunakan dalam mengambil kesimpulan. Redesain gerobak PKL STMJ ini mengacu pada konsep Aman, Higienis, Efisien (dalam penggunaan gerobak maupun penggunaan komponen yang ada pada gerobak), serta Tempo Dulu (image yang dimunculkan pada bentuk keseluruhan gerobak STMJ). Berdasarkan studi dan analisa yang dilakukan dihasilkan gerobak PKL bagi penjual minuman STMJ dan diharapkan mampu menjadi solusi permasalahan yang ada pada gerobak sebelumnya, terutama pada permasalahan operasional dan estetika gerobak, sehingga mampu meningkatkan kualitas rombong PKL STMJ dan menjadi salah satu elemen estetis kota.
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Queer its economic affair in Indonesia generates many problem. For example growing the boisterous of growth steer hawker that resulted from accelerate urbanization and also jobcircuit breaking by various of companies. In this case concentration at esthetics problem street hawker wagon selling facility. In solution of design for street hawker selling facility use method "Trial and Error" in each analysing and making model. This method is used to take conclution. Concept for steer hawker selling facility are Safety, Higienic, Efisient (That used street hawker and component that used by person), and Classic (Image that used for all body of street hawker). From analysis and study which have been done, produced Street hawker selling facility for sell STMJ ready to serve and hopely can become solution problem of street hawker especially at esthetic problem and operational of street hawker selling facility, so that can increase the quality of street hawker and become one of the city esthetics.

Item Type:	Thesis (Other)
Additional Information:	RSDP 688.6 Ari r
Uncontrolled Keywords:	Higienis, Aman, Efisien, Tempo dulu, Higienic, Safety, Efisient, Classic
Subjects:	T Technology > TS Manufactures > TS171 Product design
Divisions:	Faculty of Architecture, Design, and Planning > Industrial Product Design > 90231-(S1) Undergraduate Thesis
Depositing User:	magang .
Date Deposited:	21 Oct 2026 03:27
Last Modified:	21 Oct 2026 03:27
URI:	http://repository.its.ac.id/id/eprint/145742

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