., Ammar (2019) Pengkategorian Area pada Kulkas Pendingin untuk Tata Letak Minuman Menggunakan Teknologi Eyetracker. ['eprint_fieldopt_thesis_type_Undergraduate' not defined] thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Permintaan terhadap produk minuman selalu meningkat setiap tahunnya, maka dari itu pusat distribusi maupun ritel harus meningkatkan penjualan mereka agar keuntungan yang didapat lebih banyak. Studi ini akan memberikan rekomendasi kepada retil terkait pengkategorian area pada kulkas pendingin untuk tata letak minuman. konsep implementasi eyetracker harus dilakukan dengan beberapa responden. 60 responden akan diikutkan dalam eksperimen ini, dengan 30 responden pada skenario awal dan 30 untuk skenario lanjutan. responden akan diminta untuk observasi gambar yang ditampilkan pada setiap skenario. ketika eksperimen, yang akan diukur dari responden adalah total fixation duration, average fixation duration, fixation count, time to first fixation, dan first fixation duration. hasil dari eksperimen menunjukkan bahwa area tengah pada kulkas pendingin memiliki tingkat minat pelanggan yang tinggi jika dibandingkan dengan area yang lain. selain itu, peletakan minuman berdasarkan harga juga akan sangat mempengaruhi minat pelanggan. peletakan label promo didalam kulkas pendingin juga akan meningkatkan area dengan minat pelanggan yang sedikit. Berdasarkan pada keputusan subyektif pelanggan, dapat disimpulkan bahwa pelanggan memiliki preferensi sendiri jika peletakan minuman didasarkan pada harga dan pelanggan memiliki cukup waktu untuk pengambilan keputusan. namun jika pelanggan memiliki konstrain waktu, maka kemungkinan besar mereka memilih area tengah. efek dari peletakan label promo juga akan sangat mempengaruhi minat pelanggan sehingga area tersebut berkemungkinan besar dipilih.
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The demand for beverages product is increasing every year, so the distribution center or retailer need to increase their sales to obtain more profits. This study will try to give a recommendation to retailers about the categorization of the area in a showcase for the beverage layout. The concept of implementing eye tracker to the showcase cooler need to be observed with several participants. 60 participants were included in this experiment, with 30 for the initial scenario, and other 30 for the advanced scenario. The participant is asked to observe physical images that are displayed in each scenario. During the experiment, the participant will be measured by its total fixation duration, average fixation duration, fixation count, time to first fixation, and first fixation duration. The result of this experiment shows that middle area of showcase cooler shows a high customer interest, compared to the other area. Also laying out beverage based on the price tag will significantly affect the customer interest. While placing a promo tag to leverage the least optimum area can make a significant difference in the customer interest rate. Based on the subjective choice, it is known that customer has their own preference if the laying out of the beverages is based on price and they have enough time to make a proper decision. However, if they are having a time constraint, the middle area would be likely to be chosen. Also, the effect of the promo tag would attract high customer interest and the area would likely to be chosen.
| Item Type: | Thesis (['eprint_fieldopt_thesis_type_Undergraduate' not defined]) |
|---|---|
| Uncontrolled Keywords: | showcase cooler, fixation, area, eye tracker, customer interest |
| Subjects: | T Technology > T Technology (General) > T57.62 Simulation |
| Divisions: | Faculty of Industrial Technology > Industrial Engineering > 26201-(S1) Undergraduate Thesis |
| Depositing User: | - Ammar |
| Date Deposited: | 21 Nov 2025 04:11 |
| Last Modified: | 21 Nov 2025 04:11 |
| URI: | http://repository.its.ac.id/id/eprint/67975 |
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