Raharja, Alda (2016) Analisa Strategi Corporate Pada Industri Jasa Freight Forwarding Dengan Menggunakanbn Metode Mcdm-Ahp Di Pt. Dmk Cargo. Masters thesis, Institut Teknologi Sepuluh Nopember.
Preview |
Text
9112201305-Master Thesis.pdf Download (1MB) | Preview |
Abstract
Dampak dari perkembangan perdagangan dan teknologi saat ini semakin
terlihat persaingan yang semakin ketat diindustri jasa pengiriman barang,
sehingga diperlukan strategi-strategi alternatif yang mampu menciptakan daya
saing yang sustainable. PT Dian Mega Kurnia (DMK) atau biasa disebut DMK
Cargo adalah perusahaan yang melayani jasa pengiriman barang yang fokus pada
ruang lingkup cargo dengan pengiriman melalui laut (sea freight), darat (inland)
maupun udara (air freight).
Dalam penelitian ini bertujuan untuk melakukan formulasi strategi untuk
industri jasa pengiriman barang (freight forwarding), dengan menggunakan model
perumusan strategi Fred R. David (David, 2011). Perumusan strateginya
mensyaratkan identifikasi faktor-faktor strategis internal dan eksternal perusahaan
secara akurat. Identifikasi faktor-faktor akan dilakukan melalui kuesioner
stakeholders perusahaan, yang selanjutnya akan diolah dengan menggunakan
metode AHP (Analytical Hierarchy Process). Faktor-faktor strategis tersebut
kemudian digunakan di dalam tahap input (IFE, EFE, & CP Matrix) dan tahap
pencocokan dengan menggunakan (Matrix SWOT, IE, SPACE, BCG, & GS).
Kemudian hasilnya diolah dengan memakai QSP Matrix, sehingga diperoleh
strategi-strategi yang tepat. Strategi-strategi ini kemudian dijabarkan ke dalam
strategi fungsional dan implikasinya.
Dari hasil analisis didapatkan strategi terpilih dengan nilai TAS terbesar.
Nilai TAS yang terbesar adalah Strategi Forward Integration yaitu sebesar 5,69
diikuti oleh Strategi Market Penetration sebesar 5,11. Kemudian urutan ketiga
yaitu Strategi Product Development dengan nilai TAS sebesar4,56. Sementara
alternatif strategi terakhir adalah Market Development dengan nilai TAS yaitu,
4,52.
===============================================================================================
The impact of trade and technological development is increasingly seen
increasingly fierce competition in the industry of freight services, necessitating
alternative strategies that can create sustainable competitive advantage. PT Dian
Mega Kurnia (DMK) or so-called DMK Cargo is a company that serves freight
has focused on the scope of cargo with shipping by sea (sea freight), land (inland)
or air (air freight).
In this study aims to conduct industrial strategy formulation for
freight services (freight forwarding), using the model of strategy formulation Fred
R. David (David, 2011). The formulation of the strategy requires the identification
of factors internal and external strategic accurately. Identification of factors will
be carried out through a questionnaire stakeholders of the company, which would
then be processed by using AHP (Analytical Hierarchy Process). Strategic factors
are then used in the input stage (IFE, EFE, and CP Matrix) and phase matching
by using (SWOT Matrix, IE, SPACE, BCG, and GS). Then the results are
processed using QSP Matrix, in order to obtain the appropriate strategies. These
strategies are then translated into the functional strategy and its implications.
From the analysis chosen strategy with the greatest value of TAS.
TAS greatest value is the Forward Strategy Integration in the amount of 5.69
followed by Market Penetration Strategies of 5.11. Then the third is Product
Development Strategy with TAS value of 4.56. While the latter alternative strategy
is the Market Development with TAS value ie, 4.52.
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | RTMT 658.401 2 Rah a |
| Uncontrolled Keywords: | Analytical Hierarchy Process, model perumusan strategi Fred R. David, formulasi strategi, industri jasa pengiriman barang (freight forwarding). |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD30.28 Planning. Business planning. Strategic planning. |
| Divisions: | 61101-Magister Management Technology |
| Depositing User: | Mr. Tondo Indra Nyata |
| Date Deposited: | 16 Oct 2017 03:29 |
| Last Modified: | 27 Dec 2018 06:42 |
| URI: | http://repository.its.ac.id/id/eprint/48964 |
Actions (login required)
 |
View Item |